If you were unfortunate enough to be sitting near me, you probably heard me typing very furiously, first in the audience, and then respectfully (hopefully) off to the side. Transcripts are important because they allow something amazing to be shared with a larger audience, but the resolution of experience decays as one abstracts the essence of the event through a digital means. I hope that this account preserves something of the excellent speech that was given last night.
I’m sorry there are not many images. I didn’t have a camera with me. Undoubtedly, there will be a thousand errors in punctuation and grammar. If it is something you enjoy doing, please feel free to point out any and all of them in the comments below.
The event was held in the Cleaners at the Ace Hotel, a space often reserved for events such as this. Eric Hillerns, of Pinch. A Design Office., organized the event as part of AIGA’s Designspeaks.
“The Design Speaks series was developed as a voice for the creative community”, he began, “It was basically established to be a series of small talks intended to inform and inspire”.
Eric Hillerns met Jelly after his presentation at the 2008 Creative Conference.
“I knew that he was a high profile guy with arguably the best agency in the world”, said Hillerns, “Though our chat was brief, we had some common realationhips - and we left it at that”.
But later, while vying for the same buisness pitch - Jelly won it. Hillerns wasn’t pleased, of course.
“But I understood,” he admitted, “after all, Jelly was one of the more creartive strategists in the business”.
So Hillerns sent an E-mail.
“And at the end of the E-mail, I said - ‘We’re interested in watchng the brand evolve. We’re rooting for them, we’re rooting for you - don’t fuck it up’ .”
There was laughter from the aduience.
“Needless to say,” continued Hillerns, “he certantly hasn’t fucked up. I’m inspired by his approach to problems. He approaches them in a reverent manner”.
Hillerns explained that Jelly Helm was a writer, designer, film director, creative director, and teacher. His clients include Imperial Woodpecker, Oregon Humanities, Infectious Diseases Research Institute and Wikipedia. He was formerly an executive creative director at Wieden + Kennedy, and founder of W+K 12, an experimental school inside the agency.
Jelly Helm arrived at the podium. Behind him was the beginning of a PowerPoint screen that held an image of the word “Story” in a typewritten font. It looked like Jelly had typewritten his PowerPoint and scanned in each slide.

Jelly: Well, that certaintly was pleasant. I’m glad you all came. I didn’t expect you all to come, but thanks.
For me, all of my work, whether in design, writing, film directing, ect. — has been about the narrative; about story.
I left Wieden+Kennedy to take a sabbatical with no clue as to what would happen next. I took six months at first and then took one year because it was good to sit and think about why I do what I do for a living.
Tonight, before I got up here to give this speech, I saw Dave Allen. He said, “are you prepared?” And I said, of course, ‘this is my script’. This is me.
Jelly then tried to turn the slide, but it doesn’t work — it’s stuck.
Jelly: I hope you like this slide.
*laughter*
So, while they’re getting that, are there any questions you’d like to ask?
Audience: Where are you teaching at right now?
Jelly: I’m not teaching right now. I taught in two places, and then started a school at Wieden+Kennedy called 12.
*changes slides*
David Kennedy, who is kind of a crazy guy, has all of these little papers, which he cuts up and carries around with him. I used to be confused about why he did this, but now I’m doing it.
“This slide shows the time humans have been on Earth compared to how long the Universe has existed. It’s taken 12 billion years from the beginning of the Universe, and 5 billion since the beginning of the Sun. And then a tiny dash at the end shows us. Here we are, barely begun - the race of humans.
He showed the next slide, which was a picture of the Earth with the acronym “wtf” typewritten above it.
The beginning of human life is inexplicable. There’s animals chasing you; you’re living in the cold without any clothes; picking foods that occasionally posion you….
And around 30,000 years ago we started doing something. We started telling stories. And people linked this up with the birth of the human spirit.
The reason we told these stories was to understand what was going on.
–
“We are meaning-seeking creatures.
Dogs, as far as we know,
do not agonise about the canine condition,
worry about the plight of dogs in other parts of the world,
or try to see their lives from a different perspective.But human beings fall easily into despair,
and from the very beginning we invented stories that enabled us to place our lives in a larger setting,
that revealed an underlying pattern,
and gave us a sense that,
against all the depressing and chaotic evidence to the contrary,
life had meaning and value”.
–
-Create order
-To find our place
-To discover meaning
-To determine actions
So…
Story.
Story.
Story.
I can’t remember what slide is next.
*click*
The slide changes to read “I am a storyist”.
I’ve played in a rock band, I’ve been an actor…
[But] underneath it all is a passion for telling stories and how they shape us and what they mean to us.
If any of you were at the Creative Conference you know I use poems. I use this particular poem to understnad my role - because, like you, I have the same chaotic experience.
This is the same poem that Willy Wonka quoted from. It is from the time of the Civil War.
—
We are the music-makers,
And we are the dreamers of dreams,
Wandering by lone sea-breakers,
And sitting by desolate streams.
World-losers and world-forsakers,
Upon whom the pale moon gleams;
Yet we are the movers and shakers,
Of the world forever, it seems.With wonderful deathless ditties
We build up the world’s great cities,
And out of a fabulous story
We fashion an empire’s glory:
One man with a dream, at pleasure,
Shall go forth and conquer a crown;
And three with a new song’s measure
Can trample an empire down.We, in the ages lying
In the buried past of the earth,
Built Nineveh with our sighing,
And Babel itself with our mirth;
And o’erthrew them with prophesying
To the old of the new world’s worth;
For each age is a dream that is dying,
Or one that is coming to birth.
– Arthur O’Shaughnessy (1884-1881)
—
Jelly’s recitation of the poem left a sort of stunned atmosphere in the audience.
“You don’t explain poems, right?” he finally said, “That’s the rule?”
“But sometimes I need help,” he continued, “I think it describes what it is like to experience the endless cycle of us as the leading edge of the universe.
The story that holds togehter for me is the story of growth - unfolding and exploding. And I think that’s what the world is about - unfolding and exploding and exploring new growth.
—

This graph shows a more analytical way to describe what Arthur said in his poem. This model was created by taking every model and puting them on top of each other. Maslow, and Jung, ect. Is there any pattern to them? This is mappnig human development over time?
At the bottom there is there is this tan area - this is pure terror - this is waking up as humans and having this rude self-awareness. And the next layer is purple. It is the idea that, ‘I exist and you exist - and if we cooperate, we can do things together’.
Red is our development of our sense of power an dominance. The idea that there are others our there and we have to kill them.
The blue layer is order and not letting violence be the top level of culture.
And then the next layer is the layer of science.
Then there’s green - what you think of as green sustainability - we need to protect the least of us. It is about relativism.
And beyond that is yellow. We’re entering this emergent culture and we’ll talk about more of that momentarily.
I’d like to talk about this word and what it stands for. It’s not enough.
The idea that my grandkids are buying the same sustainable couches as me makes me want to gag. I think we can aspire to more than that.
What would more than that look like? Yes-we can understand those values of sustainability.
The emergent culture is the green meme is a little suspicious of technology.
There’s an entire chart here of emergent culture, where multicultural/fairness/equity, technology/science, heirarchy/order, competition/power/ego, and trival/local — they’re all at odds with each other.
So right now we’re merging into this yellow culture which will embrace all of these values.
That’s kind of the typical thing that hppens.
I think we have our first emergent culture that’s happened right now.
*applause*
That’s an easy applause line. But it’s true. We see it here in Portland.
So I was watching Rick Steves on PBS a while ago. It was one of those travel episodes where he was in Iran. The first thing he says was, “they’re not Iraqis — they’re Persians!! They don’t speak Arabic, they speak Persian!” Like it was obvious.
I though that was interesting, and I wanted to learn more, so I went to Wikipedia, which is what everyone does now when they don’t know soemthing. There was a link to an article on Zoroastrianism, the oldest religious community of Iran.
Apparently the Zoroastrians had predected that the future of civilization would be so spiritual that humans would not even cast a shadow.
And this is not about IKEA making everything sustainable. It’s about soemthing else.
And it’s a great thing to say. People usually say ‘woah!’, when they hear this. But if you say it too much you begin to sound crazy.
So we seek out, in branding - the things that expand our own stories. The brands I who are successful are the brands who align with who we are and the story of the world.
I don’t know what to call them. People-powered brands. Because they’re not controlled by an agency. Emergent brands. Because they’re not controlled by a style guide. Post-consumer brands. Because many brands are based on a consumer way of happiness while not being actually okay for the earth.
-Apple
-Google
-Wikipedia
They allow us to experience our full humanity. Our full creativtiy.
-McDonalds
-PhilipMorris
Are these Emergent Brands? McDonalds’ Stock keeps going up right now. I don’t really go into McDonanlds and I don’t get eat there, but those times when I go into McDonald’s, I find that the menus are a hundred times healthier than they were before. I can go in there and my kid can get celery sticks, a grilled cheese sandwich and an apple juice.
I also hear that they’re the number one distributor of apples in the country. Is this true?
(Someone in the audience confirms).
If you’re working with a company who can’t answe rhte question of ‘Who are you?’ and ‘Why are you here?’, then run far, far away.
It will never work if a company extracts more than it takes.
I think that successful post-consumer brands create value before they reap it, which is much better than abudance vs. scarcity - which is the opposite process - where a brand decides to reap value before creating it.
See “Conspiracy of Science - Earth is in Fact Growing” on YouTube. It’s a really hilarious video where a guy says, “these continents can’t be moving around over time! What are they moving on? The only solution is that the Earth must be expanding! Check it out. You should really watch this video.
—
There’s kind of a folly of being a human being.
Where is your joy?
I’ll leave that thought with a poem. It’s a Robert Frost — one he wrote towards the end of his life.
This last one was sort of him throwing up his hands at the progression of humans.
“Yet for all this help of head and brain,
How happily instinctive we remain.
Our best guide upward further to the light,
Passionate preference such as love at sight.”
I was so suspicious of Bill Gates in the beginning.
His comment was “when I’m ready to give away money, “you’ll know about it”.
He was really a good person in the world. And he’s really pulled his mind to it.
My frame is growth.
We expand - and we’re an endless source of growth.
We’re all abundant, whether in storytelling or elsewhere.
Usually it is the opposite. One asks the self, ‘why am I not like other people? I need to do things like they do!’
This is why I had Philip Morris next to the McDonald’s logo in that earlier slide. When they bought a bunch of food compainies - I said, “good job, Philip Morris - I’d rather you be selling food than cigarettes…”
Large soft drink companies are having a difficult time selling that brown (explicative) any more — becuase it is posion — you drink that shit and you die.
You must instead ask, what is the prupose of your brand?
And if it is to continue lining the pockets of shareholders — then it is not the right purpose.
Audience: Who is your favorite philosopher?
I didn’t do school - so I don’t know many philosophers. I heard Bertrand Russell was pretty cool. I have a lot of people tell me that, so he’s probably great.
I like people who tell the truth and tell a good story so I can read about it.
So I like Mad magaizine.
Audience: What makes you mad?
I didn’t feel very good today so I felt mad.
Audience: What is it you push against?
Jelly: Nothing. I mean - it’s great - what is there to push agaisnt?
Audience: Will there be anything to be angry push agaisnt when we no longer cast a shadow?
Audience: It’s that the Myans that think it is the end of history.
Jelly: It’s hard to look at that slide of 13 billion years and think anything it intense or unordinary. Anything can happen. We haven’t been here for very long.
Growth is natural. How do you connect to it? You just have a good itme.
You know Danial Payne wrote that book Collective Intelligence. He wrote about how incentives dont’t work in this new work. I totally agre. You cannot invent a world voice. It is so counterintuitive. I think joy might be the solution.
Jelly: I dont know if anyone feel a little bit ripped off about ho tey were raised.
So story is how we connect our culture, for sure.
I think of the stories I grew up with. We’ve had 50 stories that have been carved in granite for 150 years and now they’ve all crumbled. I think, ‘these are bad stories!’.
Audience: When was the last time you had your hair blown back?
Jelly: Well, Obama, right? I feel bad about going on about Obama - but it is an amazing story.
Also, I’m a fan of Joseph Campbell. Joseph Campbell’s stories can be overlapped and they become a pretty good story. They’re about peopel falling down and getin back up…which is what all of humanity is about.
Are you laughing at me or with me?
Let me show you some work. I’m working with some organizations right now. One of them is this Infectious Disease Research Institute, which is a really bad name.
But it is a really neat story. Basically it is this guy name Steve Reed in Seattle who made this non-profit institute to prevent disease.
Then there’s a non-profit Biotech. There are some great people. Chris Hornbecker. These scinetists who are great.
And then there’s this company. (shows an image of the Wikipedia logo) And this is it - I cant beleive I’m working with this company.
Wikipedia is written by 150,00 volunteers in the world. They have now assembled the lastest amount of material in the world. Jimmy Wales just wanted to start an online encyclopedia that anyone could write. It was called Newpedia.
He recounted his experience at Wikimania, a conference for wiki users. It sounded like a wonderful time.
“Did you know that inventor of the Wiki lives in Oregon?”, asked Jelly.
Some of the audience shook their head.
“His name is escaping my mind right now. It was…”
“Ward Cunningham!” I shouted from the audience. (Not only does the inventor of the wiki live in Portland, but he’s an extremely kind person too. Wickedly intelligent, approachable, and very involved in the local tech community).
Yes! Ward Cunningham. And Pete Forsyth, another Portland resident, is also a very dedicated contributor too.
Here’s how I got involved with Oregon Humanities. They called me up one day and the first thing I thought was, “woah, did I forget to turn in an essay or something?” But instead they started telling me about what they do.
For instance, they told me about a series they have called “Think and Drink”, and I said, “uhh…”. So they were like, well ‘we’d like to talk to you about what the humanities are’. Humanities are no longer concerned with a white haired dude at the front of the auditorium telling us what to do.
So Jelly worked on the name. It got shortened to O. Hm, which is the sound of leanring a new idea. Oh! Hmm! or, O. Hm. Oregon Humanities. That’s part of the campaign. There’s more. Lots more. If you live in the Portland area, there’s no doubt that you’ll see more of it.
We were there, and working on a campaign to get people to drink (a certain soft drink which will not be named here) during the holiday. Someone said, ‘how about we associate it with a holiday? Have people opening that drink and enjyoing it during the holidays’. And that campaign was so successful that they said, ‘next year we want to own Ramadan and Passover’. Own! Especially when one reads Joseph Campbell and gets to understand how important these traditional holidays are to the cultures they’re associated with. No one talks about the purpose of the buisness. They just want to make moeny.
Early on, there seems to be an overview of the aesthetics of what we did visually, but not the purpose of it.
But,
Like Timberland. If it is a good story to tell, I still want to tell it.
Audience: A year ago, at Cre8con, you were really down on Chompsky — and I didn’t read him becuase of that.
Helm: You can read him — I just dont think you’ll enjoy it.
Audience (Crystal Beasley): What do people most often get wrong about story?
Jelly: I don’t know.
What do you think?
I think about it when I watch a movie and they don’t have the heart piece right.
Audience: Some people don’t have a point to their story. In the end there’s nothnig to gain from it.
Jelly wrapped up his speech after that and got a lot of applause. It had been an excellent evening.
There was also some nice wine and beer. Thanks to those who served the crowd, 52Ltd, AIGA, Designspeaks, and everyone who attended.
—-
Amber Case is a Cyborg Anthropologist and new media strategist living in Portland, Oregon. She currently works at Wieden + Kennedy and tries to participate in as many tech and design events as possible. Her clients range from small to large companies, and she can be contacted through Twitter at @caseorganic, or through E-mail at caseorganic [at] gmail [dot] com.
52 Ltd. is Portland’s homegrown matchmaker of talent and employers in the arena of creative services. They received recognition in the 2008 and 2009 lists of Fastest-Growing Private 100 Companies by Portland Business Journal.
52 Limited provides contract freelance employees, full-time placement and custom project teams to a diverse client roster which includes: advertising agencies, design houses, interactive firms, brand marketers, health care organizations and others. For more information on how 52 Limited can help you find work or find talent, please visit
http://www.52ltd.com
The Designspeaks series, developed by Portland AIGA and in partnership with 52 Limited, showcases the most intriguing designers in the Pacific Northwest. Some of our guest speakers in this quarterly series will be stars and some will have mana
ged to maintain a lower profile, but we can assure you; all will challenge you to think a bit differently about design and its impact on community. We’re continually tweaking this series as an intimate venue for the creative community to connect to others, to see what they are doing and how they’re doing it. There is no specific format for Designspeaks. Basically, it’s a series of small talks gathering intended to inform, inspire and engage.
—–
Thanks much. Please leave comments below if desired.

Before even looking at your machine, sit down with an analog piece of paper and write down what you really need to do. Organize these tasks into categories, like “time” or “finance”. Organizing the tasks will allow you to do all of the tasks related to finance at the same time, instead of switching around to different tasks. Do the easiest tasks first, and allow only one or two minutes for each. Tackle the most difficult tasks after taking a short break, or break up the difficult tasks into small pieces and attack those similarly.

If you’re jumping on a task, set a time limit for yourself. Say, “I’m going to only work on this for 20 minutes. Let nothing else distract you for those 20 minutes. When the time is up At the end of 20 minutes see how much you’ve accomplished the task.
When I first considered starting a blog, I wanted to do everything in one day. I later realized that doing small things would be more feasible and stronger. If a beach is made of a trillion particles of sand, then a powerful web presence is the accumulation of millions of tiny actions, slowly building themselves into something over time.
Before tackling a blog post or E-mail, use paper and pen to organize the main points you want to achieve. It will allow you to understand which pieces you’d like to cover, vs. which pieces are not.

This is probably the most difficult piece. Multitasking comes naturally, but at a cost: the more fragmented a task becomes, the longer it takes to get completed. Pick simple tasks and do them in one sitting. Resist the urge to check E-mail. If you get stuck, walk around the room without looking at the screen. Try to keep thought processes in the realm of the mind, instead of externalized in Google. This will help the brain to stay agile when faced with problems that take critical thinking to solve. The activation energy it takes to complete a task is often higher than grabbing a search in Google, or a quick look at news feeds, but keeping that analysis internally will help to complete a task in a short period of time.
Many projects seem exciting at first blush, but turn into dull chores when actually tackled. Even the smallest of tasks can balloon into enormous projects if not organized correctly. Simplify and clarify before taking on a new task. Make sure to point out key deliverables and communication points. This keeps information from falling through the cracks. Be wary of clients who do not fully communicate their needs or expect you to do multiple processes you are not comfortable with. Simply your deliverables into a cohesive, actionable timeline, and let the client understand what the touch points are.
Forcing yourself offline will push you to reconsider your task list and what you’re really trying to get done online. Use an offline E-mail app like Outlook for PC, or Mail.app for Mac and compose E-mails and drafts offline. Use a piece of paper or a text document to organize tasks that you plan to do when you go back online. At the end of the offline working period, turn on the Internet and send out E-mails in bulk. Look at your tasklist and begin accomplishing tasks that require Internet access without checking E-mail, Twitter, or news feeds. If you need specific answers, feel free to ask your social network, but do not dwell there reading feeds. This is a goal that requires a lot of restraint. Feeds are created to be addicting, and it is often difficult not to sink into the fast-flowing river of news.
While looking at what others are doing in your field good for informative or inspirational purposes, don’t dwell on what you’re doing in comparison to them. The Internet is a massive landscape, and it is okay to do things that aren’t as awesome as what other people are doing. If you’re not careful, comparing yourself to others can detract you from focusing on goals at hand. When it seems like every website or project has been completed in one day, reconsider. Success takes a while to accomplish, and the more you focus on your own goals, the more powerful you’ll become.
Checking E-mail is one of the worst detractors from productivity.
Tim Ferriss might not be quite the master of what he preaches (I was told that he definitely works more than 4 hours a week), but he sure knows how to get things done and achieve his goals. If nothing else, his book is a great reference tool as well as an aid in creatively considering new avenues for innovation.
Tim’s ideas explain how to take normal tasks and compress the amount of time and space it takes to accomplish them. Although part of his book talks about outsourcing, the rest has a great deal of sound business advice that has really helped me out. And while it is often difficult not to constantly fragment my tasks and check my E-mail constantly, when I think before I act, the results are generally terrific. I highly recommend it.
Get it: Paper Edition of the 4 Hour Workweek.
Or get this one: Kindle Edition of the 4-Hour Workweek.
Last year, I interviewed Feroshia Knight of the Baraka Institute about how she stayed productive online. She related 5 tips that can be used offline as well.
Read Lifehacker’s Top 10 Productivity Basics Explained. It’s a great post full of useful tips, including how to employ and develop Ninja-like research skills.
1st image: petecarr
3rd image: cijmyjune
2nd image: kompott
You can find many more here: FutureBuzz - 50 Stunning Creative Commons Flickr Photos.
——
Amber Case is a Cyborg Anthropologist and New Media Consultant from Portland, Oregon. You can follow her online at @caseorganic
Hazelnut Tech Talk is a collaboration between Amber Case and Bram Pitoyo
This episode features Troy Harlan, wherein we talked about information gathering, filtering and consuming (naturally,) human factors, trilobites, reading at 2,000 words per minute, INTP’s, striving for objectivity, The Black Swan, hunches, and why it’s better to “have no map at all than have the wrong map”—all recorded on the road from St. Johns to downtown Portland.

CyborgCamp occured at around 10Am from a shoutout by Kris Krug and Dave Olson of RainCityStudios. I met them both at Gnomedex and we got along really well.
The only problem was that they both lived in Vancouver B.C., and I live in Portland, Oregon. Normally, it is difficult for me to travel unless there is a conference. So I told them that.
To which Dave replied “just have a Cyborg Camp!”.
Once Kris Krug retweeted the news, 30 or so people immediately jumped into high gear. Nate Angell built a Wiki with all sorts of capabilities, and more people got on board to discuss all aspects of Cyborgs.
Meanwhile, the Twitterverse was coming up with all sorts of speaker and venue suggestions, and by 6Pm that night, the first planning meeting for CyborgCamp 2008 occured as an offshoot of an Android Developers meeting at the Lucky Lab Pub SE.
That was only two days ago. Now we have a venue, a sponsor, and some potential speakers. Also a @cyborgcamp Twitter account, which Bram Pitoyo has been handling amazingly, as well as a preliminary poster design.
If you think this sounds like something you might be interested in, Sign up —> CyborgCamp2008 for Wiki access. Or follow the @cyborgcamp Twitter account for updates, general inquiries, speaker suggestions and sponsor ideas. Or you can directly E-mail caseorganic if you don’t use Wikis or Twitter.
A cyborg (shorthand for “cybernetic organism”) is a symbiotic fusion of human and machine. Join in our pre-conference discussion about what is a cyborg?
An unconference dedicated to exploring cyborg technology, anthropology, psychology, and philosophy.
Cyborgs, hybrids, androids, robots, and the people who love them!
Nov. 21-22 2008
This should be an interesting event. It needs a lot of film and audio coverage, as well as live casting and projection screens. As many channels as possible so we can exist in as many places at one time. Our minds can supply the rest.
You can follow along at CyborgCamp.org or on Twitter by following @cyborgcamp.