Augmented Reality has become more than a buzzword. It represents the next step in human/computer interaction. Interfaces that were once solid have become liquid. With the iPhone, we have the ability to download software from the air. With augmented reality, the interface evaporates from the liquid state into the air as well. Bruce Sterling’s keynote at Layar is a helpful introduction to this field.

There have been a number of applications developed by various companies and individuals, but what’s being done in Portland? As it turns out, quite a lot. I’ve been running an unadvertised Augmented Reality meetup for the past few months (if you’re a developer or Interaction Designer interested in attending this group, comment below), and have found the Portland tech community to be a fertile ground or AR development.

Mobile Portland brings Augmented Reality to you

Starting Monday, you can learn more about what’s going on in Portland AR as well. There will be a meetup at AboutUs.org with two of Portland top AR developers. They’re great people and I highly recommend meeting them. The meeting starts at 6pm at AboutUs.org.

Event Overview

Imagine being able to use your phone to see what that IKEA couch you’ve been considering will look like in your living room. A far-fetched science fiction scenario? No, IKEA has already released an application like that in Europe.

Augmented reality is an exciting and emerging technology. Augmented reality take real life information–typically the video display of a phone–and overlays it with computer information. Augmented reality is something that is completely unique to mobile.

This month at Mobile Portland, we’re lucky to have two speakers who are early innovators in augmented reality. P. Mark Anderson is platform architect for Spot Metrix which provides an augmented reality library for iPhone called 3DAR. Tim Sears created Robotvision, one of the first augmented reality applications for iPhone.

Mark and Tim will share how people are using augmented reality, their experiences using augmented reality, and what the future holds for this new technology.

About the Speakers

P. Mark Anderson

P. Mark Anderson has 13 years experience developing interactive applications. After receiving a degree in Computer Science from University of Colorado in 1999 he started his career as a developer for Sun Microsystems.

In addition to creating several iPhone applications, Mr. Anderson moderates the Helpful iPhone Utilities open source project, as well as My Maps, an augmented reality iPhone app built on top of Google’s personalized mapping system.

Mr. Anderson is platform architect for the 3DAR augmented reality SDK. He enjoys working with both artists and developers, and occupies his spare time with watercolor painting, mountain biking, disc golf and mentoring.

Tim Sears

Tim Sears is a software engineer who works for PR firm Waggener Edstrom by day building web applications, by night creating location-based augmented reality experiences for the iPhone. He created Robotvision, a popular augmented reality browser, for the iPhone in 2009 and currently works with clients to build out mobile geolocation experiences in augmented reality.

His work in augmented reality and social media analytics has been featured in major publications such as ReadWriteWeb, TechCrunch and CNET, and has won several awards, including the International Business Awards Best New Product/Service of 2009 for twendz, a real-time Twitter sentiment analysis application.

Date

Monday, January 25, 2010 at 6:00pm

Location

AboutUs Offices
107 SE Washington St., Suite 520,
Portland, Oregon 97214

RSVP on Upcoming.org

Mobile Portland: Augmented Reality on Upcoming.org

Website:

MobilePortland.com

Today I was excited to speak at BoCo, a great new conference developed by the Boulder Tech Community, especially Andrew Hyde. Rick Turoczy was there, among other awesome Portlanders, San Fransiscans, and Boulderites. It  was a sunny day and there were beautiful mountains all around. The morning sessions dealt with food and music and were very wonderful to listen to.

I spoke about Cyborg Anthropology, which is the study of human computer interactions and how technology affects the way in which we communicate with one another.

We Are All Cyborgs

When you read this, you are acting as a low-tech cyborg, because you are using a computer to view text that I have written. My writing is stored here in my website, part of my actor network of external technological devices that, when taken together, comprise my technosocial self. As cavemen, we began skipping evolution by crafting spears instead of growing teeth. We began making hammers as extensions of our fists.

My social self is part technology and part human. My technological self does a lot of networking for me through my social networking profiles and my Google search results. So do yours (if you have them). My technosocial avatar of a self networks for me when I’m not there.

Distributed Social Selves

Each piece of my distributed social identity leaves a geological trail of past self that my present self can interact with. These all comprise my future self, which your future self or selves will most undoubtedly interact with. The online optimization of self, when coupled with the analog optimization of self (i.e. real-life networking, person to person) is the creation of a stable identity that is uniformly distributed and presented all over the web.

Technology Resembles Magic

Technology is almost magical. Like the scrying pool of the past (or of fantasy novels), the iPhone or computer monitor allows us to view anything anywhere in the world through YouTube and Twitter, News sites and Facebook. We can summon up an image with a simple spell (a simple text entry into Google search or Twitter search) and we can extend our speech and ears across very large distances in seconds with the mere touch of a button.

Technology Gives Us Superpowers

Technology, when used well, gives us amazing superpowers. We are like gods, until we forget to charge our batteries. We are like gods, until we forget to upgrade our devices to the most recent operating system or device number. Our external prosthetic devices turn against us when they get old. Our old clothes go out of style. Our brick phones make us get laughed at in the streets.

From Physical Transportation to Mental Transportation

In the same way that cars transport our physical bodies, computers and cell phones transport our spiritual bodies. Don’t like the word spiritual? Use the word mind instead. We’re increasingly entering into a world of mental machines - mental transportation devices. These devices transmit our thoughts invisibly to others. They are taking up smaller amounts of space, until vehicles, who require increasingly large highways.

Mental Traffic Jams

We have traffic jams, too. Mental traffic jams. Jams on Twitter. Twitter fails. Rush hour around important events and deaths and wars and crises. We can now have multiple views of the same event.

Telephonic Schizophrenia

When telephone technology first came out, people felt it was crazy. The idea of going into a room and speaking into a machine sounded schizophrenic.

More

There is more: enough to fill up a hour and a half speech, but I’ll leave that to you to see the next time I speak. Until then, you can follow me on Twitter @caseorganic, or you can check out BoCo.

It’s that time again. After taking a break from posting events (due to the amazing Portland weather we’ve been having), it’s again time to post all of the interesting events in Portland that are amazing opportunities to go to. There’s a ton happening this month and next, which means plenty of opportunities to connect with great people, new and familiar!

With a list like this, there’s sure to be something you’ll enjoy. If not, let me know what you’re interested in, and I’ll work on finding an event for you.

Happy networking - and let me know if I missed anything. I can always be reached in the comments below, or on Twitter at @caseorganic. If you’re a fan of E-mail, I’m at caseorganic at gmail dot com.

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Mobile Love, Android Style #15

Monday September 14, 2009 at 6:00pmLucky Labrador Brew Pub

915 SE Hawthorne Boulevard
Portland, Oregon 97214
The Google Phone, the Open Source Mobile Operating System. The one and only Android.

RSVP on Upcoming: http://upcoming.yahoo.com/event/4225653/

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HTML-PDX Meeting

Monday, September 14, 2009 from 6:30–8pm

Nedspace Old Town
117 NW 5th Ave. Suite 210
Portland OR 97209

Website http://groups.google.com/group/html5-pdx

Description: Reid Beels @reidab is going to cover webkit 3D transforms.

See full event on Calagator: http://calagator.org/events/1250457669

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IxDA Portland: Meetup / Design Practice

Tuesday September 15, 2009 from 6:00pm - 8:00pm

About Us
107 SE Washington St. Suite 520
Portland, 97214

Join us for a design practice session! We will start with a description of the design problem followed by work in small groups on design ideation and solution sketches. At the end, the small groups will present their ideas and sketches back to the rest of the meeting attendees.

This is a casual, non-sponsored workshop. Feel free to bring your own snacks or dinner.

IxDA Portland is the local chapter of the Interaction Design Association (http://www.ixda.org/).

RSVP on Upcoming: http://upcoming.yahoo.com/event/4416829/

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PDXPHP September Meeting : Overview of PHP 5.3

Tuesday September 15, 2009 from 6:30pm - 8:00pm

NedSpace Old Town
117 NW Fifth Ave. (btwn Couch and Davis)
Portland, Oregon 97209
Meeting Desc:

High level overview of PHP 5.3 which is a major milestone in PHP releases.
This discussion will center around:
# Support for namespaces
# Late static binding
# Lambda Functions and Closures

Also, Peter Schmalfeldt will give a tour of a project he is working on and looking for developer help.
He is looking for a few PHP developers to help build http://www.localreuse.org,
the next generation of the current non profit site http://www.gigoit.org.
Website: http://pdxphp.org

RSVP on Upcoming: http://upcoming.yahoo.com/event/4414444/

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Portland Java User Group: Grid Packet Computing for Java

Tuesday September 15, 2009 from 6:30pm - 8:30pm

Oracle
1211 SW 5th Avenue, Suite 800
Portland, Oregon 97204

This month’s topic: Grid Packet Computing for Java (GPC4J)

GPC4J is a computing paradigm that breaks a partitionable problem into GridPackets, which are routed, processed and re-assembled into the solution to the original problem. This presentation will cover the use of the system and design of the project’s web application. The application is built using REST (Jersey), Maven, Hibernate, JPA, MySQL and GlassFish.

Speaker: Lyle Harris

Lyle Harris is a Software Engineer working in World Wide Operations at Sun Microsystems, where he develops internal Java applications for automation and customer-facing web applications.

PJUG meetings start with some time to eat and socialize (pizza and beverages are provided), followed by the featured speaker, then Q&A, discussion, sometimes a drawing to give away swag.

Though we like knowing how many people to expect, you don’t *have* to RSVP, on Upcoming or otherwise. Go ahead and just show up!

Many people also go for a drink and further discussion following the meeting, at a location determined ad hoc (lately, the Market Street Pub at 10th and Market: http://mcmenamins.com/index.php?loc=24 ).

http://twitter.com/pjug
http://pjug.org/
(join our mailing list, linked from the website!)
Website: http://pjug.org/

RSVP on Upcoming: http://upcoming.yahoo.com/event/1441297/

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Lunch 2.0 at eROI

Wednesday September 16, 2009 from 12:00pm - 2:00pm

eROI
505 NW Couch, Suite 300
Portland, Oregon 97209

We’re headed back to eROI for Portland Lunch 2.0.

A lot has happened since they last hosted Lunch 2.0 back in April 2008, including the launch of their new event registration service, eROI Event.

To showcase their new system, eROI wants your suggestions on what they should raffle off at their Lunch 2.0. So, head over to the Lunch 2.0 event, register and suggest something.

You’ll get a chance to test-drive eROI Event, and the winner will be selected from those who register there.

If it’s not too much trouble, please also RSVP here or only here, if you don’t want to win free stuff. As if.

Lunch 2.0 is a Valley phenomenon that you can read about at lunch20.com, and we’re putting a PDX stamp on it.

You can follow all things Portland Lunch 2.0 an the Silicon Florist.

Are you vegan or vegetarian? Please leave a comment so we can plan food accordingly. Thanks.
Website: http://siliconflorist.com/2009/08/15/lunch-20-erm-201-eroi/

RSVP on Upcoming: http://upcoming.yahoo.com/event/4230647/

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TiE Oregon - Cloud Computing

Wednesday September 16, 2009 from 6:00pm - 9:00pm

Intel - Ronler Acres Campus Auditorium
2501 NW 229th Ave
Hillsboro, Oregon

Cloud Computing ties hardware virtualization and software innovation to offer economic choices for deploying and scaling software services. Cloud Services are being offered in different flavors and for different segments by a variety of vendors.

TiE Oregon is hosting a Cloud Computing flyby, with a panel of evangelists, experts and entrepreneurs representing the key providers as well as usage and deployment perspectives for a spectrum of service layers including IaaS, PaaS and SaaS.

Join us on Sept 16th, to learn, explore and get answers to your questions regarding the technical and operational issues, financial trade-offs and business risks and opportunities offered by cloud computing.
Ticket Info: $15 - $30

RSVP on Upcoming: http://upcoming.yahoo.com/event/4238939/

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Raven Zachary: iPhone applications For the Presidential Election

Thursday September 17, 2009 from 7:00pm - 9:00pm

Note that this event is not in Portland, but it concerns one of the coolest Portlanders around and his accomplishments. Thus, it is worth noting. Raven Zachary is always worth noting.

Michigan League
911 N. University
Ann Arbor, Michigan 48109

The brains behind the team that developed President Obama’s official iPhone application for his presidential campaign – Raven Zachary – is at the top of an industry that never existed up until two years ago. Zachary will travel to Ann Arbor in September, to inspire Michigan residents to reinvent and innovate. Ann Arbor Ad Club, in coordination with University of Michigan American Advertising Federation Student Chapter, is honored to introduce this luminary on Thursday, September 17 from 7-9 p.m., at the Michigan League. Active networking, refreshments and cash bar are available. Raven spoke at Advertising Age’s Creativity and Technology Conference in New York where tickets where $395/person.

Last year, Raven Zachary’s iPhone application generated hundreds of nationwide news stories and was quickly named among Apple’s coveted Top 10 List. His application furthered President Obama’s successful social media initiatives, which helped seal his Presidency. Marketing pundits attribute social media’s instrumental role in helping President Obama communicate with his supporters. Raven will discuss reinvention and innovation - themes that touch the heart of Michiganders - from automotive companies to Detroit’s drive to rejuvenate the city.

Today, as President of Small Society, Zachary works with big brands, established companies, investors, and startups on iPhone strategy and product development. He’s impacted Whole Foods Market, Zipcar, Clif Bar, and Air New Zealand, and founded iPhoneDevCamp, a not-for-profit iPhone developer conference. Raven’s iPhone app for Whole Foods is featured in Apple’s “There’s an App for That” TV commercials. As Contributing Analyst with The 451 Group, an IT industry analyst firm, he works with O’Reilly Media on iPhone and mobile technology events and coverage. Regularly quoted by media, he is a frequent speaker.
Ticket Info: Entry into this event is free for members, $35 for the public, and $10 for students.

RSVP on Upcoming: http://upcoming.yahoo.com/event/4240480/

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SAOpdx: The Act of Making Clouds: What Every Developer Should Know

Thursday September 17, 2009 at 12:00pm

Portland State Business Accelerator
2828 SW Corbett Avenue
Portland, Oregon 97201

The Software Association of Oregon Dev Forum has partnered with the Portland State Business Accelerator and the Portland SIG of TiE Oregon to bring you the most comprehensive and in-depth technical discussion in Portland about Cloud Computing yet.

This program is specifically designed for developers and architects. In one afternoon we intend to host a collaborative best practice exchange aimed specifically at the top things developers and architects need to know in order to make the right Cloud Computing platform evaluation and implementation decisions.

REGISTER: https://sao.yourmembership.com/events/event_details.asp?id=68684

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WordCamp Portland

Saturday September 19, 2009 - Sunday September 20, 2009

Webtrends
Pacific First Center Building 851 SW Sixth Avenue
Portland, Oregon 97204

Note: This event is now sold out, and there are 50 people on the waiting list. However, I’ve listed it here because it is an important event to keep in mind. If you’re feeling like you missed out, try WordCamp Seattle on Sept 26th, 2009. More information on the WordCamp Seattle Website.

WordCamp is a gathering of people interested in WordPress and blogging. Topics will focus on a wide range of audiences from the new blogger as well as those with more of a technical background.

Follow the WordCamp Portland website for details including speakers, sponsorship, and ticket information
Ticket Info: 20.00
Website: http://www.wordcampportland.org.

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LinuxCon 2009

Monday September 21, 2009 - Friday September 25, 2009

Portland Marriott (Downtown)
1401 SW Naito Parkway
Portland, Oregon 97201
1st Annual LinuxCon

September 21 - 25, 2009 - Portland Marriott Downtown Waterfront, Portland, OR

This event is co-located with the 2nd Annual Linux Plumbers’ Conference.

LinuxCon is a new annual technical conference that will provide an unmatched collaboration and education space for all matters Linux. LinuxCon will bring together the best and brightest that the Linux community has to offer, including core developers, administrators, end users, community managers and industry experts. In being the conference for “all matters Linux”, LinuxCon will be informative and educational for a wide range of attendees. We will not only bring together all of the best technical talent but the decision makers and industry experts who are involved in the Linux community.

LinuxCon will feature over 75 conference presentations divided among five tracks and three audience types (Developers, Operations and Business), tutorials, BoF sessions, keynotes, roundtables, a product & technology showcase and sponsored mini-summits, as well as countless networking opportunities in developer lounges and evening events. LinuxCon offers a unique conference experience that encourages collaboration, progress and interaction.

With top notch educational content and collaboration opportunities, those that attend LinuxCon will leave more knowledgeable and better positioned for success in the year to come.

Register on the LinuxCon website: http://events.linuxfoundation.org/events/linuxcon

RSVP on Upcoming: http://upcoming.yahoo.com/event/1746434/

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Portland Open Source Geospatial User Group

Wednesday September 23, 2009 from 6:30pm - 8:00pm

OpenSourcery
1636 NW Lovejoy St.
Portland, OR 97209
[Or, if you prefer: 45.529986, -122.688206]

Monthly meeting of the Portland area open source geospatial user group.

We meet the 4th Wednesday of every month from 6:30-8:00 PM at OpenSourcery in NW Portland. No need to RSVP, all are welcome- our group ranges from the geo-curious to the überhackers. [Please arrive no more than 10 minutes early, as the developers at OpenSourcery are working up until the meeting time.]

RSVP through Google Groups: http://groups.google.com/group/pdx-osgis or Upcoming: http://upcoming.yahoo.com/event/4409628/.

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Linux Plumbers Conf 2009

Wednesday September 23, 2009 - Friday September 25, 2009

Portland Marriott (Downtown)
1401 SW Naito Parkway
Portland, Oregon 97201
Linux Plumbers Conference
23-25 September 2009
Portland, Oregon USA

The goal of the Plumbers Conference is to solve problems. The conference is arranged as a series of microconferences, each on a topic that is narrow enough to identify specific problem areas and brainstorm workable solutions. Each microconference is led by an expert in the field and organized to encourage discussion and problem solving. Microconferences will be scheduled so that representatives from related subsystems can attend other microconferences. In addition to the microconferences, there will be a general track for discussing issues that don’t fit into microconferences, or come up during the conference.

Register on the Linux Plumbers Conference Website: http://linuxplumbersconf.org

RSVP on Upcoming: http://upcoming.yahoo.com/event/1857378/.

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SAOpdx: ConnectPDX

Thursday September 24, 2009 at 4:00pm

Blitz bar in the Pearl District
110 NW 10th Ave
Portland, Oregon 97209

SAO ConnectPDX is a new kind of networking, relaxed, open, and the kind that fosters real connections.

You’ve been to enough networking events to know that they’re usually a frantic business card swap, with shallow connections.

ConnectPDX is different. We provide a low key environment, in a fun space, where meeting people comes naturally.

We encourage professionals from different industries to attend, so everyone’s networks can expand.

Free registration + great happy hour + great PDX connections = time well spent!

Blitz (Pearl) is open to minors until 9pm.

Where to park: If you’re lucky, you can get metered street parking, but if you want a cheap garage, use Smart Park.

There is no registration for this event - just show up!

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Refresh Portland

Wednesday September 24th, 2008 from 6:30pm - 7:30pm

Jive Software
915 SW Stark
Portland, Oregon

Refresh Portland is a monthly event (held every 2nd Wednesday of the month at Jive Software) for designers interested in refreshing the creative, technical and professional culture in the Portland area.

Anyone interested in those subjects (not just designers) is encouraged to attend.

Refresh Portland is part of the Refreshing Cities Movement.
Website: http://refreshpdx.com

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WhereCamp PDX

Saturday October 3, 2009 from 9:00am - 6:00pm

Metro Regional Center
600 NE Grand Ave
Portland, Oregon

WhereCampPDX is a free unconference focusing on all things geographical. This informal meeting of minds welcomes all geo-locative enthusiasts, anyone who asks “where am I” or feels the need to “know their place”.

An unconference is a conference planned by the participants, we all convene together, plan sessions, and have break-outs into sessions. This gives everybody an opportunity to bring to the table the things that interest them the most and lets us talk about new topics that are still new and exploratory. Part of what is important to hearing new voices and getting new ideas is lowering barriers to participation – this event is free and it is driven by the participants.

WhereCamp PDX runs all weekend: we’re also having a Friday night opening party and Sunday game day. Check http://wherecamppdx.org for details as they’re announced.
Website: http://wherecamppdx.org

RSVP on Upcoming: http://upcoming.yahoo.com/event/4409467/

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What’s CHIFOO? (It’s the Computer Human Interaction Forum of Oregon, and it is amazing! ).

CHIFOO Meeting: The Ebb and Flow of Activity Streams

Wednesday October 7, 2009 from 7:00pm - 9:00pm

Jive Software
915 SW Stark St., Suite 400
Portland, Oregon 97205

Ever feel like you’re being hit with a firehose of information?

In the last several years activity streams have infiltrated the enterprise collaboration space. While they promise to alleviate some of the frustrations of email and other communication software, they can also have some interesting side-effects (such as the “fire-hose effect”). In this talk, Joshua Porter will describe the ebbs and flows of activity streams, how they work and don’t work, and how we might design better ones going forward.

Joshua Porter is an interface designer and consultant focusing exclusively on the design of social web applications. Josh wrote the book Designing for the Social Web and speaks regularly at web design conferences and events around the world. Since 2003 he has written the popular design blog bokardo.com.

Ticket Info: FREE for CHIFOO members, $5 general admission, everyone is invited to attend.

RSVP on Upcoming: http://upcoming.yahoo.com/event/4416668/

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Startupalooza II

Saturday October 10, 2009 at 8:00pm

Startupalooza II is coming. Save the date.
Details later.

RSVP on Upcoming: http://upcoming.yahoo.com/event/2563394/

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OEN PubTalk™ - Seed Oregon - Round 1

Wednesday October 14, 2009 from 5:15pm - 7:00pm

BridgePort Brew Pub
1313 Nw Marshall St
Portland, Oregon 97209

OEN’s Seed Oregon PubTalk - Call for Applications - Due Friday, September 18 at 5:00 PM

OEN’s Seed Oregon is a unique competition held during four consecutive PubTalk events. The competition is for Oregon and Southwest Washington seed-stage companies who are seeking capital within the range of $100,000 to $2,000,000. One winner from each preliminary round will move on to a championship round, where a finalist will earn a coveted presenting opportunity at OEN’s Angel Oregon, the premier angel investing event in the Northwest.

Nine presenting companies in total will be selected to compete in the 2009-2010 Seed Oregon tournament. Each will have 10 minutes to present their concept to the PubTalk audience, followed by a 10 minute Q&A session. Three companies will compete at each of the preliminary rounds, with the audience voting for the winning presentations to move to the championship round.

Online registration for this event closes Tuesday, October 13th. Please register at the door after that time

Date and Time: October 14th, 2009, 5:15 pm - 7:00 pm
Location: Bridgeport Brewpub - 1313 NW Marshall, Portland, Oregon
Registration to attend: OEN Member: $15, Non-member: $25

Price to submit application:
Member: $75 (includes entry at one PubTalk and the Seed Oregon application fee)
Non-Member: $174 (includes entry at one PubTalk, a discounted one year OEN individual membership {$26 savings}, and the Seed Oregon application fee)

Sign up here through the Oregon Entrepreneur’s Network website.

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Lunch 2.0 at Elemental Technologies

Wednesday October 21, 2009 from 12:00pm - 2:00pm

Elemental Technologies
620 SW Fifth Avenue, Suite 400
Portland, Oregon 97204

Elemental Technologies is our host for the 22nd iteration of Portland Lunch 2.0.

Thanks to Davy Stevenson (@davystevenson) for spreading the love to a new venue.

Lunch 2.0 is a Valley phenomenon that you can read about at lunch20.com, and we’re putting a PDX stamp on it.

You can follow all things Portland Lunch 2.0 at the Silicon Florist.

Are you vegan or vegetarian? Please leave a comment (here on Upcoming) so we can plan food accordingly. Thanks.

RSVP on Upcoming: http://upcoming.yahoo.com/event/4409951/

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Refresh Portland

Wednesday October 22nd, 2008 from 6:30pm - 7:30pm

Jive Software
915 SW Stark
Portland, Oregon

Refresh Portland is a monthly event (held every 2nd Wednesday of the month at Jive Software) for designers interested in refreshing the creative, technical and professional culture in the Portland area.

Anyone interested in those subjects (not just designers) is encouraged to attend.

Refresh Portland is part of the Refreshing Cities Movement.
Website: http://refreshpdx.com

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Craving more events? Check out the Calagator.org.

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About

Amber Case is a cyborg anthropologist, consultant, writer, and analyst from Portland, Oregon. You can contact her at caseorganic at gmail.com, or on Twitter at @caseorganic.

This morning I met with Brooks Gilley, Partner and Managing Director of 52ltd Portland’s only locally owned and operated full-service staffing resource for the creative industry. We had a great discussion on how marketing is changing, and how some companies really ‘get it’, or at least attempt to experiment with this strange new medium, while others are left behind.

We were meeting to talk about a creative event that will be occuring on May 27th at Univeristy of Oregon’s White Stag Building in downtown Portland. The event will feature four panelists from fields ranging from advertising, social media and sociology/anthropology. I’ll be on a panel discussing cyborg anthropology, new media frameworks, and changes in marketing in the digital era.

Panelists

I’ll be speaking with a variety of others, including an executive from Crispin Porter + Bogusky (the agency that worked on the infamous Facebook Burger King Whopper Sacrifice campaign).

Other panelists will include the Directory of Interactive Media for the Portland Trailblazers (whose community engagement strategy has been quite impressive), as well the possibility of a professor of Sociology from Portalnd State University, but I am unsure of his name yet. All told, the event should be a great chance for all of us to share different perspectives and strategies with each other and an audience of creatives, freelancers, and marketers.

More Information

I’ll post more details as the event nears, but it should begin at around 6:15 Pm at the White Stag Building on NW Couch street. There will be ample time for networking, so if you’re excited to meet new people, come on out. It is a free event too, so you’ve got nothing to lose. Check the 52ltd website for details as May 27th approaches, and if you’re looking to hire a creative or looking for a creative gig, consider making an appointment with them.

If you have any questions you’d like us to cover on the panel, feel free to E-mail me at caseorganic [at] gmail [dot] com, or simply reply to me at @caseorganic on Twitter.

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• Friends, Until I Delete You (nytimes.com)
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• Interesting snippets for agency types from SXSW (sparkthedebate.blogspot.com)
• The Future of Advertising. WTF? (slideshare.net)
• Social Media Firm Room 214 Hires Online Community Manager (readwriteweb.com)
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Fictional character creation is a useful tool in creating an intriguing narrative that captures attention, especially since the character can be easily adapted to fit different digital spaces, such as Video, Microblogging, and Image sharing sites. Media diversity  is also useful in building and unifying online communities that access with media in separate channels.

Creating a consistent brand all through many all social sites one of the best ways to maximize the value of a character or brand campaign.

Ryan Summers and I created a presentation on how to track users across various social media sites using mostly free tools. It was given at Web Analytics Wednesday in Portland, Oregon.

History

A few weeks before the MITX awards ceremony, ISITE Design created a short video called “El Consultador” as an introduction to other agencies.

The El Consultador campaign generated diverse social data. This created issues with tracking data from multiple social media sites across problems with social media is that these is no singular way to gather and rank all of the data over time. Tools like Radian6 and Trucast are in use by larger agencies and businesses, but there exist an increasing amount of free tools for data visualization and engagement reporting that are available online.

This Powerpoint was made for an audible presentation. I collaborated with Ryan Summers of ISITE design on it and presented it at Web Analytics Wednesday. I will attempt to explain the results/processes in a textual manner here.

Profiles Created for the El Consultador Campaign

We used analytic data from Flickr, Youtube, Vimeo and Twitter to determine the most successful aspects of the campaign.

On Vimeo:
http://vimeo.com/2309025

On YouTube:
http://www.youtube.com/watch?v=Xz6jt_aSFg0

On Flickr:
http://flickr.com/photos/elconsultador/
(Workers at ISITE design superimposed the Consultador face onto a variety of characters in pop culture).

On Twitter:
http://twitter.com/elconsultador

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Key Performance Indicators

We determined a number of Key Performance Indicators of the social media campaign.

-Direct awareness of ISITE design agency
-3rd part mentions
-Social media followers (number of Twitter followers, comments on YouTube, Vimeo, Flickr).
-Direct communication

YouTube Reports

We used YouTube reports to track the engagement with the video campaign.

Data tracked included:

-Age Demograpics
-Gender Demograpics
-Discovery Sources
-Timeline Trends

The campaign was viewed predominately by 26-45 year old males and mostly during and around the date of the MITX awards. This is the demographic it was aimed at.

Vimeo Stats

Vimeo is a high-quality Video sharing site with a limited but very engaged traffic demographic. We used Vimeo data to find more about who engaged with the campaign and compared it to YouTube data.

Flickr Reports

Flickr has a reporting tool for image views over time for every image. The data can be accessed with a premium Flickr account. We used this data to determine the most viewed (strongest/most impactful) pictures associated with El Consutador on the El Consultador account, and which images should be associated with the campaign on other sites (if future campaigns needed to be implemented).

Google Analytics

We used data from Google Analytics for the page on which El Consultador existed on the ISISTE Webpage. Data was tracked from the “El Consultator” and “MITX” keywords. New visitors and direct traffic were also analyzed.

Social Nodes

The campaign was picked up by three prominent bloggers, including Chris Brogan, Davaid Armano (VP of Experience Design with Critical Mass), and C.C. Chapman (Prominent figure in the community of podcasting, new media, cofounder of the Advanced Guard, a marketing company which focuses on utilizing social media and other emerging technologies).

Blogs linking to the campaigns were not found via inlink searches in Yahoo! Site Explorer, but with an intelligence feed created in Yahoo! Pipes (see below)

Tracking Overall Data

Custom intelligence feeds are useful for checking overall propagation of data. Yahoo! Pipes provides a free custom way to aggregate data across Google blog search, Google news, Technorati, Flickr, and Twitter.

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Data Visualization and Tracking for Twitter

I presented an extended set of tools and data visualization methods for Twitter. Links for all of them are here:

Reports/Demographic Research:
Summize
http://tweetstats.com/

TweetVolume
http://tweetvolume.com/

Twitter Mobile (vs. Twitter in browser)
http://m.twitter.com/home

Neoformix Twitter Stream Graphs
http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php (I provided a live demo of this).

Twitter Stream Graphs are a simple way to rsearch keyword volume associated with a brand or campaign. Neoformix also tracks keywords over time, meaning that one can see when a certain keyword became popular.
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Future Suggestions:
More Flickr photos could be linked to all of the other accounts, such as Flickr, Youtube, and Vimeo. Linking together social media campaigns in a more robust fashion will affect CTR’s by making the campaign spreadable across various demographic profiles and types of social media users.

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Amber Case is a Cyborg Anthropologist who studies new media and the relationship between humans and computers. She enjoys data visualization (click for more info on conference tracking), search engine optimization (ask), and how marketing works in the online ecosystem.

She graduated from Lewis & Clark College in May 2008 with a degree in Sociology/Anthropology and wrote her thesis on cell phones and the effect of technology on cultural constructions of space and privacy.

You can follow her on Twitter @caseorganic, or drop her an E-mail at caseorganic[at]gmai[dot]com. She’s spoken at various conferences including MIT’s Futures of Entertainment 3, Inverge: The Interactive Convergence Conferece, Ignite Portland, and Ignite Boulder.

She also blogs at Nerdabout.com and http://www.blog.makerlab.org, a Portland new media incubator. She founded CyborgCamp, an unconference on the future of humans and technology. She is also involved with building and studying electronics with DorkbotPDX.

We’ve done a lot of things in Portland, but there is one type of event that’s been missed by many people. This camp ignores a significant chunk of the Portland Tech community. In other words…

We need a kids tech camp.

• Kids need to have a great place to meet each other and experience technology.
• Parents with kids should be able to bring their children to a networking event and get to know each other.
• The venue should be fun and educational. It should allow participation and activities for kids, so that parents can have an enjoyable time alongside them, or amongst themselves.

Twitter Responses:

• Irene_S: @caseorganic That’d be great! Having kids does cut into one’s networking time.
• harrisja: @caseorganic I completely agree! more kid friendly tech events FTW!
• smb: @caseorganic kids networking tech event would be awesome. What age ranges are you contemplating?
• petsaretalking: @caseorganic What an awesome idea!
• anitacochran: @caseorganic That sounds like fun, get any nibbles?
• LeStew: @caseorganic re: #childtech YES YES YES!!!!
• snelson: @caseorganic I’m in for planning… especially if at least some of program could be targeted at GIRLS and technology
• brampitoyo: @snelson @caseorganic I know that some robotic club are connected to DorkbotPDX, and they’re open for both girls and boys.
• neophiliac: @caseorganic sounds cool. I’ve been looking for an excuse to learn (Ruby) Shoes; it’s great for kids.
• MatthewStadler: @caseorganic Yes on all-ages tech event. Key is all-ages, not just “kids,”i.e., adults drink, swear, etc., alongside kids. Venue more Backspace than OMSI
• oleoptene: @caseorganic But kids tech event awesome idea we would totally get behind. Suggest kids take part in planning of it.
• oleoptene: @caseorganic Besides bringing older offspring to Ignite (they loved cyborg anthropology) we’ve talked kidcamp @ barcamp, facility a problem.
• kmcdade: @caseorganic I’m very interested in helping plan a kids event. Also, @kidtech seems like the name of someone’s account, so #childtech might work better.

Venue:

I agree with MatthewStadler that a venue more like Backspace than OMSI is needed. Also, Oleoptene’s dea of letting kids plan the event seems really fun. All ages seems nice — but probably not too young. The cut-off age could be 6, for instance.

Conclusion:

Seems like we have enough interest to proceeed. The question is of “how”. A date would be nice. Some time in Feburary would give us ample time to plan a half day of activities and little workshops, as well as secure a venue and funding (if needed), and to gather momentum. The only question I have is whether the event should be large or small.

Yep. So we need one of these events. Reply or contact me in some way (I’m @caseorganic on Twitter) if you’re interested in helping out. We can probably get a Wiki started and get the show on the road!

Portland rocks. It has excellent food, coffee, people, techies, transportation, foliage, entertainment, and bloggers! But we have suffered a tragedy: we just lost OSCON to San Jose. What!? From Jul 17-19, 2009 Lets replace it with something equally tremendous. And we can.

How?

With this handy Google Spreadsheet Form.

Yep, that’s four lines of text you have to type in. That way I can E-mail you cool stuff. Like little snippets of text to post on your blog, or a list of E-mails with some text to include in them, or ideas for posts, so that lots of people can get really excited about the conference. Like “10 reasons why Portland would be a sweet place for BLogHer”, “20 great places to eat in Portland”, and “Why Portland bloggers rock and how close the airport is” will be randomly sent to you.

The posts will be really short, and from time to time, I’ll make posts on Hazelnut Tech Talk and link them to all of your posts. This way, we’ll get this cool forcefield of blogs promoting the idea of BlogHer. That’s more visibility for your blog, and your friend’s blogs. What’s not to like?

Why am I supporting this?

For the good of the community, of course! Portland has given so much to me, and the wonderful people out there have taught me about amazing things. As a technosocial cyborg, cyberspace is pretty genderless to me, but for those who it is not yet, BlogHer might be a useful way for cool people to meet other cool people and get things done. Hooray for that!

Plus, I voted for Portland after Rick Turoczy made this post about bringing BlogHer to Portland, and we ended up being one of the top cities besides Philadelphia and St. Louis. We’re almost there. All we need to do is make everyone understand just how important this event this will be for the city/people/community.

Contact?

You can randomly connect with me if you’d like. Feel free to E-mail me or follow me on Twitter @caseorganic.

Note: Dates and venues are pretty much set for CyborgCamp!

You can now:

• RSVP for CyborgCamp Portland
• RSVP CyborgCamp Vancouver

I never saw it coming

CyborgCamp occured at around 10Am from a shoutout by Kris Krug and Dave Olson of RainCityStudios. I met them both at Gnomedex and we got along really well.

The only problem was that they both lived in Vancouver B.C., and I live in Portland, Oregon. Normally, it is difficult for me to travel unless there is a conference. So I told them that.

To which Dave replied “just have a Cyborg Camp!”.

And CyborgCamp was born.

Once Kris Krug retweeted the news, 30 or so people immediately jumped into high gear. Nate Angell built a Wiki with all sorts of capabilities, and more people got on board to discuss all aspects of Cyborgs.

Meanwhile, the Twitterverse was coming up with all sorts of speaker and venue suggestions, and by 6Pm that night, the first planning meeting for CyborgCamp 2008 occured as an offshoot of an Android Developers meeting at the Lucky Lab Pub SE.

…Whew.

That was only two days ago. Now we have a venue, a sponsor, and some potential speakers. Also a @cyborgcamp Twitter account, which Bram Pitoyo has been handling amazingly, as well as a preliminary poster design.

Now what?

If you think this sounds like something you might be interested in, Sign up —> CyborgCamp2008 for Wiki access. Or follow the @cyborgcamp Twitter account for updates, general inquiries, speaker suggestions and sponsor ideas. Or you can directly E-mail caseorganic if you don’t use Wikis or Twitter.

What is a cyborg?

A cyborg (shorthand for “cybernetic organism”) is a symbiotic fusion of human and machine. Join in our pre-conference discussion about what is a cyborg?

What is CyborgCamp?

An unconference dedicated to exploring cyborg technology, anthropology, psychology, and philosophy.

Who should come to CyborgCamp?

Cyborgs, hybrids, androids, robots, and the people who love them!

When is CyborgCamp?

Nov. 21-22 2008

Proposed Topics

• Space and Time Compression
• Cybernetic Organisms - The emergence of technological systems, control and feedback in biological life
• Online Presence and Boundary Extensions
• What is Cybernetics?
• The Future of Mobile Technology
• Artifical Intelligence
• Technology and Culture
• A Brief History of Cybernetics
• Cyborgs Around & Within - How humankind takes for granted our lives as, and among Cyborgs
• Top 10 Modifications you can make to be a better Cyborg
• Cybernetics and Morality
• Wetware Hacking
• Pimp My Avatar

Hyperorganization

This should be an interesting event. It needs a lot of film and audio coverage, as well as live casting and projection screens. As many channels as possible so we can exist in as many places at one time. Our minds can supply the rest.

You can follow along at CyborgCamp.org or on Twitter by following @cyborgcamp.

If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds?

Around the world geeks have been putting together Ignite nights to show their answers. But Portland’s own event, Ignite Portland, will be happening soon, and it is a chance for locals to make short presentations on anything they are passionate about.

When?

November 13, 2008. On the Ignite Portland Blog, Josh Bancroft urges Portlanders to Save the Date.

Ignite History

Local tech legend Raven Zachary told me that Ignite Portland was founded by Brady Forrest of O’Reilly. He was initially inspired by Japan’s rapid fire presentation method of Pecha Kucha and did an adaptation of that for technology. If you haven’t heard of Pecha Kucha before, it is Japanese for the sound of conversation. Attendees watch a speakers that have only 20 slides, with 20 seconds per slide.Portland Pecha Kucha Night was just last week.

Ignite Portland

Portland, Oregon has had some of the largest events in Ignite history. Ignite 2 packed the Bagdad Theatre with over 750 people, and many waiting in line had to be turned away.

Ignite Portland at Gnomedex

Several alumni of Ignite Portland will be presenting their five minute topics at this week’s Gnomedex 8.0, an annual social media conference organized by Chris Pirillo. Rick Turoczy has a list of the presenters on his blog, Silicon Florist, and Portland Ignites Gnomedex on TinyScreenfuls, the blog of Josh Bancroft, who points out that “The idea for Ignite Portland was hatched at last year’s Gnomedex.”

Ignite Portland Planning Begins Now

November 13th may seem like a long time away, but Ignite events take a tremendous amount of effort to pull off. Want to be part of the event and meet some really cool people in the process? The Ignite Planning Committee is always open to dedicated, passionate volunteers. Help make this Ignite Portland even better than the last three.

The Ignite Planning meeting that occurred at Cubespace tonight was there primarily to deal with a system in large demand. The first major thing discussed how the online ticket reservation system would function. Then, volunteer teams were developed. Currently, they are as follows:

The Presenter Team

Raven Zachary, Mentor iPhone developer and recently of Raven.me, an iPhone development blog. You can follow Raven on Twitter. He’s also a Legion of Tech Board Member.

Tasks

• Review and sort through all Portland Ignite 4 proposals.
• Ensure that all presenters submit 20 images, a Powerpoint, or PDF by the final deadline.
• Ensure that AV equipment does not FAIL upon deployment.

The Marketing Team

Josh Bancroft, Mentor of Intel, Kindle Evangelist, and author of the TinyScreenfuls Blog, and Legion of Tech Board Member. @Jabancroft on Twitter.

Tasks

• Spread the word about Ignite Portland 4 through writing on the Ignite Portland Blog
• Designate an Official Ignite Portland spokesperson to ensure uniform information gets out to local media connections.
• Monitor the Tweetverse for Tweets about Ignite Portland. Tweet from the official Ignite Portland blog, and answer questions as they are asked.

The Sponsor Contact/Site Team

Todd Kenefsky, Mentor CEO of Connect Interactive Media, an interactive marketing company, and Legion of Tech Board Member.

Tasks

• Convert Sponsor logos from .eps format to .gif or .jpg and place them on the Ignite Portland sponsor page.
• Help create sponsor slides

The Ignite Event Setup Team

Dawn Foster, Mentor, Consultant, FastWonder blogger, Legion of Tech Board Member, and recently, of Shizzow, an micro-geolocation released last Monday (a review of its beta release is here).

Tasks

• Help set up the venue during the day of the event.
• Organize attendees and help line flow.

Other Organizers

Adam Duvander also has a hand in organizing Ignite Portland events and has presented in past Ignites. Check out his blog, Simplicity Rules, and Adam’s Twitter profile.
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For more information, check out the Ignite Portland Website.

Ignite Portland 4 will be on November 13, 2008

Bagdad Theater
• 3702 S.E. Hawthorne Blvd
• Portland, OR 97214
• 7:00 - 10:00 PM
• Ticketholders get in at 5:30 PM
• General Admission at 6:15 PM
• Admission is always FREE

~.—————-

Please let me know if I missed anything in this post. Feel free to contact the Mentors via Twitter if you’d like to add to the volunteer efforts.

You can follow me on Twitter @caseorganic. I’ll be on the Marketing and Sponsor Teams.

Thanks for reading Hazelnut Tech Talk! We’re proud to bring you event coverage from a mix of creative and tech worlds.

The Information Society as Post-Industrial Society, originally uploaded by caseorganic.

In 1974, a society of Japanese futurists proposed a billion dollar digital society plan called “The Information Society” as post-industrial society.

They believed that society could not continue to sustain itself if it relied on consumption and waste as top social and economic values. The project was tested in various households and included two-way communication systems that allowed users of the system to choose images to be displayed on their television screens as well as the ability to receive text messages by TV.

Educational programs where students could learn from the screen were tested as well. A database which digitally handled emergency calls was also tested, and it worked. This was an experimental internet. It was highly favored by those inside and outside of Japan, and it’s proposed cost was in the billions of dollars.

I’d like to include some excerpts from the book about this society, The Information Society as Post Industrial Society, by Yoneji Masuda. The book is on Google Books, and can be previewed. If you want to see more pages than the limited preview, simply grab a proxy IP address or two and reload your browser (don’t e-mail me for support).

The Societal Impact of the Information Epoch

First Stage - In which technology does work previous done by man.

Second Stage - In which technology makes possible work that man has never been able to do before.

Third Stage - In which the existing social and economic structures are transformed into new social and economic systems.

Fourth Stage - Individual Based Computerization. “At this stage there will be a personal terminal in each household, used to solve day-to-day problems and determine the direction of one’s future life” (Masuda, 39: 1980). World Future Society.