Today I was excited to speak at BoCo, a great new conference developed by the Boulder Tech Community, especially Andrew Hyde. Rick Turoczy was there, among other awesome Portlanders, San Fransiscans, and Boulderites. It  was a sunny day and there were beautiful mountains all around. The morning sessions dealt with food and music and were very wonderful to listen to.

I spoke about Cyborg Anthropology, which is the study of human computer interactions and how technology affects the way in which we communicate with one another.

We Are All Cyborgs

When you read this, you are acting as a low-tech cyborg, because you are using a computer to view text that I have written. My writing is stored here in my website, part of my actor network of external technological devices that, when taken together, comprise my technosocial self. As cavemen, we began skipping evolution by crafting spears instead of growing teeth. We began making hammers as extensions of our fists.

My social self is part technology and part human. My technological self does a lot of networking for me through my social networking profiles and my Google search results. So do yours (if you have them). My technosocial avatar of a self networks for me when I’m not there.

Distributed Social Selves

Each piece of my distributed social identity leaves a geological trail of past self that my present self can interact with. These all comprise my future self, which your future self or selves will most undoubtedly interact with. The online optimization of self, when coupled with the analog optimization of self (i.e. real-life networking, person to person) is the creation of a stable identity that is uniformly distributed and presented all over the web.

Technology Resembles Magic

Technology is almost magical. Like the scrying pool of the past (or of fantasy novels), the iPhone or computer monitor allows us to view anything anywhere in the world through YouTube and Twitter, News sites and Facebook. We can summon up an image with a simple spell (a simple text entry into Google search or Twitter search) and we can extend our speech and ears across very large distances in seconds with the mere touch of a button.

Technology Gives Us Superpowers

Technology, when used well, gives us amazing superpowers. We are like gods, until we forget to charge our batteries. We are like gods, until we forget to upgrade our devices to the most recent operating system or device number. Our external prosthetic devices turn against us when they get old. Our old clothes go out of style. Our brick phones make us get laughed at in the streets.

From Physical Transportation to Mental Transportation

In the same way that cars transport our physical bodies, computers and cell phones transport our spiritual bodies. Don’t like the word spiritual? Use the word mind instead. We’re increasingly entering into a world of mental machines - mental transportation devices. These devices transmit our thoughts invisibly to others. They are taking up smaller amounts of space, until vehicles, who require increasingly large highways.

Mental Traffic Jams

We have traffic jams, too. Mental traffic jams. Jams on Twitter. Twitter fails. Rush hour around important events and deaths and wars and crises. We can now have multiple views of the same event.

Telephonic Schizophrenia

When telephone technology first came out, people felt it was crazy. The idea of going into a room and speaking into a machine sounded schizophrenic.

More

There is more: enough to fill up a hour and a half speech, but I’ll leave that to you to see the next time I speak. Until then, you can follow me on Twitter @caseorganic, or you can check out BoCo.

This is the PowerPoint of a lightning talk given by Amber Case (@caseorganic) at Inverge: The Interactive Convergence Conference in Portland, Oregon on Sept 4+5th. NOTE: This was a 10-minute compressed presentation. From Telephone to Tweetup: an Abbreviated History of Technology and Social Exchange.

Some Theory Behind the Subject

The invention of the telephone ushered in an era of ‘on-demand’ social connection. These conversations were freeing, but were still limited to location and time. As communication technology matured, telephones became detached from their cords and were allowed to travel with their users.This detachment from location allowed conversation to happen in more times and more places. As the amount of time and space between nodes of connection decreased, the intersection of rapid news methods such as blogging, mobile technology, and chatrooms begin to merge. This convergence allowed dramatic increases in the ability to rapidly convey information to others. Instead of engaging with one person at a time, many are now capable of talking at once. No where is this more prevalent than on Twitter. It has found ways to connect communities, stave off suburban isolation, and warn of earthquakes before medical help can access them. The distance between individual and community will continue to decrease, and those products and services which decrease the amount of time and space it takes to create an action will be the most successful. Actions and devices will become lighter and lighter, and the social will continue to become more and more mobile. The convergence of various technologies will result in rapid learning and communication never imagined before. For details on the original event, look at the SlideShare Link.

Slideshow transcript

Slide 1: Every bullet point in this presentation is less than 140 characters.

Slide 2: This is because the text of these slides will also be broadcasted on Twitter at the time of this speech.

Slide 3: In this way, the speech can live in two places at once.

Slide 4: To one audience here at Inverge.

Slide 5: And also to 600+ followers on Twitter. [@Inverge] [#Inverge]

Slide 6: You can follow @caseorganic to see it in action.

Slide 7: [this is a waiting period because the Internet connection here is probably slow] @caseorganic

Slide 8: Hello.

Slide 9: My Name is Amber Case.

Slide 10: I am a Cyborg Anthropologist.

Slide 11: I study the symbiotic relationship between humans and computers…

Slide 12: And the psychology of space that is created by online environments.

Slide 13: Or, how the online experience is “ experienced” .

Slide 14: In Anthropology, one could call this a Digital Phenomenology

Slide 15: …

Slide 16: We live in a community that increasingly transcends time and space.

Slide 17: It is our relationship with technology that allows us extended capabilities.

Slide 18: Right now, search engines and people are interacting with your social profiles and websites.

Slide 19: While you aren’ t there.

Slide 20: And with social networking sites like Twitter, you can watch many conversations at once.

Slide 21: …

Slide 22: Consider Letter Writing, the first Internet.

Slide 23: The message to response ratio was very slow, but it was social.

Slide 24: Enter the Telephone.

Slide 25: Thus began the era of ‘ On Demand’ social communication.

Slide 26: This made the world very small.

Slide 27: You could stand on one side of the world, whisper something, and be heard on the other.

Slide 28: But to those who had never experienced a telephone, the device was as foreign as the Internet once was in 1993.

Slide 29: The fact that a human could speak into a machine and hear a voice on the other side gave the appearance of schizophrenia.

Slide 30: Over time, the strangeness of the new dissolved into formal society and the landline telephone started to get along with humans.

Slide 31: Those living in suburban communities were less capable of reaching actual members of society on a daily basis.

Slide 32: …and the telephone allowed them an escape from the isolation of industrial modernity.

Slide 33: But the telephone was limited by the length of its cord and its proximity to a phone jack.

Slide 34: So along came the cordless phone.

Slide 35: It was free! {yay!}

Slide 36: …to run around the house…

Slide 37: So then the Cell Phone arrived on the scene. {take that!}

Slide 38: While it was the least rooted to place,

Slide 39: The Cell Phone did not offer information transparency.

Slide 40: It only allowed one conversation at a time (excluding 3-way).

Slide 41: Cell Phone + Text allowed decentralized message access and multiple recipients, but limited message transparency.

Slide 42: Then Twitter happened.

Slide 43: It was not rooted to place and time.

Slide 44: It allowed multiple communication channels and recipients.

Slide 45: Users were praised for contribution and helpfulness to those in their network.

Slide 46: Why does it work?

Slide 47: Twitter is a centralized technosocial hybrid that asks a single question that can never be fully answered.

Slide 48: …

Slide 49: What

Slide 50: Are

Slide 51: You

Slide 52: Doing?

Slide 53: The question is asked by all, to all. Socialization is aided by machine.

Slide 54: The time and space it takes to absorb and disperse information is compressed.

Slide 55: Twitter takes advantage of the 4th Dimensionality of the Internet.

Slide 56: [Analog] [Demonstration]

Slide 57: Lets look at some Architectural Theory

Slide 58: “ Our daily existence is normally filled with short walks and passing through interfaces. It is not the number that we remember but rather the poor quality of them and the time spent in moving through them.\”

Slide 59: “ It is not the number that we remember but rather the poor quality of them and the time spent in moving through them.\”

Slide 60: “ Interference interchanges must be fast, convenient, comfortable, without undue effort in a controlled environment.”

Slide 61: The General Theory of Relativity

Slide 62: The shape of space makes people more, and people create the shape of space.

Slide 63: The Analog World is full of Friction

Slide 64: The level of Friction in the Digital world has far less.

Slide 65: Online, we are capable of innovating in a frictionless atmosphere.

Slide 66: There are dangers to this.

Slide 67: Frictionless development becomes cancerous if not restrained.

Slide 68: Too many features/innovations reduce overall value.

Slide 69: LIKE FACEBOOK.

Slide 70: Now, lets talk about highways.

Slide 71: Highways are giant projects requiring high levels of funding and cooperation.

Slide 72: To dig up a highway and move it costs millions of dollars.

Slide 73: But rerouting a path online takes a few minutes with a 301 redirect.

Slide 74: People, when compressed, can do more in less time and less space.

Slide 75: Actions flow to spaces with reduced activation energy and barriers to entry.

Slide 76: Humans and Technology Co-create each other through an Actor/Network of technosocial interaction.

Slide 77: “ In the search for itself and an affectionate sociality, it easily gets lost in the jungle of the self…”

Slide 78: “ Someone who is poking around in the fog of his of his or her own self is no longer capable of noticing that this isolation,

Slide 79: “ This ’solitary-confinement of the ego’ is a mass sentence. [Ulrich Beck, 40 in Bauman’ s Liquid Modernity 2000:37]”

Slide 80: [So Technosocial Interaction is about Transcending the silos of Mental Isolation]

Slide 81: Hello

Slide 82: The key to the semantic web is to always reduce the steps in user action.

Slide 83: Twitter engages the user in ways that do not decay.

Slide 86: See SlideShare for image

Slide 87: See Slideshare for image

Slide 88: Husband on Google Street View

Slide 89: Old map

Slide 90: See Slideshare for image.

Slide 92: @caseorganic On Social Sites Everywhere Thesis: “Cell Phones and Their Technosocial Sites of Engagement” Available @:oakhazelnut.com

———-
Amber Case is a Cyborg Anthopologist and Social Media Consultant from Portland, Oregon. You can contact her by E-mail at caseorganic at gmail.com, or on Twitter @caseorganic.

If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds?

Around the world geeks have been putting together Ignite nights to show their answers. But Portland’s own event, Ignite Portland, will be happening soon, and it is a chance for locals to make short presentations on anything they are passionate about.

When?

November 13, 2008. On the Ignite Portland Blog, Josh Bancroft urges Portlanders to Save the Date.

Ignite History

Local tech legend Raven Zachary told me that Ignite Portland was founded by Brady Forrest of O’Reilly. He was initially inspired by Japan’s rapid fire presentation method of Pecha Kucha and did an adaptation of that for technology. If you haven’t heard of Pecha Kucha before, it is Japanese for the sound of conversation. Attendees watch a speakers that have only 20 slides, with 20 seconds per slide.Portland Pecha Kucha Night was just last week.

Ignite Portland

Portland, Oregon has had some of the largest events in Ignite history. Ignite 2 packed the Bagdad Theatre with over 750 people, and many waiting in line had to be turned away.

Ignite Portland at Gnomedex

Several alumni of Ignite Portland will be presenting their five minute topics at this week’s Gnomedex 8.0, an annual social media conference organized by Chris Pirillo. Rick Turoczy has a list of the presenters on his blog, Silicon Florist, and Portland Ignites Gnomedex on TinyScreenfuls, the blog of Josh Bancroft, who points out that “The idea for Ignite Portland was hatched at last year’s Gnomedex.”

Ignite Portland Planning Begins Now

November 13th may seem like a long time away, but Ignite events take a tremendous amount of effort to pull off. Want to be part of the event and meet some really cool people in the process? The Ignite Planning Committee is always open to dedicated, passionate volunteers. Help make this Ignite Portland even better than the last three.

The Ignite Planning meeting that occurred at Cubespace tonight was there primarily to deal with a system in large demand. The first major thing discussed how the online ticket reservation system would function. Then, volunteer teams were developed. Currently, they are as follows:

The Presenter Team

Raven Zachary, Mentor iPhone developer and recently of Raven.me, an iPhone development blog. You can follow Raven on Twitter. He’s also a Legion of Tech Board Member.

Tasks

• Review and sort through all Portland Ignite 4 proposals.
• Ensure that all presenters submit 20 images, a Powerpoint, or PDF by the final deadline.
• Ensure that AV equipment does not FAIL upon deployment.

The Marketing Team

Josh Bancroft, Mentor of Intel, Kindle Evangelist, and author of the TinyScreenfuls Blog, and Legion of Tech Board Member. @Jabancroft on Twitter.

Tasks

• Spread the word about Ignite Portland 4 through writing on the Ignite Portland Blog
• Designate an Official Ignite Portland spokesperson to ensure uniform information gets out to local media connections.
• Monitor the Tweetverse for Tweets about Ignite Portland. Tweet from the official Ignite Portland blog, and answer questions as they are asked.

The Sponsor Contact/Site Team

Todd Kenefsky, Mentor CEO of Connect Interactive Media, an interactive marketing company, and Legion of Tech Board Member.

Tasks

• Convert Sponsor logos from .eps format to .gif or .jpg and place them on the Ignite Portland sponsor page.
• Help create sponsor slides

The Ignite Event Setup Team

Dawn Foster, Mentor, Consultant, FastWonder blogger, Legion of Tech Board Member, and recently, of Shizzow, an micro-geolocation released last Monday (a review of its beta release is here).

Tasks

• Help set up the venue during the day of the event.
• Organize attendees and help line flow.

Other Organizers

Adam Duvander also has a hand in organizing Ignite Portland events and has presented in past Ignites. Check out his blog, Simplicity Rules, and Adam’s Twitter profile.
~.—————–

For more information, check out the Ignite Portland Website.

Ignite Portland 4 will be on November 13, 2008

Bagdad Theater
• 3702 S.E. Hawthorne Blvd
• Portland, OR 97214
• 7:00 - 10:00 PM
• Ticketholders get in at 5:30 PM
• General Admission at 6:15 PM
• Admission is always FREE

~.—————-

Please let me know if I missed anything in this post. Feel free to contact the Mentors via Twitter if you’d like to add to the volunteer efforts.

You can follow me on Twitter @caseorganic. I’ll be on the Marketing and Sponsor Teams.

Thanks for reading Hazelnut Tech Talk! We’re proud to bring you event coverage from a mix of creative and tech worlds.

Volume Four of Portland’s Pecha Kucha Series was held last Tuesday, August 12th, 2008.

This particular session was located on NW 8th and Couch Street in artists place that was currently under construction. There was a random amalgamation of wooden benches on the floor facing a large presentation screen. The event was free, and so was free wine and beer. Not bad for a Tuesday night of entertainment!

At 6:30Pm the room was already filled to capacity. There is a large oriental carpet in front of the large projection screen, and the audience overflow is sitting on it.

What is Pecha Kucha?

Pecha Kucha is a Japanese word for the sound of conversation, or chit chat.
It is a presentation technique in which the presenter shows 20 images for 20 seconds each.
In this way, an audience can absorb a large amount of information very quickly, because interest is kept up by the rapid change of images and speaker engagement. It’s a way to remove the annoyance that a standard Powerpoint presentations often bring to standard meeting experiences.

Pecha Kucha Presentation Summaries

Andrew Brahe

Confluence Project

Brahe received his B.S. in Architecture from Portland State University, and he has a passion for ethical design and strives for a better way to build.

His presentation started with an audience participation exercise. He had the right side of the room begin to snap their fingers, and got the middle of the room to begin rubbing their hands together. He made the left side of the room made slap their thighs. Then he urged everyone to do their part faster and louder, until the place was filled with a great amount of percussive noise.

Then he made everyone stop.

There was dead silence and darkness; then the first slide showed up on the monitor.

The presentation involved architecture. One of the best slides demonstrated a beautifully formed pedestrian bridge that had been built over a freeway near Ft. Vancouver. He said that this bridge would be opened to the public soon.

The image of the land bridge spanning over the highway was intense. It looked as if green grass had grown all over the highway in an organic arch, partially eroding away the concrete. In reality, the bridge was allowing animals and humans a way to cross over previously impervious territory.

There were a number of other architectural projects shown, including a tall bird observation tower in the middle of the forest with a long ramp all the way to the top. Brahe is also employed as a project manager with Maya Lin (the architect behind the Vietnam memorial in Washington D.C.) on a multi-sited art and architectural installation.

Diane Jacobs and Karen Maurer

Visual Artists

This presentation detailed a future interactive installation at the Disjecta art space in North Portland. The show encourages viewers to “See, feel, open, and act”, and “Find words that begin to transform the present”.

“We abolished slavery, except as a punishment for crime”, the presenter said.

The pieces were about bridging the gaps in multicultural understanding in Portland. One of the most poignant lines: “Don’t let anyone forfeit untapped potential”.

The art show opens Saturday, the 23rd of August from 6-9 pm at the Disjecta. 8371 N Interstate Portland Oregon 97217.
Gallery Hours are Fri-Sun Aug 24-Oct 25 / 12-6 pm, and the Artists Talk is Wednesday, October 1st at 7 pm.

Bill Dieter

Industrial Designer, TERRAZIGN, Inc.

Bill Dieter started Terrazign, Inc., a Portland-based industrial design firm in 1994. The firm works primarily with fabrics and hard woods. His interest is in “integrating the worlds of hard and soft”.

Zippable Plywood Trade Show Booths

One of the first slides demonstrated a trade show booth for a snowboarding company. He was able to integrate zippers into the polished plywood panels to allow the tradeshow display to be zipped together into a study shape and unzipped
into an easily transportable shape once the trade show ended.

“This is the only time I’ve ever gotten splinters from sewing”, he added with a smile.

All Weather Segway Enclosures

He showed off other industrial objects from his firm, including an all-weather enclosure for Segways that made the little personal vehicles look even more ridiculous——>in a good way. Here’s a link to an article (and photos) of the invention on Engadget called Meep Meep.

Backpacks and Military Projects

The next series of slides ranged from inflatable car seats for toddlers (saving time, space, and weight), and Compression backpacks, which do pretty much the same thing while looking awesome at the same time.

He outlined some of the military projects the firm has worked on as well, including a backpack with a hydration frame that made water the structure of the pack.

“This solved the largest issue of military life, which is hydration”. Placing hydration at the center of the bag allowed the soldier the capability to modify what they needed, because the backpack was also modular.

Sparq Training Equipment

Terrazign created a series of collapsible hurdles for Sparq, a training division of Nike. They’re lightweight and foldable, and can withstand and structure serious training.

They also developed weight vests, which were made from monofilament fiber mesh that allows for air flow.

Vertical Treadmills for NASA

Perhaps the most interesting part of Dieter’s presentation involved images of NASA members training for space missions on vertical treadmills. The treadmills were developed by Terrazign to create artificial gravity and the ability to retain bone density while in space. The vertical treadmill is effective because of its capability to simulate gravity equal to body weight.

A group of guys that were playing a series of Mexican folk songs on guitars strode by the event space while we watched a man running on a vertical treadmill on the screen. It was a strange juxtaposition of elements that made the audience consider really what they were looking at.

You can see images of the Vertical Treadmill at the NASA Website.

Severin Villiger

Designer, Teacher

Severin began by telling us that he was going to do a presentation about Italian Airplanes. He was wearing a leather coat, airplane goggles, and a big black biker helmet.

Apparently, he was a Vespa enthusiast. He showed pictures of pinup women riding the bikes, and even had a whole series of them inside the presentation space. The entire presentation was developed with a zany Swiss accent, which made his ability to make the crowd laugh even greater.

Vespa Mania

“Who thinks a Vespa is a toy?” he smiled, “I don’t”.

He showed an image of his group of Vespa riders doing all sorts of interesting activities, and then one of his personal collection of Vespa bikes.

“The best thing about a Vespa scooter?” he stated, “You have four…or ten”.

Want to join the fun? Check out the Portland Vespa Group for more adventures.

Intermission

Matthew Packwood

Radio Producer

“I’m going to do a presentation on Contemporary Classical Music. It’s kind of an oxymoron. Contemporary and classical shouldn’t go together, but they really do”.

“I figured that it is rather difficult to talk about music, so I brought four pieces to share with you, all of which have something to do with Portland”.

He then began to play each piece. Each song had four slides associated with it - a title slide, a picture of what the often complex music looked like, an image of the composer, and an image of what the original cover of the pieces looked like.

These four elements caused a greater understanding of each piece than if simply the music had been played alone. The images of the composers were probably the most compelling of all of the images.

Piece One

Two Celebratory Fanfares (1995)
Composer: David Dzubay (b. 1964)
Performers: John Rommel, trumpet, Edmund Cord, trumpet, Thomas Brown, trumpet, Richard Sandals, trumpet, Amy Schendel, trumpet, Robert White, trumpet, David Dzubay, conductor.

Piece Two

Incidental Music to Corneille’s Cinna (1955-1957) whose cover looked like an old book.
Composer: Lou Harrison (1917-2003)
Performer: Linda Burman-Hall, tack piano.

Piece Three

theater of mineral NADEs [excerpt] (1998)
Composer: Eyvind Kang b. 1971.
Performers: Eyvind Kang

Here, Packwood showed an image of one of Kang’s conceptual sketches. It was as intense as the image of the composer. Extremely detailed and poignant. It told the story of the composer’s mind almost as well as the music.

Piece Four

Open up your Ears. Composer: Bryan Johanson.
Performer: David Starobin, Guitar.

This was an overwhelmingly beautiful piece, and it was a classical piece inspired by a line in the Jimi Hendrix song ‘Can You See Me?’.

Packwood’s presentation was excellent because he chose to let the music speak for him.

If you want to learn more, please check out Packwood’s site Art of the States.

Greg Barton

Designer, Hurricane Katrina Revisited

Greg received architectural training from Tulane University, RISD, and , most recently, the Bartlett in London. He has created exhibits and installations shown in venues from Tyron Creek to AIA Portland Gallery to the recent “PDXplore: Designing Portland” exhibit at PNCA. Before moving to England, Greg worked for Hoist Architecture.

Barton was attending Tulane University in New Orleans until Hurricane Katrina displaced his life. The event that caused 81 billion dollars in damages is still affecting the lives of many residents.

He reminded the audience that the hurricane has not finished its toll on the residents of New Orleans. There are 150,000 families still living in FEMA trailers, with an average of three per trailer. Many refugees live in FEMA villages, or “FEMA-villes”.

A far cry from the luxurious representations of trailers from the 1950’s in advertising, there are many health hazards present in trailer life. For instance, Formaldehyde exists in dangerous levels, and there have already been many C02 related deaths.

He then showed how pragmatic restraints began to reshape the public sphere. Some families had placed white picket fences or stone lions in front of their temporary/permament trailers in an attempt to trick their minds into feeling like they had an actual place to live.

Meghan Sinnot and Carl Larson

Advocates, SHIFT - Portland Biking Initiative

Meghan Sinnot came to Portland from Alaska and attended Lewis & Clark college to study Anthropology. Since it was way up on a hill, it was not easy for her to explore the surrounding Portland area without taking a long trek downtown on the college-supplied bus.

Then, Meghan discovered biking. Now she is an part of SHIFT, the Portland bicycle advocacy group.

She began the presentation by taking out a bike and pedaling on it while telling the room about her history.

“Who rode a bike here today?” she asked us. Many hands went up, including mine.

“What we do here at SHIFT is basically an ad-hocracy,” she stated, “but we do have a stash of cash in someone’s basement that they let us get at sometimes”.

She talked about the group’s attempts at serving breakfast to bike commuters on the bridges in the morning. And she talked about Critical Mass, Zoo Bombing, and Pedapalooza—a few of the great Portland bike events that serve the educate and create a nice ground for future bike advocacy.

“In Guadalajara,” she said, “there is one vehicle for every three citizens”.

You can find out more about Portland Bike Culture at shifttobikes.org.

TJ Norris and Chas Bowie

Artists

One of the presenters was masked, and the other unmasked. They talked about the modern condition, asking questions such as, “does the mask control the wearer?” (or does clothing or career control the subject?), and snapshot culture. Click Click Click Click Click Click. Tick tock, Tick tock.

I would write more, but I can’t really describe what they said in the way they did. I was very impressed though, so I am including some links to their work here.

Resources

Read more about TJ Norris, and his show at the New American Art Union. There’s also an article history for Chas Bowie at the Portland Mercury.

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Future Pecha Kucha Portland Events

I highly recommend attending any Pecha Kucha event. If you’d like to learn more about upcoming sessions in Portland or elsewhere, and possibly sign up to present, visit http://www.pechakuchaportland.org/.

For more information regarding ciyscope and upcoming events, please visit www.projectcityscope.org.

————-

Event Sponsors

W.PA - Works Partnership Architecture, LLC
Architecture Foundation of Oregon
FordGraphics
A to Z Wine Works (Delicious).
Quixote Investments (add this link).
Rogue Brewery
Art Institute of Portland

A Colaboratory Visit

Today, Bram Pitoyo and I visited CoatesKokes to see what the Portland Colaboratory members were up to. The two Colaboratory teams were hard at work on their final PR and Marketing pitch for Sameunderneath. We watched them interview some CoatesKokes employees about what the Sameunderneath brand stood for. After about an hour of this, James Rice made a visit and let the team in on some strategic presentation advice.

James’ advice came at the right time — both teams have only seven days left before their final presentation to Sameunderneath. With only a week left in the program, he aimed to give them strategic advice on creating engaging and successful Marketing/PR plans.

James Rice is the Digital Brand Strategy Director at Ascentium, an agency specializing in interactive media. He has an intense track record. During his 15 years of agency experience, he’s only lost 5 clients. Compare this to baseball, golf, or the Olympics.

———————————————————–

James Rice Begins

James Rice: One of the things that most people forget, especially at your age, is that the concept of a team is very important. Never lose sight of that.

Collaborate

photo credit: Capra Royale

One thing we pride ourselves on is that everyone feels like they can work together to execute to that client’s expectations.

For instance (he pointed to Colab member Christine Vo, who was sitting to his left) if Christine and I were presenting to a client, a sort of conversation could go on between the two of us. It wouldn’t be like divisional, like assigning one person slides 3 and 5, or dividing up the work.

If you have the appropriate discussions in front of customers, that will speak volumes for people wanting to hire you.

———————————————————–

On the Errors of Big Agencies

There are some errors that most BDA (Big Dumb Agencies) make in presenting to potential clients. One of them is that they are used to pitching the team. CoatesKokes doesn’t do this.

It’s not about the people, or the history of whatever. Introduce your like this: “This is Joe, and he’s the account planner, and Sarah is the copywriter”. That way, the client sees what the agency is going to do, not what its people did in the past.

In case the agencies are listening, the idea of a BDA is not mine. George Parker coined the term on his blog AdScam.
He lived in Boise Idaho, and is a kind of blogger pundit. I highly suggest reading his work, as well as Marktd.com.

That all said — act as a team.

———————————————————–

Clients, Challenging Brands, and Organization

photo credit: gcoldironjr2003

1. Clients want to hire people who are enthusiastic about the business — who have taken the time to learn — who work together to challenge each other. At the same time, never be afraid to challenge the brand’s assumptions.

2. Be very organized in your thoughts — you have to be able to tell the story. Always pretend there’s a director over your shoulder, or that you’re presenting to your own camera.

Those are the two big tenants of presenting well.

———————————————————–

Passion, Slides, and Owning the Room

photo credit: jurvetson
Clients want to see that you’re passionate about the presentation.

But don’t put everything on the slides. If I see slides with more bullets on them, I’ll probably scream.

OWN the room when you step in. What’s on the glass or projected, will fill the gap.

What is most important is that you’re standing there with your team, and you’re passionate about what you say.

———————————————————–

Words Inspire Images

photo credit: Georgieporge

I was in my car the other day, and Posion’s Every Rose has its Thorn came on the radio. I listened for a moment and then switched over to CD. That Niel Young’s Cowgirl on the Sand. That was much better for some reason.

What made it better? It’s the same when it comes to presentations.

What we want to do in presentations is to get someone to think uniquely, or to present something that shows we’re unique. The phrase “Cowgirl on the Sand” shows something to our mind. It really conjures up an image. It is also unique, while the phrase “Every Rose has its Thorn” is overgrown; cliche.

Always try to come up with polarizing and intriguing things, and be very vocal; personable.

(At this point, James Rice began to wave his hands around a bunch).

Also use a bunch of hand motions.

(He pointed to the whiteboard behind him).

———————————————————–

This whiteboard is your best friend.

photo credit: Ben30

Once we went on a pitch and won HP as a client against a big competitor. We presented without laptops and Powerpoints and just brought in a whiteboard. That way, we could actually involve the clients in our presentation. They could watch it develop instead of sit there on the screen — this unmodified, ungrowing series of static images.

That’s one of the things I’d like to see in every presentation room. A whiteboard on which you could project a presentation on the lower part of it.

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Owning the Room During Electronic Malfunction

photo credit: Qfamily

Sometimes you come in, and there’s stuff that sometimes doesn’t work. White boards solve that. When possible, always have a backup. You shouldn’t need a Powerpoint to pitch an idea. It should be there in your head, and the head of your team.

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The COLAB Sameunderneath Presentation

James Rice: Lets talk about the Colaboratory presentation to Sameunderneath. How much time do you have?

Colab Member: 30 minutes for the pitch, and 15 for questions and answers.

Another Colab Member: No, it was just 30 minutes.

At this point, the team realized that there was a discrepancy of time-knowledge amongst them.

James Rice:
This brings up a good point. There should be that one point person who is in change of the entire thing. There always should be a pitch leader who is collecting all of the ideas. Everyone will take care of parts and pieces, but there needs to be part of a collector.

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On the Presentation of Self

photo credit: Steve & Jemma Copley

Never spend time on welcomes. I’m probably the only team that doesn’t do biographies. With Linkedin, Facebook, ect. out there, and there’s a good chance they know it is you.

As soon as you state, “I did this”, your design work becomes about your past.
If I could bestow any philosophy — it’s all about what you did — it’s about what you’re doing.

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On Thanking the Client

photo credit: carakatze

Don’t thank them like, “we’re happy to be here”

I’ve seen it done where people are so soft, like “I really appreciate the time”

Clients want actionable people that are ready to hit the ground, who are ready to kick some ass.

Say: “On the left there’s Chris Stein.

If you introduce her, it begins to be like a team.

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The Whiteboard

photo credit: mlinksva

On the screen, you can’t do the kinds of things you can do on the white board.

(He goes to the board behind him)

I just did this in a pitch the other day. I called it this area on the board, and made it the impact zone.

Instead of having an agenda — there are other certain things you can do, like you can take little sticky things and put down the thoughts on each other, and then start to arrange them into logical clusters.

—-
So then there’s these points of impact, and you can put them on the very first slide. For instance it can say the six things we’re gonig to do for you.
For samenunderneath you’re impact zone is going to be brand, exposure, orginality…ect.

What else do you want to do?

Do you want to create a new customer? Attract a new customer?

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Innovate in the Marketplace

photo credit: Lauras512

If you just put one or two words here and tell a story around them.

If I were pitching for Sameunderneath I’d probably be like “we’re here today because you’ve had a large impact to a very unique set of customers in what you’ve done for the last nine years…” We’ve looked at what kind of impact you’ve had in the marketplace.

If we were look at your brand expansion and how we can bring about greater exposure through your “market expansion plan” (adding sometimes its fun to put in phrases htat sound big)
today we’rll talk about how you can re-imagine your plan.

Lets look at brand experience, social retail. It is these thigns that will increase your exposure in the lines of your market plan.

Sameunderneath will take on this exposure and expand on it.

When I talk about a markting plan I have certain fears.

ROI would be on there.
(But I hate the word ROI — I’d prefer rather to use measurement…or culpability).

I’d have a statement and the impact points of ‘experience, authority, understanding.’

When I talk about experience a story is already starting to unfold.

Powerpoint presentations makes us be explicit.

I try to rip those bullets out and say them, not show them.

A slide can say “new ideas have the power to break boundaries set by others’ assumptions.”

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Branding a Presentation

photo credit: PinkMoose

You can also turn the presentation…not to your brand but to their brand.

Build the presentation like you work for them and put their brand on the bottom of the slides.

We do a lot of quite a few pitches that we do at Ascentium, and the strategy used depends on the type of pitch. If it is a type of social media strategy, then that comes on our deck (our brand and feel).

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Building from Scratch

photo credit: Richard Jones

We put all our presentation material on the network drive and it’s a mess.

Even though the presentation material is there, every time I build it from scratch.

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Finding Inspiration

photo credit: alicepopkorn

I have a delicious tag called inspiration…or “fucking rad”.

They’re where I go when I need inspiration.

Another thing I go to is Flickr.

If I’m stuck while making a presentation, I get what I want to say, and then create those keywords. And I build a slide desk with just thoe images.

And I begin to fill in those gaps “what do I want to say”.

Sometimes I put those ideas on notecards.

Question: What advice would you give to someone not as comfortable with presentng to a group?

James Rice: There are some amazing creatives that don’t want to pitch. They want to contribute to ideas.

I don’t pracice creating or programming anymore.

In the big picture, I’d probably, over time, find out where I’m there on it.
I have to ask the question of whether I want to pitch, or do I want to contribute a lot of really great ideas that are on the pitch?

In the case of Friday…get over it!

You’re gonna have great ideas…

You’re too young to be nervous.

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Images

photo credit: gutter

If your image is about expansion, find images of storefronts on Flickr that exist in other locations. Map the Sameunderneath logo onto them and see what happens. How does Sameunderneath fit in other ecosystems?

How could Sameunderneath fit into other cultures and other audiences.

As we looked at your plan of expansion…then do a map.

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The Awesomeness of Circles

photo credit: kyz

People love circles by the way

And if you draw circles and shit…

(He shows the group a slide filled with various objects).

Then clients will love it. They have the capability to show growth and change.

If you can draw what you’re trying to say people are going to love it. You’ll be so successful.

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Macrovisualizing

photo credit: audreyjm529

(Points to the board — where many ideas are listed).Man…this could be a slide of 26 bullets.

James RiceDon’t increase the number of slides to decrease the nubmer of bullets.

What I’d do is macrovisualize what I’m trying to visualize.

(Points to the jars of M&M’s on the table… (see, M&M’s are not triangular or square. They’re circular).

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A Sample Introduction

photo credit: eyeliam

James Rice began by drawing a vertical line on down the white board. One one side of it, he drew Sameunderneath.

James Rice: Here’s Sameunderneath .. it’s made a great impact on 18-24 year olds.

Then James started circling the logo, adding concentric rings around it that were larger and larger as they progressed. He led them to cross over to the right side of the vertical line.

James Rice: And here’s where we need to take it. This is why circles are powerful — they show the progression of time.

Where we need to take it is the 30-40 year olds…and increase the core audience. Then, as time progresses, the 30-40 year olds need to be come the main audience.

Try to draw you what you’re going to say.

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Learning from Failure

photo credit: zentolos

Instead of saying here’s what succeeded, I’d like to tell you about something that failed.

It’s fun to give you advice based on a thing that didn’t work .. because it is easier to see know what went wrong.

I’ll tell you what went wrong this time.

We hadn’t met the client before, and we were up, literally, for 61 hours.
Thus, we had no context, and with only three days to prepare, it was pretty much impossible.

We should’ve been more prepared for it; I should’ve told them no.

But we all realized we liked the three day thing.
Because when you have three weeks, you smash all of your ideas against the wall. You force yourself over them too much, until they become less of what they were before.

Like my writing professor in college said — write it. And then you’rll rewrite it and rewrite it and rewrite it. But just write it.

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On Taking Breaks

photo credit: dennis and aimee jonez

Don’t stay continuously working on something. You need to give your brain a break.

More importantly, focus it completely for a while, and then step back.

(He examined the presentation on his laptop).

I also used the colors and blue…maybe that was the problem.
I also didn’t use rounded corners — against my best intentions.

I’ll give you a secret — brand voice is what happens when you come in with
Your goal of the presentation is to distill it down into memorabale, topical, organized pitches.

You should have over 15 slides, ideally. And talk to your slides — they’re meant to work for you. They’re also touchpoints.

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On Pitching

photo credit: akeg

“When will you be pitching?” He asked the Colab Members. “Will you be practicing?”

It was stated that team Lattice would be practicing at Studio Bard on Wednesday.

James Rice: Does everyone have soem Sameundernath clothing?

I might do that if I were pichng htem as a client. It’s more gimmicky — but it shows that you’re all invested in the brand.

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Ten Things You Can Really Remember

photo credit: seanmcgrath

Look over your documents and come up with 10 great things that you really remember.

Make sure those ten things are what is remembered when you walk out of that room.

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Create a Visual Analysis

photo credit: playerx

Come up with your own type of visual analysis.

Everything dyou do should be expressed visually.

(James went again to the whiteboard and drew circles).

James Rice: Here’s our biggest MINDSHARE competitor.

Here are some very unique ways for you to expand your customers…and increase their mindshare.

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The Impact Zone

photo credit: Ana Filipa Machado

Identify the expertise in the creative ideas… identify zones within your plan where you now have it down cold.

Know it more than what it takes to get into that plan. Consider:

• Brand
• Exposure
• Originality
• Innovation
• Expansion
• ROI

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Conclusions

It was great to hear what James Rice had to say about the creative industry. As an Anthropologist, it was an interesting injection into a world of competing teams, creative ideas, and intense work methods. I look forward to seeing the future ideas that come out of the mind of James Rice and the Colaboratory members.

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Resources

photo credit: markhillary

Check out the blog of James Rice
And you can follow his Delicious Links.
Or you can follow James Rice on Twitter.

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