Today I was excited to speak at BoCo, a great new conference developed by the Boulder Tech Community, especially Andrew Hyde. Rick Turoczy was there, among other awesome Portlanders, San Fransiscans, and Boulderites. It  was a sunny day and there were beautiful mountains all around. The morning sessions dealt with food and music and were very wonderful to listen to.

I spoke about Cyborg Anthropology, which is the study of human computer interactions and how technology affects the way in which we communicate with one another.

We Are All Cyborgs

When you read this, you are acting as a low-tech cyborg, because you are using a computer to view text that I have written. My writing is stored here in my website, part of my actor network of external technological devices that, when taken together, comprise my technosocial self. As cavemen, we began skipping evolution by crafting spears instead of growing teeth. We began making hammers as extensions of our fists.

My social self is part technology and part human. My technological self does a lot of networking for me through my social networking profiles and my Google search results. So do yours (if you have them). My technosocial avatar of a self networks for me when I’m not there.

Distributed Social Selves

Each piece of my distributed social identity leaves a geological trail of past self that my present self can interact with. These all comprise my future self, which your future self or selves will most undoubtedly interact with. The online optimization of self, when coupled with the analog optimization of self (i.e. real-life networking, person to person) is the creation of a stable identity that is uniformly distributed and presented all over the web.

Technology Resembles Magic

Technology is almost magical. Like the scrying pool of the past (or of fantasy novels), the iPhone or computer monitor allows us to view anything anywhere in the world through YouTube and Twitter, News sites and Facebook. We can summon up an image with a simple spell (a simple text entry into Google search or Twitter search) and we can extend our speech and ears across very large distances in seconds with the mere touch of a button.

Technology Gives Us Superpowers

Technology, when used well, gives us amazing superpowers. We are like gods, until we forget to charge our batteries. We are like gods, until we forget to upgrade our devices to the most recent operating system or device number. Our external prosthetic devices turn against us when they get old. Our old clothes go out of style. Our brick phones make us get laughed at in the streets.

From Physical Transportation to Mental Transportation

In the same way that cars transport our physical bodies, computers and cell phones transport our spiritual bodies. Don’t like the word spiritual? Use the word mind instead. We’re increasingly entering into a world of mental machines - mental transportation devices. These devices transmit our thoughts invisibly to others. They are taking up smaller amounts of space, until vehicles, who require increasingly large highways.

Mental Traffic Jams

We have traffic jams, too. Mental traffic jams. Jams on Twitter. Twitter fails. Rush hour around important events and deaths and wars and crises. We can now have multiple views of the same event.

Telephonic Schizophrenia

When telephone technology first came out, people felt it was crazy. The idea of going into a room and speaking into a machine sounded schizophrenic.

More

There is more: enough to fill up a hour and a half speech, but I’ll leave that to you to see the next time I speak. Until then, you can follow me on Twitter @caseorganic, or you can check out BoCo.

For the second year in a row, I live Tweeted and Visualized the Internet Strategy Forum Summit at the Governor Hotel in Portland, OR.

My goal was to track Twitter volume, speaker quotes, and general buzz around the event of every attending Twitterer in the audience. I had to formalize the data and take samples during many parts of the day to get a solid visual.

Instead of digging through pages of Twitter data with the search term #ISF09, the method here allows the audience as well as speakers to see how their speech ranked in comparison others at the conference. This way, one can see exactly the topics that hit the audience the hardest.

I used a Java Applet called StreamGraphs to visually track the Internet Strategy Forum Summit. The app was built by Jeff Clark. You can follow him @JeffClark on Twitter.

Standardizing the Data

StreamGraphs has some limitations. It only shows the last 1,000 tweets and thus it must be queried in real-time, during an event, to get usable results. The first thing to do was to standardize the hashtag. Some Twitter users were Tweeting with @summit, #isfsummit09, or #isf09. For the best data to be presented, users had to Tweet using one hashtag. I did a Twitter search for everyone following @summit OR #isfsummit09 OR #isf09 OR the Governor Hotel and began following them. Then I @’d them, welcoming them to the Internet Strategy Forum Summit and added an #isf09 hashtag to the end of each Tweet. I watched for people questioning as to which hashtag to use and informed them that #isf09 was shorter and better.

By 10:47, I had regular data and was able to begin tracking the Internet Strategy Forum Summit. Katherine Durham’s Tweets were not able to be recorded into the graph, but Shelia Tolle and the speakers after her were picked up. This was due to a limitation of the StreamGraph Java Applet (StreamGraph only shows the last 1,000 Tweets). So alas, we missed Durham’s excellent words: “Flat is the new up“.

And the second sample was taken from 10:08 to 2:37. The second sample did a better job at gathering the overall sentiment and buzz of the conference. It is evident from the image that Jeremiah Owyang was the speaker that captured the audience’s attention the most.

What Was Shown:

The interesting part about visualizing data in this way is that it shows that there is an inherent difference between what a speaker says and what they audience values. The conversations bursts worked just like sine waves as audience began to engage with the material of each new speaker. As memorable quotes were released into the audience, a lot of tweeting and retweeting coverage occured, melding some of the terms into like-groups. The graph shows that people tweeted about the speaker during the middle of the speech as opposed to at the beginning or end of the speech.

The First Burst: Shelia Tolle

Vice President of Marketing, Intuit Small Business Group. TOPIC: Combining eCommerce and Community: It’s a New Normal…and, There’s
No Going Back

The three words most associated with Shelia’s speech were online, Twitter, and Social.

BenZee: Fastest growing group on Twitter and facebook is people over 40.

CommunityMGR: Fastest growing group on Social Networks (ie: Facebook) are over the age of 45! Social Equillibrium from young to older. #ISF09

CommunityMGR: Channels like Twitter allow companies to help customers WHERE THEY ARE. Personalize with indiv photos, NOT logos as avatars. #Intuit #ISF09

TMMPDX: Intuit helping customers where they are - Twitter. @intuit draws the ire from professional haters online - Sheila Tolle. #isf09 #isfsummit09

cyndibrigham: Help customers where they are. This is the work I focus on through online syndication. Go to where the people shop and research #isf09

tmmBosley: turn bullhorn around, be part of the community, live your higher purpose, create amazing, embrace chaos! #isf09 Sheila Tolle

The Second Burst: Lisa Welchman

Here we can see the major takeaways from @lwelchman’s speech on change.

Top tweets: “orgs need to handle change internally. All communications need to change, and people don’t want to grasp impact, says @tom_bennett and @tmmBosley.

@smdempsey: @CommunityMGR Game has changed, but the internet was just the impetus. Time to rethink the model; biz as usual is not sustainable.

@blocheads: Effecting change is hard. I’ve asked clients to agree to a “We promise to do whatever you say clause, but no takers yet.
@tmmBosley: What to do? Systematic change: Figure out guiding principles in your organization (like Intel has done right @bryanrhoads?

Key Point: Chief Content Officer

At 11:11, @lwelchman brought up the idea of the Chief Content Officer, or the Chief Web Officer.

rahelab: Time has come for a Chief Content Office, Chief Web Officer, ect as these areas have become critical to web ops.
close2open: “Why can’t there be a Chief Content officer?
tmmSabrina: Lisa from @welchman Start a management REVOLUTION! Chief Content Officer, Chief Web Officer, ect. Amen Sister!

But I was told later that it was not about hiring a Chief Content Officer, but about becoming one.

Retweets of this comment appeared again at 11:49.

10:40: We all have a ‘wierd background’ - I’m a philosophy major w/Phorics minor and did did vocal opera. what does that make me? a Web person.

Caseorganic: RT @jeffreybunch: @lwelchman inspiring the oppressed web masses at #isf09!

imeldak: The CIO should be responsible for driving content, web and technology revolutions in the C Suite

@lwelchman was an excellent speaker.

The Third Burst: Jeremiah Owyang

The audience took away major points from Jeremiah Owyang’s speech, including ideas related to the web, context, users, eras and years, pages, and community. The social theme resonated most with the audience, as well as being a major theme of the conference.

The idea of eras was a new and interesting take on the standard ideas of business the and social web. One of the main takeaways concerned the fact that a company could actually have a 5 year media plan instead of a year to year thing. He outlined the social eras to come so that businesses might plan instead of being left behind.

Era

CommunityMGR: 5 eras of social web: Relationships, Functionality, Colonization, Context & Commerce.

Web

Webtom_bennett: Allow users to surf the web within your experience (put your wrapper on it).

msdouglass: Social web colonization is coming to your business. Will you be France? Belgium? Ivory Coast? USA? Offline lessons abound.

Context

jdenizac: People will surf in social contexts, even if your site is not social. eg, digg bar.

tom_bennett: Social Context - contextualized experience based on universal IDs is coming.

Page

agray: Registration pages are going away - the way you collect leads online with change.
@thisKat: @agray More details! Live Tweet this! So many marketers are slaves to the registration page.
NathanJWagner: Registration pages will change…lead gen and CRM reporting will change…SM sites will get more traffic than corp sites.
Caseorganic: Registration Pages Going Away. May be able to measure by # of fans, engagement you have instead of signups.

Community

Tom_bennett: Agencies will appear that represent communities, not brands.
tom_bennett: Functionality - shatter your corporate website and let it spread within the community.
CommunityMGR: Social Networks will become next generation CRM Systems. Ad agencies may flip to representing the Community.

User

caseorganic: Social networks becoming operating systems - can put apps on top like Scrabulous and interact with users where they are.
Rahelab: Social functionality: more like operating systems. Apps on top of platforms-Facebook, LinkedIn apps. “Go where users are.” Not mature yet.
BenZee: On the web: technologies evolve, users adopt then companies adapt.

Johan’s speech about Intel Corp’s Keynote spurred a lot of Tweets about Intel, and thus the Intel name is associated with it. Most of the Tweeting was done towards the first of part of Johan’s speech, as well as the discusion of a very nice Intel ad about the co-founder of the USB. Towards the end of the speech, and the subsequent panel, the electronics in the room ran out of batteries, making it impossible to cover the event via Twitter. I was told that iPhones and Blackberries were also running out of power. Although some battery life may have been restored during lunch, the life quickly ran out. I saw many audience members turn towards pen and paper to take notes for the rest of the conference.

Conclusion:

There are many graphs like this available online. Most are made by students at colleges, and a lot have to do with graphically displaying content volumes. I found this analytics visualizer to be exceptionally powerful because of its ability to track word volume over time.

The applications for this type of visual presentation of information are vast. During the ISF after party, I determined that these graphs would be an invaluable tool for examining PR statistics over time. If I sat down and pulled apart the code with someone, it would be fun to develop this graphing system into an extremely granular tool for online reputation management.

Data Dimensions:

My research depends on attending conferences because my current focus is on visualizing data with 4 main dimensions.

1. Time
2. Volume
3. Keyword
4. Event/Person

In this way, data becomes more like an audio file, and even closely resembles it. It is a friendlier way of viewing trends, and is more accurate (because of the added dimension of volume) than

Tool Limitations:

Currently, the tool I am using is Java based. It does not yet allow the user to set periods of time, and does not have the server capabilities to store server data. It is a brilliant data analytics tool, and if it were to allow a greater amount of granularity (in terms of keywords), as well as time range, it would prove to be an invaluable tool for tracking Public Relations. Currently, it is possible to do this, it just takes a longer amount of time to do so.

I approached Jeff Clark, the tool’s developer, about collaborating with him to create a more robust version that would incorporate a larger time frame, clickable data formats (I have a paper prototype of all of this), and a zoom feature. He declined, so the tool will stay where it is. If he releases a new version, I will be the first to use it.

There are so many great potentialities with a tool like this, because being able to visualize data over time with an extra dimension of volume is really exciting. Please let me know if you’d like to work on an open source version of it with me.

Now What?

Systems are optimal when the amount of time and space it takes to get pieces of relevant data from one person to another continues to decrease. Those designs/processes that exemplify this paradigm will be successful in the future economy. Systems like these that track the most important data points will be an important part of your complete data breakfast.

About:

Amber Case is a cyborg anthropologist, internet marketer, and speaker from Portland, Oregon. You can contact her at caseorganic at gmail.com, or on Twitter at @caseorganic.

Many thanks to Steve Gehlen for running the Internet Strategy Forum Summit and inviting me back to the conference to visualize the data streams.

On July 8th, the Computer-Human Interaction Forum of Oregon (CHIFOO) hosted Cathy Marshall of Microsoft Research at Jive Software (CHIFOO’s new location). Marshall’s presentation, titled Reading and Collaboration in a Digital Age: or How I learned to Stop Worrying and Love the Screen, was a mental tour de force that reexamined assumptions of how we read, annotate, and look at text.

Approximately 60 people were in attendance, and the audience and speaker discussion was lively and relevant. There was never a dull moment or boring segment. I sat there furiously trying to capture every piece, as you will see evidenced below.

A Short History of eBooks

Marshall: I know lots of you are thinking, “what does reading have to do with collaboration?”.

eBooks have really been around for a long time, since around the 1980’s. The first generation was really about hypermedia and multimedia. Kind of the excitement of having these things on the screen, to be able to do things that you couldn’t do before. Peruses was a site about ancient Greece — the reason people loved it was that you were able to look up words in Greek and have them available immediately.

Generation 2 had P-books, or portable books. This turned out to be a bad name. There were multiple jokes about it. There was even a Zippy comic that made fun of it.

The comic shows Zippy and his friend flying through the city on the back of a book. Zippy’s friend says, “I head that the E-book trend never really took off, sales of the things are tanking.” and zippy says, E-books will never replace P-Book!”.

There’s some more text discussing the comparative values of books over electronic media, and the cartoon ends with Zippy saying, “E-books are spineless”.

Marshall: I think there’s a real sort of cultural anxiety about the end of books, and the death of text. And there was also skepticism about reading on computers, Like Sven Birkerts, Richard Harper, who wrote about how paperless offices didn’t work. There were also people in library science who said that these things wouldn’t work out well eighteen.

Marshall brings out a slide of an old cell phone displaying a partial sentence from Moby Dick on its tiny, pixilated screen.

Marshall: For many people, their worst fear was of having to read something on a cell phone while being trapped in the airport.

But there is no reason to laugh about this anymore because people in Japan are actually reading and writing novels on cell phones.

In Family Circus…by the way….does anyone think Family Circus is funny? I think they must have some hidden message or something , and that’s why people keep publishing them.

Audience: I have some friends who carefully cut out Family Circus every day…and then replace the captions with something else. Then they’re funny.

A Family Circus comic shows up on the screen. The kid is talking to his mother. “I’m never going to start reading eBooks,” he says, “it’s too hard to curl up with a monitor”.

And one last point was from Clifford Lynch in the battle to define the future of the book in the digital world. He said, “Try to think of eBooks as personal libraries instead of books” First Monday, 2001. “>First Monday 2001.

Generation 3 - 2006-2008

By the time Generation 3 happened, the generations were getting closer and closer together (as they say in future shock).

In this generation, we asked ourselves, will eBooks somehow renew the social side of reading?

Why was it so hard to see what’s coming?

Reason 1: Changes aren’t always in technology.

There was a very famous article written by Vannevar Bush about a system he called a Memex (portmanteau of “memory extender”). It’s heralded as the introduction to the hyperlink, that you could go from one place to another and record that hyperlink.

“The advanced arithmetic machines of the future…will have enormous appetites. One of them will take instructions form a whole roomful of girls armed with simple keyboard punches and will deliver sheets of complicated results every few minutes”. - Vannevar Bush in As We May Think, 1945.

I took typing class too, on those big clunky computers. And there were no boys in the class. You weren’t a boy in my class unless you were in drag.

An audience member nods.  “Were you in drag?” Marshall asks.

“Depends,” he responds, “what year was that again?”

Why is it hard to answer this question?

Answer: Because it is often difficult to see the whole cost/benefit analysis side of the picture, like this panel I cut out from the back of a box of Shredded Wheat that says,

“Dear NABISCO Shredded Wheat Users”.

Reason 3: Reading is Invisible

“Nothing is more commonplace than the reading experience, and yet nothing is more unknown. Reading is such a matter so common that at first glance, it seems there is nothing to say about it. ”
Tzvetan Todorov, quoted by Nicholas Howe in The Ethnography of Reading.

Marshall: I’m kind of a feral Ethnographer. Sarah has worked with me and knows that I like to have principles.

I was sitting there on the airplane and I was sitting there watching this man read his magazine. There he was, reading this magazine. I thought I was so discreet. And at some point he got up and went to the restroom.

And he looked over at me and said, “you stole my magazine”. and I said, “I did not!” and he said, “Let me look in your briefcase”. And so reading is invisible. And it’s very dangerous to watch people read. And people think it’s creepy!

But in this talk I’m trying to summarize 15 years of studies on cooperation, and reading tech, to really find out what reading is. So you’ll have to bear with me as I tease out a definition.

I starting looking at intelligence analysts - how people gathered and collected things, and then how people annotated things, and found that they aren’t quite the scholarly things people see in the margins, and then looked at it in law offices and law school. Those also who came in and talked to the Vice President and President and briefed them every morning. And I actually got to be there when President Bush got the Osama bin Laden briefing.

I went to work at Microsoft and looked a Microsoft reader, and then I looked at shared annotations, and then how people clipped things out of magazines and how they read. So we looked at reading in some detail. Then I worked with some people t Microsoft at the New York Times Reader application. Does anyone have one of those?

One audience member raised his hand.

Well then, it was a tremendous success! The photos in it are really nice. You don’t really notice how nice the photos are in the Times until you view them in that reader.

Then she showed a photos of a guy sitting on the subway reading a newspaper seated next to a guy who was sitting there with a tremendous cathode ray tube monitor and keyboard on his lap, the computer unit on the ground underneath his feet. It was making fun of Reading, of course.

How Do Most People Think About Reading?

We think it’s private, individual, stationary and passive. We think it’s something as immersive, and sometimes soggy (she shows a picture of a guy reading a newspaper in the bathtub).

But what we found instead was that reading is mobile. That’s why reading on a screen was so dismal at first, because nobody wanted want to carry around a screen with them everywhere. Because reading was so mobile. What we found at first was that mobility overwhelmed many things at first.

“If I’m going home to Colorado, I have to be really sure I’m going to read something if I’m going to bring it. Otherwise, why should I bring it [if it's large, heavy]. [The Pocket PC] is small, it’s handy.”. Quote from a college student talking about a Pocket PC with his course texts.

Marshall: Note that he actually didn’t end up reading his coursework on over the break.

So reading is mobile, material, passive.

In The Places of Books in the Age of Electronic Reproduction, Geoffrey Nunberg of Xerox Palo Alto Research Center and Stanford University said this about eBooks:

“Reading what people have had to say about the future of knowledge in an electronic world, you sometimes have the picture of somebody holding all the books in the library by their spines and shaking them until the sentences fall out loose in space” (Representations 24, Spring, 1993). Also in Howard Bloch and Carla Hesse, eds., Future Libraries, University of California Press, 1994.

“You get this little screen, so you get no sense of even how long the work is…but you have 600 pages, which means what? No one knows. So I definitely don’t see it as a literary experience”. An English Lit Grad student talking about reading on the Jordana Pocket PC.

(Note from Amber Case: This is what I continually think about when I encounter a computer, because no matter how much data I stuff into it, it never gets heavier. A book weighs the same as a leaflet – nothing).

Marshall: Navigation is fundamental to the material of paper.

“Something else that I think I sometimes do when reading an article: I’ll be like, ‘boy this has been going on a long time, and sometimes I’ll even flip ahead and think, how many more pages do I have? And if it’s going to end on this page, then I may just read it. But if I see it’s three more pages, the…I may just either give up. Or just go into scan mode, where I just flip, you know, see what grabs my attention”

Marshall: Reading has a basic physicality.

(Note from Amber Case: Here, the materiality allows scanning, weight, and thickness).

“I usually read in one of the chairs in the living room. That’s partly because I don’t have a desk in here. The chairs are very comfortable. There’s a occasionally much too comfortable, that’s why I have blankets around every chair in the house, so I can always be prepared to go to sleep.” - An English Lit major talking about where she reads.

Then Marshall shows a quote from the French philosopher Jean Baudrillard.

“I can’t read this without a French accent,” she says, “else I can’t get away with it. Does anyone have a French accent?”.

No one in the a audience had one.

“The compact disc,” says Baudrilliard, “It doesn’t wear out, even if you use it. Terrifying. It’s as through you’d never used it. So it’s as through you iddn’t exist. IF things dont’ get old anymore, then that’s because it’s you who are dead”. Jean Baudrilliard, Cool Memories II.

Marshall: Maybe you don’t want the pristine copy - you want the one that is like the one you first bought in the 70’s. The one that is used. The one that is well read.

You think about how interact with books online - you don’t have to think about that with a paper book. You don’t have to think about how to annotate.

Audience: The medium of the book is to have it be as transparent as possible. But when you have these different mediums that have types of media placed, you can’t read them anymore. You’re inhibited by the medium. You notice it.

We’ll get back to that later - I have a big rant about that too.

People interact with text far more than they own up to. People don’t remember making the annotations, they idealize them, they make far more than they actually remember. And when you show someone their annotations from a few days back, they don’t know what many of the annotations were referring to.

Audience Member: Have you ever heard of the book as a sacred object? Because I’m a librarian and I can’t annotate a book. I buy one copy for me and another to annotate.

Marshall: And what about the Ebook? Do you value the Ebook?

Audience Member: There’s nothing sacred about an Ebook because it doesn’t have a material embodiment. And I know I’m not going to pass it along to anyone else.

Marshall: Not unless you violate the DRM you won’t!

Audience Member: Is that sacredness of the book genetic, do you think?

Audience Member: Well I don’t know.

Librarian: Well, I was one of those, “Matchbox car collectors, a ‘never open the package’ kind of person.

Audience: What about the notes taken by college students?

Marshall shows the image of a page that’s been completely highlighted.

Like this? Or some people carefully save all of their college notes and them look at them later, or think they will look at them later. Or value them highly, but never look at them.

Literally, though, this highlighting goes on for pages. If you find that at the beginning of a math book, it means that the person’s going to drop the class.

Audience: I could never buy a book that was already annotated, because I’d go through the book and be like, “that’s not worthy of being annotated! or that section is not important enough to be highlighted!”.

Audience: Can you tell me the context of this study? How it was formed? Where you got the information?

Marshall: I’m smushing together many years of research here, but I can tell you about a few experiments.

For instance, for the highlighting, annotation one, I staged myself in the Stanford bookstore and pretended that I worked there, and I stayed there 2-3 weeks, looking through 1000’s of textbooks, watching people buy used and new textbooks, eavesdropping on whether or not they would buy what kind of book, and interviewed them about f they would by

And a lot of them would look through books to see what had been outlined before they decided on purchasing them.

This was a study I did a dozen or so years ago. It was one of the first studies I did, and it was just to get an idea of what people did when they purchased textbooks.

Audience: Did you ever find out the answer, “why did you highlight this entire text? Like why so much?

Marshall: Well, I think it happens in instances where there’s really complex information placed in front of someone who doesn’t understand it. The highlighting becomes more of a tracing of general attention. Sometimes it is from multiple readings.

In Mortimer Adler and Charles Van Doren’s How to Read a Book, there’s a whole section on active learning. Sometimes I see those results. One time I saw a book with multiple different colors and I found a student who said, “Oh, I do that!”. I asked why, and she said, “Oh, I just change colors when I get bored”. Evidence of why it is important to ask.

Annotations May Quickly Lose Their Value or Be Forgotten

“Some of them are absolutely ridiculous and I can’t believe that I actually wrote this in pen in the book. Some of them are - I have no idea what I’m talking about. Some of them are really interesting, and it’s something I’ve forgotten. It just depends on the notes….when I did Milton, we were doing the epithets about Satan or something, so I underlined all of them. And when I was going back through it, I’m like “what on Earth!?” A grad student talks about annotations she made as an undergrad.

Marshall: The reason I found out about the subconscious stuff is that I’d go back with them through their notes a week after they’d done it and ask them about it, the notes, the diagrams, and some of them would say, “I’m sure it had some meaning at the time”. So annotations have more meaning than we think.

Reading is Interrupted and Variable

I think this is at the root of “what is reading”. It’s not this image of a little girl in the window seat and she’s totally engrossed in a book, uninterrupted.

“We do not read everything with the same intensity of reading; a rhythm is established, casual, unconcerned with the integrity of the text; our very avidity for knowledge impels us to skim or to skip certain passages (anticipated as ‘boring’) in order to get more quickly to the warmer parts of the anecdote…” - Barthes, The Pleasure of the Text.

Marshall: Reading is not a single, undistracted stream of concentration. Has anyone read all the words of Proust, or War and Peace?

Audience member: Yes. But it was not normal circumstances.

Marshall: Right, most of the time, reading is fragmented.

Turning a Page as a Complex of Lightweight Navigational Acts

A series of actions: Constance is reading the first page of a review, but halfway through the article she turns the page halfway over, so she can see the next article while still reading the first one.

She looks at the cartoon before she goes to the next page because she thinks it’s funny.

She goes through the next page, which looks like a lengthy review, looks at the ads, because the likes to look at the ads.

She successfully flips over the magazine so that she can read the next article.

She changes the orientation of her hands so that she can comfortably read again.

I have so many videos of people moving their hands to their face or moving them when they’re

I’m going to claim that reading is social. Not that it is intensely individual, as many people may think.

“It is also worth noting that solitary reading always was, and still is, inherently social: how we read is ultimately determined by social convention and community membership”. -David Levy, Scrolling Forward: Making Sense of Documents in the Digital Age

Marshall: Now I’m going to bring up our old friend, the CSCW matrix.

When, Where, same time, different time, Same place, different place. It’s been around so long that I couldn’t figure out how to source it.

Audience: Stands for Computer Supported Cooperative Work.

In the upper left: reading together, same time, same place.

We were watching students read on the web and we seated each one in front of a computer. We just told them to ‘go and browse the web’. And very quickly they had organized themselves in twos or threes around the computers instead of individually exploring the web alone.

And then we did studies with an early Web TV, and I thought, “ ‘ho hum!’ big deal, the Web on your TV!”

But then I watched as one kid was messing around with the Web TV, and another kid joined him. Before long, they were negotiating about where to go next on the web.

And then there were situations designed to read socially, like reading groups.

One of the things I noticed is how people stayed together while reading together. One of the problems with some books is that people go to the used bookstore and buy different editions, and people all have to align in class on the same class. They’re all different ways people use to get to the same page. Chapters, indexes, page numbers, ect. What we noticed is that people can be productively engaged in the discussion but not actually on the same page. This sort of things people would get punished for.

Audience: Was it established why it was important to be on the same page? Reading together: on-the-spot research enhancing discussion or digression?

Marshall: Well, we did some studies where there would be a line in the reading like “Did they really hang dogs a witches?” This was an interesting quote so all the kids reading on their pocket PC’s began to look it up. Some teachers found it to be good, and others a distraction.

But a problem with sharing reading materials occurs when one tries to share them electronically, especially with a Kindle.

Audience: You can share books on a Kindle!

Marshall: Even DRM ones?

Audience: You can share them if they’re in the public domain.

But that’s not the same as sharing a book. The problem is that you have to have an ID or account to share that data. You can’t just pass it to the next person, like you would with an analog book. You can’t share the data itself, or annotations, or things you’ve torn out.

Speaking of tearing out data; we all have experienced this. Tearing out data makes us this of our mothers, our mothers or brothers or sisters, tearing something out and mailing it to us.

H3>A Few Questions About Sharing Encountered Information

How important/ubiquitous is the information? Do people cut out things to annoy people?

It’s kind of like, you buy a magazine because of the things you might find in there. But you don’t know what’s going to be in there.

Audience: I now look at people’s Twitter feeds to see what I should look at.

At this point, @brampitoyo said (on Twitter) “@caseorganic Twitter is made for sharing artifacts encountered everywhere else. RT is one of the forms.”

Marshall: What are some of the reasons people share?

1. Sharing for mutual awareness.

2. At work, in customer-focused jobs.

3. At home, keeping up with friends and family
short of a way to keep in synch.

4. Sharing to educate or raise consciousness. Valued by sender — perhaps not by receiver.
Mostly occurred for personal topics/home

Audience: I was thinking with Twitter how funny it is, how the more boring Twitter users just send out links, and we don’t get to know them as person.

Audience: Well, I like those people!

5. Sharing to strengthen social ties
“I’m thinking of you”
“We have common concerns”
“We have the same sense of humor”.

Audience: Or sometimes you’re sharing to make people think you’re smart

Yes, we just notice it because it’s so obnoxious, but it’s rally not that prevalent. Just sharing knowledge to show off.

Audience; Or sharing to “hint”, like “I’m thinking about getting a camera”.

P2, a high school student, receives links to online article from her dad sometimes as often as 2 or 3 times a day. She usually reads he article son the screen and doesn’t keep them. For example her dad recently sent her an article from the NY Times. “Sending these articles is nice. I don’t know how we started doing it, but it feels nice to know people are thinking about you. It’s our way of keeping in touch.

Marshall: Here’s an example of sharing to educate.

P15 has a pre-adolescent son has been diagnosed with Asperger’s Syndrome, a form of high functioning autism. The mother found an article on educating children with Asperger’s syndrome and photocopied the “really good” article from Time. Then she told the her son’s teacher that she should read it.

The Social Role of Sharing: Myth Busting

All four participants in our study shared information. None of them dominated in sharing the inormation, and none of them were the single sharers of information.

This busts the idea of people setting themselves up as “information brokers’ not many people just
send out completely, or one-way. Everyone sends out a few links.

Audience: There are some people on Twitter who Retweet. I don’t really like that.

Audience: Tell them!

Marshall: I’m worried about you and Twitter. We should talk later.

Audience: I work alone, so it’s my water cooler that I check every few hours.

Marshall: Still, I think you’re spending too much time on it.

It’s more complicated than that!

Riox looked at why people share or don’t share data.

Do I have the recipients email address at hand?
What will it look like?
Will this seem impersonal?
Will the Email look like spam?
(Riox, 2000).

Form is important.

A technological solution for sharing should:

-Present a sense of layout and article boundaries.
-Allow the sender to limit or expand scope or context (compare sending a photo plus text vs. part of text).

Modes of Sharing are Important

“My plan is to actually give a hardcopy of an article from nature to him and talk to him about it, rather than just put it in his inbox because he’d kind of wonder where it came from or why he was getting it. And I’d rather say, hey, I saw this online and it’s pretty interesting. Check it out”.

Because he wants to get this higher into another person’s attention instead of the low attention the recipient might give the article should he receive it through a digital source.

“I have come to view margins as a literary commons with grazing room from everyone - the more, the merrier”. - Anne Fadiman, Ex Libris : Confessions of a Common Reader, London : Penguin Books, 1998.

Of course, sharing annotations is more complicated than it looks.

See, for example, Shipman et al., ECDL 2003.

I was working at Microsoft Research and a guy on my team said, “wouldn’t it be cool if the annotations you wrote would be sent to the author of the book?” and I said, “No! I’d be dead!”.

But, I thought, is there a way to take multiple highlighting, annotations of multiple copies of the same book and see commonalities between them, in order to deduct the most useful pieces of text — a sort of wisdom of crowds sort of boil-down?

Annotations in the Aggregate

Consensus is significantly more common than predicted by strict probabilistic calculations of overlap.

Annotators converge on important text that is different than the text that the authors and publisher designate as important.

Annotation; collective effects. If you had dozens and dozens of books, could you use a ‘wisdom of crowds approach to zoom in on something that was important? Something that many different people underlined across all of the books? Some essential passage?

Audience: The Folksonomy of Cliffnotes? Is that what you’re getting at?

Marshall: Maybe… Kind of.

Audience: Or like a Wiki?

Collaboration and reading technologies; What of displays - are we thinking enough about “looking on” or shared focus?

How do social expectations interact with restrictions introduced by Digital Rights Management?

Which collaboration architectures will work for people using the same collections (i.e…annotation, reading rooms, bookmark servers)?

Are there new modes of collaboration enabled by digital devices?

Collaborators:

XLibris studies: Morgan price, Bill Schilit, and Gene Golovchinsky at FXPAL.

About Cathy Marshall

Cathy Marshall is a Senior Researcher at Microsoft Research, Silicon Valley; she has knocked around in both the product and research divisions at Microsoft. Cathy has long worked in the disciplinary interstices of computer science, information science, and the humanities, with occasional collaborations in the arts and the sciences. She was a long-time member of the research staff at Xerox PARC and is an affiliate of the Center for the Study of Digital Libraries at Texas A&M University. Cathy won the ACM Hypertext conference’s best paper award in 1998 and 1999, and the best paper award at the IEEE/ACM Joint Conference on Digital Libraries in 1998 and 2008. She has delivered keynotes at WWW, Hypertext, Usenix FAST, CNI, VALA, ACH-ALLC, and a variety of other CS and LIS venues.
MS Reader study:
Contact info: http://www.csdl.tamu.edu/~marshall

cathymr [at] Microsoft [dot] com.

Amber Case is a Cyborg Anthropologist studying the effects of technology on the way humans think, communicate, and act. She can be reached at caseorganic [at] gmail [dot] com or on Twitter @caseorganic.

The first ever Refresh Portland occurred tonight from 6:30 to 8:00 Pm at Jive Software in Downtown Portland.

Tonight’s speaker was Tyler Sticka, an award-winning designer, artist, speaker and educator specializing in identity-driven new media. He was extremely well prepared and engaging.

Micheal Sigler @sigler began by introducing the concept of Refresh.

“Cities have been Refreshing for a while,” he said, “if you visit RefreshingCities.com you’ll find that there are Refresh events everywhere.”

Refresh events serve bring people together who are really intereted in standards based design. The events help them exchange best practices and knowledge. As Sigler said, “towards a portion of design you can walk away with something and use it in your daily lives”.

We just felt that it was time to bring a little design love to Portland.

“We”, being Michael Sigler, @michaelsigler, John Weiss of 5 Edge Media, Josh Pyles @pixelmatrix of Pixelmatrix Design, Carlos @eedorre (a system admin with a background in web development), and you probably Bram Pitoyo @brampitoyo from Twitter.

We really want to make this a community where you provide us comments. Also, we are looking for speakers. Feel free to contact any of the organizers if you know of someone who would be awesome for the event.

“Tyler Sticka is now going to take us through the looking glass,” Sigler began….and we were off.

Through the Looking Glass - How the Web is and Ought to Be

“I work at US Digital from Monday through Thursday”, Sticka said.

“But on Friday though Sunday I design logos, icons, and websites.

“This is because I’m really addicted to the idea of creating something out of the vacuum. Unlike art on a all — art stuck up on the walls.

“Communication is one thing, but conversation is the idea of the dialogue — something that’s been absent from the world of fine art for a while.

“The idea that the Viewer is also able to impart part of their experience into the work fascinates me.

New media is the first to take this concept in completely literally.

Spine Tingling Adventures of the Early Web

Sticka picked two people from the audience and gave them scripts:

“Sam, you’re going to be playing the role of website”.

“And the other will stay the part of the user”.

Website: Would you like to talk about our product, our company history….ect.

User: Umm….talk about our product?

Website: Sure…would you like option 1, 2,3,4,,5,6,,457,,8,67,87?

User: Return to home?

Sticka: Do you see how short and unfulfilling that was?

The companies that weren’t having conversations were dying out.

“In reality, users benefited in the end.

Early Innovation in Experience Design

“I like to show Amazon.com when I talk about early innovation in websites. Their recommendations features is one of the best out there — still one of the best out there.

It’s like a sort of Nerd-tastic natural selection happened.

“This sort of word they gave it afterwards was web 2.0. I don’t like it very much.

The revolution in the computer industry had Three Basic Parts

1. Visual — websites before based on the constraints of html

2. Directly from graphic design. pretty, but only a thousand people card.

3. Thematic - we’re catering to the community and the conversational aspects. .

Example:

Flickr’s Upload Tool.

“Some might say we’re in a renaissance of information.

“But they’re wrong.

We’re not in a renaissance of information, we’re in the pupae stage.

“We’re now just starting to construct the cocoon that will allow us to emerge as something triumphant.

“The idea of this moving into the mainstream is more important than us understanding what’s going on.

(At this point I realized the screen that Tyler Sticka’s Powerpoint was being projected on was made of 8.5 by 11 sheets of white computer paper stuck to the wall. Way to innovate, Refresh Portland

“In essence we are just becoming more understanding of the customer and the customer more understanding of the creator.

Lets go back to 1995. A Simpler Time.

The browser wars between Netscape and the powerhouse Internet Explorer began to emerge.
There was this sort of idea that there should be one victor, that there should only be one IE, or Firefox.

He then showed a slide with 12 different browsers, ranging from the most known and used, to the least known and used. Starting with Firefox 3, then IE and eventually flock and Epiphany (for Gnome).

He said that he posted pictures of browsers that were used by people he knew. Even Epiphany.
“Because I know people who use Epiphany.
“Well, I don’t know them; they’re online; but its practically the same thing now.

He pointed out that Flock and Songbird are both browsers that are augmenting the browser experience in ways that really help the users.

Android

“Hopefully more agnostic choices will emerge for mobile browsing.

“Google has an open source Android emulator — they’ll subsidize the cost of the phone if people put ads on it.

“There is this blurring argument about what is application design and what is web design.

“Adobe Air (adobe integrated runtime). Chrome + Prism (both taking a browser-like approach)
All are trying to bridge the gap between web and desktop applications.

Confusing the Medium with its Voice

“We’re confusing the medium with its voice.. the medium of distribution.

“We need to realize the web is only distribution. It’s just distribution. As long as it remains open - a community of people developing things, it’s a thing of freedom — a whole pasture to run in.

We need to stop designing websites, and we need to start designing experiences.

“What were we really doing here ? Why was web design all one thing? There are many things. We are designing experiences.

Tip #1: Make Sure You’re Solving a Problem

“I have so many clients come to me. They have funding, or a team, or whatever, and we sit down over coffee and they tell me “all right, I want a myspace killer”.

“So I ask them, “Okay, what are you doing that’s different than Myspace?”

“The thing is, they don’t tell me anything different from what Myspace already is. I tell them that they have to do something different, or there’s nothing there.

“Google killers. There’s a new Google killer every day. Make something that solves a problem.

Tip #2: Try to do Straightforward Before Clever

“Google was straightforward. The Microsoft Office paperclip guy was clever.
But everyone hates that paperclip. Be straightforward.

“You want to say, “okay, we’re doing social networking — but we’re solving a problem”.

“That’s why LinkedIn was started, because nobody in the professional world wants tom as their first friend and hear about movies he likes.

Tip #3: Embrace Web Standards

“If you don’t know what these are, here’s a link to the World Wide Web Consortium (W3C).

“We’re going to have these browsers, and all of these mobile mediums. Do you really want to spend all of your time worrying about whether your thing works on one thing and not the other?

“I didn’t use web standards before. Once you get your feet wet into CSS - it just frees you up. Working in CSS is a wonderful experience for me — I look forward to it.

“We came here so that we could design these experiences for people to enjoy.
“And it will help you not get sued by those who are disabled.

“The State of California recently ruled in the victim’s favor on a Target usability case. It treated Target’s website as if it were an actual brick and mortar store. Target was penalized because it could not be accessed by those with visual disabilities.

Tip #4: Decide Which Distribution Suits you the Best

“Then you can use the master medium as a promotional or auxiliary arm to your business.

“We’re such a new medium, and we have such small visual language to ourselves right now.

“Give your site personality — people will have more and more relationships with their websites and their users experiences. If the enjoy the experience of your site, they’ll visit it.

Example: Ubiquity, by Mozilla Labs

“Web mashups and API’s used to reduce the distance between two points.

“Use open API’s. Google will release ways for you to join in a symbiotic relationship with its data.

“If you use a company’s API services, you’re benefiting from their design/development team, which may probably be larger than yours.

Ubiquity is a great example of a service that uses API’s to reduce user action.

“For instance, I can book a flight or search for pet care by simply writing a sentence to Ubiquity that tells it what I want to do. I can write that I want the information sent to my mom, dad, and sister by simply typing it.

“Ubiquity will parse out the language of simple sentences and combine the conventions that established in those to get things from multiple places done in one place.

Tip: #5: Remove Obstacles

“The conventions that should be broken are those that are obstacles to user interaction.

I like sites that allow me to try a service before I sign up.

Tip #6: Evolve with Your Audience

“One of the best examples of this is Twitter.

“Twitter started as micro-blogging: it was something between a blog and mass messaging. It was like mass chat.

If there is demand/audience — people will make a business plan around it, because there are people who need to use it.

I love the idea of users using something and evolving my product through their use of it.

“This could all be turned into television again. It could be controlled by a small number of companies who decide what we see and hear, and there’s a lot of precedent for that.” - Jamie Zawinski.

“We basically need to peer through the looking glass at the way users see our websites.

“Tyler finished the following quote:

Lewis Carroll said, “It’s poor sort of memory that only works backward — so here’s to the future”.

———-

That was it. Lots of applause. Really nice turnout. Very enjoyable experience.

Enough said. Tyler Sticka is brilliant. Check out his Website Experience at TylerSticka.com, or follow @tylersticka on Twitter.

And if you’re interested in the next Refresh Portland event, it’s tentatively scheduled for October 7, 2008. But check the Refresh Portland Blog as that date arrives for more information.

Refresh Portland on Upcoming! Other Exciting Events!

Refresh Portland will also be posted to Upcoming and is part of the Silicon Florist Upcoming Group headed by the awesome Portland Tech blog Silicon Florist, of course. If you join that group on Upcoming, you’ll really know what’s going on in Portland. And if you have an event that relates to Portland Tech, you can send it to the Silicon Florist group in Upcoming and reach an awesome audience.

———-

OakHazelnut.com is written by Cyborg Anthropologist from Portland who enjoys documenting innovative events such as this one. She’s generally findable on Twitter as @caseorganic.

Note: Dates and venues are pretty much set for CyborgCamp!

You can now:

• RSVP for CyborgCamp Portland
• RSVP CyborgCamp Vancouver

I never saw it coming

CyborgCamp occured at around 10Am from a shoutout by Kris Krug and Dave Olson of RainCityStudios. I met them both at Gnomedex and we got along really well.

The only problem was that they both lived in Vancouver B.C., and I live in Portland, Oregon. Normally, it is difficult for me to travel unless there is a conference. So I told them that.

To which Dave replied “just have a Cyborg Camp!”.

And CyborgCamp was born.

Once Kris Krug retweeted the news, 30 or so people immediately jumped into high gear. Nate Angell built a Wiki with all sorts of capabilities, and more people got on board to discuss all aspects of Cyborgs.

Meanwhile, the Twitterverse was coming up with all sorts of speaker and venue suggestions, and by 6Pm that night, the first planning meeting for CyborgCamp 2008 occured as an offshoot of an Android Developers meeting at the Lucky Lab Pub SE.

…Whew.

That was only two days ago. Now we have a venue, a sponsor, and some potential speakers. Also a @cyborgcamp Twitter account, which Bram Pitoyo has been handling amazingly, as well as a preliminary poster design.

Now what?

If you think this sounds like something you might be interested in, Sign up —> CyborgCamp2008 for Wiki access. Or follow the @cyborgcamp Twitter account for updates, general inquiries, speaker suggestions and sponsor ideas. Or you can directly E-mail caseorganic if you don’t use Wikis or Twitter.

What is a cyborg?

A cyborg (shorthand for “cybernetic organism”) is a symbiotic fusion of human and machine. Join in our pre-conference discussion about what is a cyborg?

What is CyborgCamp?

An unconference dedicated to exploring cyborg technology, anthropology, psychology, and philosophy.

Who should come to CyborgCamp?

Cyborgs, hybrids, androids, robots, and the people who love them!

When is CyborgCamp?

Nov. 21-22 2008

Proposed Topics

• Space and Time Compression
• Cybernetic Organisms - The emergence of technological systems, control and feedback in biological life
• Online Presence and Boundary Extensions
• What is Cybernetics?
• The Future of Mobile Technology
• Artifical Intelligence
• Technology and Culture
• A Brief History of Cybernetics
• Cyborgs Around & Within - How humankind takes for granted our lives as, and among Cyborgs
• Top 10 Modifications you can make to be a better Cyborg
• Cybernetics and Morality
• Wetware Hacking
• Pimp My Avatar

Hyperorganization

This should be an interesting event. It needs a lot of film and audio coverage, as well as live casting and projection screens. As many channels as possible so we can exist in as many places at one time. Our minds can supply the rest.

You can follow along at CyborgCamp.org or on Twitter by following @cyborgcamp.

Mashups and API’s are some of the best ways to get customized, rich data that is not accessible by one site alone.

Mashups use API’s to gather different data streams into ones that allow less user action to useful data ratios.

As search-expert Rand Fishkin of Seomoz.org pointed out, “One of One of the best resources out there for finding APIs is ProgrammableWeb’s API Directory.

I had a great time hanging out on it, and found that while some of the apps were broken or missing, some of the apps were worthy of review. I’ve placed 5 here for your edification. At the very least, they should spark inspiration, critisim, or discussion: your pick.

1. Local Blog Search

FeedMap allows you to see Blogs from your neighborhood and subscribe to their RSS feeds after seeing their descriptions and latest posts.

When I searched for Portland, Oregon, I found a lot of blogs, but none that I recognized. Most were under the radar - not the big ones like eROI, or SiliconFlorist:

Sample Result for Portland, Oregon:

Loosely Coupled Human Code Factory - A.K.A. Mercenary Engineer Feed Blog
Recent posts: Your Agile and The Flow

The site has nearby blogs as well as tagging capabilities for each blog. Not bad for finding smaller blogs within one’s area.

2. Auto Generated Event Sites

EventSites allows you to make quick websites for your event.

Test

I decided to make a site for Tweet PDX, and was amused to find that the hours were in 24 hour mode.

Flickr Tags

Excitingly, there was a Flickr tag prompt. I found this to be useful.

Saving the event

I was promoted to register an account with Eventful to create the event, so I did. Another caseorganic landgrab.

Event Dispersal

I really enjoyed one aspect of EventSites; the ability to send the event to Google Calendar, del.icio.us Events, Ping-O-matic, Upcoming.org and Facebook, Myspace and Technorati with a few clicks of a button (assuming you allow Upcoming.org access to EventSites).
Cool stuff.

3. Ask 500 People and Watch the Results

Ask500People shows real time stats of poll questions geographically and numerically as they are asked.
Awesome.

4. A Place Between Us

a.placebetween.us says “Trying to find a meeting place between friends? Enter your addresses and the type of place you want to meet.”

So I did. I said I’d like to meet someone between the Portland Small Business Accelerator and Backspace. It wasn’t smart (I had to enter the exact address as well as the city and state), and the results only gave me Startbucks Coffee.
Good idea, terrible data granularity. So much for that Mashup.

5. Where is the Path? (or street)

Where is the Path is an interesting mashup that combines topographic maps with Google Satellite maps to help you match trails with what they look like in real life, from above.

The interface uses two targets that match up the topo map to the Google map. Not bad. Also works for cities. Might be useful for finding bike paths/alt routes.

Conclusions

If you find an awesome Mashup or set of Mashups, please tell me about it.

You can also send billions of links to @caseorganic if you happen to enjoy Twitter.

Shizzow was released today in Private Beta to various members of the Portland Tech Community - or at least a lot of Portland Twitter folk.

Shizzow is Portland-based social network Geolocation service with exceptional data granularity. That means that it is possible to define your own location (my house is Caseorganic Laboratories and Bram’s is Link En Fuego Headquarters).

Local networks have been in need of this service for a long time. Services like BriteKite don’t offer the sheer amount of nuanced locations that a local network like Shizzow does.

I received my invite from Dawn Foster at 10:16 Am and only a few hours later I had already had 10 friends “listening to me”. Listening is the equivalent of a “follow” on Twitter.

Geolocal Shouts

Shizzow also has “shouts” instead of Tweets, which serve to inform other listeners of a user’s location.
Before long, I knew that @reidab and @donpdonp were at Urban Grind Coffee NW, and I didn’t have to sort through my Twitter feed to gain the knowledge.

Cleaning up the Twitter Feeds

Shizzow takes the communication capabilities of Twitter and applies them to location, giving locations a feed. For instance, I can see the history of a location by clicking on it. Through this, I was able to discover that a fellow Twitter contact was at Backspace seven hours before me.

Adding/Finding Locations

Shizzow has a ton of locations already listed, but one can also add locations that don’t. When I typed in the location of the Portland Small Business Accelerator, it recognized it as an ‘office’, and I was able to add it to the list of locations I’m capable of regularly shouting from.

User Interface

I found the UI to be smooth, and the ability to add connections very simple. I also used it to find Dawn Foster and friends at a Green Dragon Shizzow meetup. She and other founders were working on fixing minor bugs already. What service! Not bad for a first day of beta!

Resources

If you’d like to know more about Shizzow, mosey over to Shizzow.com, or read the awesome Silicon Florist post about Shizzow.

I want to thank everyone who worked on Shizzow for doing such an excellent job. We’ve all been reading  and waiting for a great futuristic technology like this to finally come about. While we were thinking about it, the Shizzow group went out and did it. Major Kudos to them.

——-

Thanks for reading Oakhazelnut.com! If you feel like it, you can follow me on Twitter, or subscribe to the Oakhazelnut.com RSS feed.

Urban Grind North West is, I think, the predominate manufacturer of Twitter synchronicities in PDX” - Jeremy Wilkin, via Twitter.

An amazing discussion happened today between a number of Tweeple, namely Gabriel (@sirgabe) and @jerwilkins of Tinderbox Creative. Of course, @brampitoyo was there, and @donpdonp & @pdxflaneur also stopped by. Also, @xtalwiese was there for a bit (but had to leave for Psychology class in the middle).

I wish I could have typed more about what was said during this encounter, but it was too loud at Urban Grind to use a tape recorder. The following is a brief recap.

A Discussion Begins

The conversation started with various subjects, business cards were exchanged, and favorite websites were visited and recommended. But quickly the conversation turned towards the future of technology. A bit of Cyborg Anthropology was discussed (as @jerwilkins knows a classmate of mine who took Cyborg Anthropology a year before me), which morphed into a discussion of the new physical and sensory boundaries Internet access has given humans.

Amber: With a cell phone, the capability of your ear has been expanded thousands of miles. With a computer, your hands can take you to Japan and back in seconds. With the profiles you’ve created, you can literally be in 400 places at once, while others interact with the pieces of yourself you’ve saved different times and spaces.

Bram: What is that called? Omniscience.

Amber: Omniscience, Omnipotence. There is such a great extension of the self/senses occuring!

A Short History of the Telephone

Amber: There was a lot of controversy when the first phone came out. Some people couldn’t wrap their heads around the idea that one would enjoy going into a closed room to talk at the walls. To disembody a voice, the essence of one’s character, and pipe it through a device, seemed literally insane!

Then came the cordless telephone. There’s a story behind this one. Innovation comes in amusing ways.

I met the grandson of the inventor of the cordless telephone at an SEO conference in February. He told me that his grandfather was sitting in a comfortable chair while watching television when the phone rang.

He said that he didn’t want to make the effort to get up and answer it. (In reality, he was a WWII veteran and had lower back pains from his time in the military). George Sweigert actually used a part from his washing machine for the invention, and in doing so created the cordless telephone to releive the efforts of the handicapped (more on this on the Wikipedia article on George Sweigert).

And with the arrival of the mobile phone on the scene, speech suddenly became mobile. The ability to talk in virtually any segment of time and space became available (provided reception existed).

The Rise of Mobile Communities

And now, communities also becoming untethered from time and space. As time and space compress, so does the amount of space it takes to represent community. People are coming back into social interaction from the formerly fragmented, private world of the suburbs. The current economy simply cannot withstand the amount of luxury and waste an expanded and separated social reality takes to run smoothly. I was reading a book at the Library of Congress on Urban Development that had a diagram of the back and forth flows a city makes when it expands to suburbs and then contracts back into itself. It’s a natural cycle, and we’re seeing a move back in with the help of mobile technologies and mobile communities.

With Twitter, it’s like having a mobile social group on hand at all times. Little friends in the palm of your hand or on your screen. An entire community that goes with you, wherever you are. A lot of people can Tweet with friends and family and stay connected across vast distances while at conferences. Formerly the speed of E-mail and Letters did not afford a level of real-time response that signifies belonging to a community.

Technology as a Mediating Vector

Jeremy: Technology I’m curious about the effects of these mediating vectors.
The cell phone instantly appearing, and then the fact that suddenly every has this amnesia about living before the cell phone’s existence.

The Emotive Epoch

Gabriel brought up the concept of the “Emotive Epoch”.

“Have you heard of it?” he asked us. “It’s a set of Emotional Hotkeys. You can send hot keys to any sort of emotional brain signal you sent out. You can use these to control games.”

Amber: Cool, so if you get really angry in Photoshop, a new file could be created!

Gabriel: (laughs) Yeah, it might be a little tricky for applications that aren’t games.

Jeremy: Using EEG readings and biofeedback mechanisms as interfaces is really starting to blur physical and mental boundaries.

Gabriel: There’s also The Audeo. It’s a voice box for people with Lou Gehrig’s Disease that helps people create queries via thought and then spits them back out as text to speech.

In the tests, they had people thinking a question in their minds, and then getting the feedback as text to speech in their headphones.

It’s incredible. Imagine thinking a search query to Google and then getting the response back in speech.

Jeremy: Yeah, (pauses) …”thanks Wikipedia!”

Amber: It’s interesting that these technologies are emerging because of a human pain. The fact that there is now a lot of money pouring into charities that support research to eliminate/solve human pain and suffering.

Jeremy: It’s kind of like Buddhism, really. Suffering is almost a vehicle of expansion.

In the beginning we start with the idea that something is inherently something that it should not be, and we ask ourselves, “how do we make it something that should be?

That plays really well into the hands of technology.

Amber: And in the Tao, there’s the concept of oneness and wholeness. Humans have always had this idea that they are separate from others, especially in suburban areas, where space is privatized, and personal vehicles abound. And there’s the moment when a child first recognizes the image in the mirror as a reflection, or an ‘other’, or of the mother as ‘other’.

Jeremy: The concept of ‘I’, instead of the idea that we’re all just extensions of this same basic thing.

The saddest thing is the words I, Me, Mine, like “this is the space that is me”.

Gabriel: There’s this norm that exists in identifying things by boundaries, but the box is just in our minds and we don’t realize that this box is inside out.

Jeremy: I think transcendence is about dissolving this box.

Gabriel: Then perhaps technology is a vehicle — we persue transcendence through technology.

Amber: What we’re experiencing right now is like a replica of the industrial revolution. The beginning of the 20th century saw massive amount of patent filings and new technological developments. It also saw the carving up of minor roads and the construction of massive buildings and highways.

Today we’re seeing all sorts of patents are being filed, but they’re being filed for ideas — for intellectual property. All sorts of new roads and buildings are being built, but they’re being built online. The difference is that tearing up a highway to make a redirect in the past cost millions of dollars and many months.

Now the time and space it takes to reroute traffic can be done by the simple implementation of a 301 Redirect, and this probably takes the relative equivalent of $20 of time and skill to pull off.

Jeremy: So then these redirects are protocols — symbolic protocols, of a more literal construction of highways. Data highways.

Amber: Yes. We’re becoming a more organic society as this happens. Traffic can adapt to changing conditions, and roads can change to accommodate new locations. The shape of space makes users move, and the direction and number of users shape space.

Sociologist Emelie Durkheim said that as a society matures, the whole of it changes from a mechanical state to an organic one. Things begin to flow more smoothly.

Cell Phones as Biological Cells

Amber: A cell in the human body has a phospholipid bilayer that keeps things out while keeping the important cellular organelles within its center. At the core lies the DNA of the cell, while the more temporary RNA that the cell uses to duplicate information has more mobility, especially in times of the protein manufacturing that goes on inside the cell.

In computing, the DNA is equivalent to hard drive memory, and the RNA the Random Access Memory, as RAM is more temporary memory. But there’s also the channel protein, which lets information in and out of a cell (on a cell phone this would be the imput keys), and the identification protein, which allows the ID of the cell phone to relay to cell phone towers. So cell phones really function like cells. The macro and the micro are self similar. We’re a self-similar universe.

Jeremy: Everything is based on organic data. Lots of machines are based on things that only animals can do. Airplanes, helicopters, ect.

——–

A Brief Note on E-mail and Twitter

Amber: In biochemistry, chemical reactions are helped along by catalyst. It takes a certian amount of activation energy for a chemical reaction to occur, and if there is not enough activation energy, the reactor halts and never happens.

The activation energy to author an E-mail is often higher for the user than a short tweet in Twitter, and thus a user, once acclimatized to the Tweet-space, will find that the profile to interaction ratio is higher than one’s E-mail list. The reduction of time and space that exists in the world of Twitter acts as a catalyst for greater communication.

Greater communication leads to smoother and more enjoyable conversations in real time and space, as Twitter members are used to conversing quickly about a number of things. Bram Pitoyo and I also noticed that everyone we meet from Twitter is highly involved with a particular interest, be it a company or a project or talent.

15 Megabytes of Fame

One of my coworkers told me that social media was no longer about having 15 minutes of fame, but having 15 megabytes of fame. And those 15 megabytes can be unevently distributed across many sites and times.

Next time there will be a better portrait of the discussion. I am slowly practicing towards an adequate representation of events.

 

 Hazelnut Tech Talk Episode 5 [43:00m]: Play Now | Play in Popup | Download (430)

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Hazelnut Tech Talk is a collaboration between Amber Case and Bram Pitoyo.

Our fifth episode features Craig Schwartz from toonlet, wherein we talked about how the web bubble burst helped form FooCamp, why San Fransiscans are dastardly good at spotting werewolfs, history and future of the button, BlackBerry camp, ribs breakage due to excessive laughter, online comic that shares the same spirit with SPORE, and text adventures built on HyperCard.

Let the Comic Making Begin!

If you’re interested in making your own comics really, really quickly, head on over to Toonlet, where you can do pretty much whatever you want. (And the replies to comic posts are in comics too, making it an amusingly spam-free environment!).

Digitally Yours,

Hazelnut Tech Talk

 

 Hazelnut Tech Talk Episode 4 [17:40m]: Play Now | Play in Popup | Download (406)

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Hazelnut Tech Talk is a collaboration between Amber Case and Bram Pitoyo.

Our fourth episode was recorded right after Cre8Camp and featured Christine Vo and Kim Karalekas, two extremely talented, dedicated individuals with the guts and wit to take on a demanding and often stressful internship program.

We covered topics such as COLABORATORY’s application process, the acquisition of over 100 business cards over the period of two weeks, an intercom at eRoi’s new entrance, @dtboyd, @jamesrice, and the possibility of a Google-run US government.

Sponsored by the Portland Ad Federation, the COLAB project believes that “Interning at 1 agency is so pre-millennial”, and takes a different route in inspiring the creativity and professional education of its interns.

“COLABORATORY takes place over 6 weeks in Portland, Oregon. 10 participants are selected and individually paired with 3 of the 11 agencies based on their strengths and interests. Interns spend 2 intensely focused weeks at each agency learning from all disciplines”.

Interns:

• Allison McKeever
• Bryan Davidson
• Christene Vo
• Heather Schwartz
• Kim Karalekas
• Luke Rolka
• Melissa Casillas
• Mary McPheerson
• Megan Nuttall
• Whitney Bard
• Brain Davidson

Agencies:

• Ascentium
• eROI
• Anvil Media
• Fish Marketing
• the|new|group
• Grady Britton
• CMD
• Asterix Group
• HMH
• Livengood|Nowack.

Hazelnut Tech Talk is proud to play a part in reporting the COLAB experience, and is dedicated to connecting COLAB members with local networks, people and events that are moving and shaking the design world.

All of the members of COLABORATORY have been blogging about their adventures since their first day. Bram Pitoyo built a way to follow all of the action at once. It also checks the latest Twitter conversation that’s hastagged #COLAB, so you do none of the work and get all the results. Check out Bram’s COLAB Feed Aggregator from Yahoo! Pipes.