Today I was excited to speak at BoCo, a great new conference developed by the Boulder Tech Community, especially Andrew Hyde. Rick Turoczy was there, among other awesome Portlanders, San Fransiscans, and Boulderites. It  was a sunny day and there were beautiful mountains all around. The morning sessions dealt with food and music and were very wonderful to listen to.

I spoke about Cyborg Anthropology, which is the study of human computer interactions and how technology affects the way in which we communicate with one another.

We Are All Cyborgs

When you read this, you are acting as a low-tech cyborg, because you are using a computer to view text that I have written. My writing is stored here in my website, part of my actor network of external technological devices that, when taken together, comprise my technosocial self. As cavemen, we began skipping evolution by crafting spears instead of growing teeth. We began making hammers as extensions of our fists.

My social self is part technology and part human. My technological self does a lot of networking for me through my social networking profiles and my Google search results. So do yours (if you have them). My technosocial avatar of a self networks for me when I’m not there.

Distributed Social Selves

Each piece of my distributed social identity leaves a geological trail of past self that my present self can interact with. These all comprise my future self, which your future self or selves will most undoubtedly interact with. The online optimization of self, when coupled with the analog optimization of self (i.e. real-life networking, person to person) is the creation of a stable identity that is uniformly distributed and presented all over the web.

Technology Resembles Magic

Technology is almost magical. Like the scrying pool of the past (or of fantasy novels), the iPhone or computer monitor allows us to view anything anywhere in the world through YouTube and Twitter, News sites and Facebook. We can summon up an image with a simple spell (a simple text entry into Google search or Twitter search) and we can extend our speech and ears across very large distances in seconds with the mere touch of a button.

Technology Gives Us Superpowers

Technology, when used well, gives us amazing superpowers. We are like gods, until we forget to charge our batteries. We are like gods, until we forget to upgrade our devices to the most recent operating system or device number. Our external prosthetic devices turn against us when they get old. Our old clothes go out of style. Our brick phones make us get laughed at in the streets.

From Physical Transportation to Mental Transportation

In the same way that cars transport our physical bodies, computers and cell phones transport our spiritual bodies. Don’t like the word spiritual? Use the word mind instead. We’re increasingly entering into a world of mental machines - mental transportation devices. These devices transmit our thoughts invisibly to others. They are taking up smaller amounts of space, until vehicles, who require increasingly large highways.

Mental Traffic Jams

We have traffic jams, too. Mental traffic jams. Jams on Twitter. Twitter fails. Rush hour around important events and deaths and wars and crises. We can now have multiple views of the same event.

Telephonic Schizophrenia

When telephone technology first came out, people felt it was crazy. The idea of going into a room and speaking into a machine sounded schizophrenic.

More

There is more: enough to fill up a hour and a half speech, but I’ll leave that to you to see the next time I speak. Until then, you can follow me on Twitter @caseorganic, or you can check out BoCo.

On Wednesday, Jully 22nd 2009, Webtrends hosted a Social Media Club event with Jeremiah Owyang (@owyang) on the top floor of the building. 

Attendees were excited to see Owyang before his keynote speech at the next day’s Internet Strategy Forum (ISF) on Thursday, July 23rd, at the Governor Hotel in Downtown Portland.

Questions and Answers for Jeremiah Owyang

As we drank Widmer beer and pizza, Owyang answered some of our questions - some of which cam through Twitter (through tweeting @SocialMediaPDX).

Note:
If you want to follow along with what was said, you can check out the hashtag #smcpdx.

Can journalists engage the Groundswell and retain their abilities?

Take for example Megan McCarthy of CNET - she’s a traditional journalist but publishes as fast as the bloggers. She publishes a post immediately and then lets people know she’ll be updating the post as the news increases.

I’ll let you know something - Embargoes are almost dead. TechCrunch doesn’t honor Embargoes when they get them from large companies. As soon as that Embargo goes – it gets published. But it’s all real time now - kind of a free-for all. The rules have changed.

What do you think of web companies as long term businesses?

The think is - startups are cheap. It takes 15K -20K to get a startup running And VC’s are going to honor that. There’s still going to be money coming into the space. Because it’s cheap to run a startup these days.

Lets talk about the challenges - they’re focusing on the tools and features, not about what consumers and business want and need.
You can tell whether these companies are going to survive or not by just looking at their homepage. Are they focused on the tools and the features, or are they focused on ‘how can I help you?’

Are there any companies that are doing that well?

I was just over at Jive. They understand that very well over there. Radian6 is getting the hang of that in the startup space. They’re hiring people out of enterprise.

Is Twitter a waste of time for small businesses?

That’s the wrong question. The right question is - is the audience for that small business on Twitter? There are a lot of people out there that should be asking clients this question when they provide social media marketing services. 

Most small businesses and restaurants are Using MySpace, and then Facebook comes around.

At Forrester we have a methodology. The POST methodology. It’s in that order. Not TSOP - that’s backwards, and not even a real word!

First is Demographics, Psychographics, Technographics. How do they use technologies and where are they online? Are they reading blogs.

The O in POST is the business objective. What are you trying to do? Make them do things better, listen to them more?

The next piece is Strategy.
What is social media strategy? It’s not the tools. It’s all the things that happen behind the scenes to make it successful. The policies. The engagement.

 

Then, at the very end, the Tools. The Tools come last.

In review:
PEOPLE
OBJECTIVES
STRATEGIES
And then
TOOLS.

It is better to focus on the long-term piece - what are people doing? And how to work with them?

What are some pieces that people can look to?

Chris Brogan does a lot of good stuff. I’ll just start with the blogs. Razorfish has been doing a lot of good stuff. I think the best way is to go to the companies and pick apart what they’re doing well.

Comcast, Dell, Half-and-half Microsoft, Dell.

And those changing things? Best BUy is tryin to do a lot with social.
Intercontinental Group.

One of the best persons to follow is Obama.

We see corrpoations merge all the time and cultures change all the time. Amazon and Zappos, for instance.

I was with Tony a few weeks ago.

I think the big difference is that the culutes are very difference. What you might expect is that a lot of the inventory will appear on Zappos.

This is important to know. Social media doesn’t scale. If we’re all about building one on one social media with these tools. It doesn’t scale.

Zappos is about one to one relations. You ask them a question and they’ll give you a response. But that means they have to hire one person for every 100 interactions. If you do, you’re going to have to start outsourcing.

One thing you can do to solve this problem is to focus on word of mouth marketing on the customer side, or get the customers to help each other. They haven’t built a tool that has customers help each other yet. Maybe they’ll build a page that lets people correlate certain items of clothing with shoes.

We’re just at the early stages of references and recommendations. Our research on Trust. You should expect your friend recommendations to appear on
rather than being supported by people you don’t actually know.

There was an article in Wired about the Facebook wall. With my friends telling me what to buy and what to eat. That is their exact strategy.

The social networks are Facebook and Twitter is not to be a destination site but to get the content out there. And they know that.

My most re-tweeted tweet was “IBM is afraid of Microsoft who is afraid of Google who is afraid of Facebook who is afraid of Twitter who is afraid of whales”. I know this because each of those companies has told me who they are afraid of.

What about walled gardens?

Consumers don’t think of walled gardens. Most people don’t know or care.

People don’t remember that Email is the biggest social network - and no one has leveraged that yet.

Email does all of those things - Email signing your name, CC’ing, E-mail lists and groups.

Would you say that Email is broken?

No Email is not broken. All the A-List bloggers communicate by Email. I’ve totally seen it happen. They don’t use the tools. They use Email.

Yahoo Gmail, ect. These are the dominant social networks.

Do you think people appreciate Yahoo! and what they’re doing? Like with Yahoo! Pipes?

There’s a lot of innovation at Yahoo!, but we only see it in pieces and spurts.

That’s definitely a trend we’ll see in 2010. Aggregation.
Right now the trend is pollination - that everyone is trying to get things out there. That creates a lot of buzz. Friendfeed, Google Wave - all of these things will be trying to aggregate the signal.

And people are saying –“ is this going to be a tool used in Enterprise?” Well, it’s going to be as successful as Google Docs is in the Enterprise. Google is not an enterprise play. We’ll have to see how that plays out.

Kelly Feller: The goal is to minimize the touch points .We think
“Oh my gosh” Twitter might increase that - Kelly Feller - From Intel social media.

Audience: Is there a cost differential for Twitter vs. calls?

Owyang: If people are Tweeting about Best Buy in their free time or off hours? Should they get paid? No - because they’d be doing it in their free time. This is something that’s not been solved yet.

Here’s something that’s happening. CRM - Oracle. There’s basically a huge database about you and what you do. Lots of companies are pulling in data about you and what you like. And then if someone says, “Arggh! This Sony TV has 4 dead pixels” - they know to send someone out - via a tweet or comment - to help them with that. But if people use a different ID, it is difficult to know where something comes from.

The second thing is that companies are not ready for this – they’re just like “woah”.

Regarding Mobile

Mobile in Japan is big. Did you know they only use the phone for 4% of the time to talk on it? It’s a different type of behavior - it’s a different type of engagement.

Audience: Why do they have two?

UncleNate: One for talking and one for data?

Audience: Youth don’t E-mail. They have E-mial accounts just to set up social accounts and things.

Owyang: One of my relatives in college says she only uses E-mail to talk with old folks like me.

But as the digital natives move into the work force, they’ll be forced to use Email.

Owyang: It’s interesting that Twitter is more skewed towards older people. But youth have been using SMS for years.

About Jeremiah

As an analyst at Forrester Research, Jeremiah is on the cutting edge of all things social media. He authored the recent report “The Future of the Social Web” and is #2 on the “Twitter Power 150 List.”
——

About Social Media Club of Portland Oregon

Social Media Club (SMC) was started in 2006 by Chris Heuer, co-founder and partner at The Conversation Group, and Kristie Wells, Co-Founder and President of Social Media Club, with the core mission to:

• Expand Media Literacy
• Share Lessons Learned Among Practitioners
• Encourage Adoption of Industry Standards
• Promote Ethical Practices through Discussion and Actions

Social Media Club Portland is one of a growing number of SMC chapters across the globe.

Interested in getting involved or would like more information? Feel free to contact us.

About Internet Strategy Forum

Internet Strategy Forum Summit is a way to engage with six global brand executives in a single day at an affordable price and gain actionable Internet strategy insights at the Internet Strategy Forum Summit on July 23 and 24 at the Governor Hotel in Portland, Oregon. Join other Internet executive attendees and our thought-leading presenters from top companies such as Forrester (Jeremiah Owyang), Hewlett-Packard, Intuit, Xerox, Intel, Portland Trail Blazers and WelchmanPierpoint.

These experts will share their experiences and ideas on how to best leverage the Internet and integrate it into your overall business strategy. Register for the Internet Strategy Forum and save 15% with our discount code: SMC.

About the Author

Amber Case is a Cyborg Anthropologist and new media consultant based in Portland, Oregon. You can follow her on Twitter @caseorganic.

14 were companies were selected to present at Oregon Entrepreneurs Network’s Venture Northwest conference on October 30.

The companies that have presented at VNW in the past have amassed more than $1.3 billion in venture funding. Many on the list have business models that will lead to success despite the state of the current economy, and they will be able to derive funds from VCs across the US who are looking for solid investments. This is good news in a time of uncertainty.

Venture Northwest 2008 will be held October 30, 2008, at The Marriott Waterfront in Portland. The companies selected to present at OEN’s Venture Northwest in the past have gone on to raise over $1.3 billion in venture funding the since 1997.

“The companies presenting at the conference represent some of the most innovative and creative companies from across the Northwest,” said John Hull, chair of the OEN Venture Northwest 2008 and managing director at OVP Venture Partners. “Some of these companies are seeking their first institutional venture financing while others have already received first rounds of capital from top-tier venture firms. In total, this list of companies represents well the broad spectrum of investment opportunities that flourish in our region”.

The companies were selected from a group of 44 companies that applied to present at the conference, and were chosen by a panel of venture capitalists, investment bankers, institutional and angel investors and professional service providers chaired by Brent Bullock, a partner at Perkins Coie LLP in Portland.

Registration information is available at oen.org or call the office at 503-222-2270.

The companies selected to present at OEN’s Venture Northwest are:

AboutUs – www.aboutus.org

Tagging and summarizing every website. AboutUs aggregates website information and captures UGC with the goal of creating the most current and comprehensive guide to the Internet and presenting it in a clear, consistent and summarized format. You’ll find different, interesting and useful information at AboutUs.

Advanced Inquiry Systems - www.advancedinquiry.com

Advanced Inquiry Systems, Inc. (AISI) is revolutionizing semiconductor test, helping our customers combat rising costs in the midst of falling product prices. Our unique solutions enhance flexibility for device design, greatly reduce test floor WIP, and nearly eliminate pad scrub, enabling at speed wafer test for flash, DRAM and logic devices.

Collaborative Software Initiative - www.csinitiative.com

Collaborative Software Initiative brings together like minded companies to build software applications at a fraction of the cost of traditional methods. CSI introduces this market-changing process to build software for an implementation of a defined standard, an application for regulatory compliance, or a system to provide leverage for multiple companies.

DepotPoint – www.depotpoint.com

DepotPoint is a technology company that deploys a suite of web based workflow and marketplace applications that are designed to accelerate disposal of distressed properties. The company’s solutions are delivered to lenders, trustees/attorneys, REO asset managers, real estate agents, and property buyers resulting in greater processing and transaction efficiency.

END Outdoor – www.endoutdoor.com

END exists to bring affordable, sustainable, high performance footwear to our athletes. Through a powerful design ethos, END will employ a groundbreaking sustainable design and manufacturing process that raises the bar in the industry. Our goal is to only create high performance, sustainable running product that has outstanding fit, comfort and stability.

M-Six - www.m-six.com

M-Six is a software-as-a-service firm armed with a disruptive 3D visualization technology. Our product delivers an innovative workflow that reduces our customers’ costs by 10x while increasing their freedom to invent and collaborate. We’re currently administering a private beta with leading design firms that will enable a revenue stream of $75M within 3 years.

NuScale Power - www.nuscalepower.com

NuScale Power is commercializing a modular, pre-fabricated 45 MWe nuclear power plant. The plant can be scaled to any size by grouping modules together. It will be safer and will improve economics by moving to mass manufacturing off-site, simplifying refueling, and permitting units to be added to match demand growth.

RallyPoint – www.rallypoint.tv

Rallypoint builds and operates the “TV App Store” that delivers web-based services and advertising over the broadband pipe to Internet-enabled television sets without using a set-top box. Rallypoint is seeking to generate $40 to $200 of revenue per Internet-enabled HDTV per year. Rallypoint has developed distribution relationships with the #1 HDTV chipset maker, the #2 and #4 TV OEMs, and the #1 retailer that will ensure general availability of its software and key applications by mid 2009. Rallypoint is raising $3.5M.

Revelation – www.revelationglobal.com

Revelation creates cutting edge web applications for qualitative market research. Launched in 2007, Revelation dramatically extend the reach of qualitative research, enabling companies to collect more data, faster and at a fraction of the cost - while providing a truer picture of the consumer experience. Already generating revenue, Revelation is poised to become the end-to-end platform for qualitative customer understanding and knowledge management.

RNA Networks - www.rnanetworks.com

RNA networks is the pioneer of collaborative cache technology for the enterprise data center. A core architectural building block for the data center, RNAcache provides companies in high-volume transaction and content delivery industries with large-scale cache resources to reach microsecond latency, eliminate performance bottlenecks and achieve high-speed certified messaging.

SplashCast - www.splashcastmedia.com

SplashCast is the leading content syndication service for emerging media. It enables brands to engage with typically elusive audiences by creating micro-channels of continuously-refreshed content consumers value, interact with, and can share with other people. SplashCast syndicates content to emerging media including online social networks, mobile devices, IPTV and desktops.

Tamarac, Inc. - www.tamaracinc.com

Tamarac Advisor™ is the leading portfolio rebalancing and trading platform used by hundreds of advisory firms to dramatically scale their business more profitably. Tamarac’s web-based software automates portfolio construction and maintenance, portfolio monitoring and analysis, cash management, rebalancing, tax management, trading, post-trade reconciliation.

Topaz Bridge - www.topazbridge.com

Topaz Bridge makes enterprise-class HR software applications that combine the power and flexibility of Microsoft SharePoint with the strength and control of SAP. We realize true strategic impact for large companies by saving millions of dollars, while dramatically improving employee satisfaction and maintaining the security and structure of corporate data.

Wi-Chi – www.wi-chi.com

Wi-Chi designs, manufacturers, and markets highly reliable and efficient nano-inverters for solar PV systems. Driven by a highly experienced team of innovators, Wi-Chi’s proprietary and miniaturized inverters achieve 25 year reliability at significantly reduced cost. Wi-Chi is focused on simplifying installation and enabling solar technologies to achieve grid parity for broad market adoption.

About Oregon Entrepreneurs Network

Founded in 1991, the Oregon Entrepreneurs Network is a not-for-profit corporation dedicated to providing opportunities for Oregon entrepreneurs and improving the business climate for emerging, growth-oriented companies statewide. The organization has members throughout Oregon and southwest Washington. For more information about the OEN, visit its website at www.oen.org.

###

News Media Inquiries, please contact:
Jeff Fishburn
OnPR for Oregon Entrepreneurs Network
503-802-4408
jefff@onpr.com

—-

Amber Case is an Internet Marketing Professional and is a member of Portland’s SEMPDX. She’s worked with a variety of clients - and enjoys teaching individuals and small/medium sized companies how to create and maintain an online presence. You can contact her at caseorganic at gmail.com or on Twitter @caseorganic.

Doug Fieldhouse of Vesta, ClearEdge Power, ID Experts, nLIGHT and BRING Recycling Are Selected as this Year’s Award Winners

Sept. 18, 2008, Portland, Ore. — The Oregon Entrepreneurs Network (OEN) announced the winners of the 2008 OEN Tom Holce Awards for Entrepreneurship during its 15^th annual awards ceremony on September 18, 2008. The ceremony, held at the Oregon Convention Center, honored finalists in four categories: Entrepreneurship Award for Individual Achievement; Development Stage Company of the year; Working capital Stage Company of the year; and the Growth Stage Company of the year.

Doug Fieldhouse of Vesta received the 2008 Entrepreneurship Award for Individual Achievement. “Doug exemplifies the entrepreneurial spirit that we celebrate with these awards,” said Bob Sternberg, judging chair for this year’s awards. “He thinks big and looks for ways to make a tremendous impact, and he has the ability to execute on those ideas in ways that scale up effectively. His success with Vesta is just one example of his ability to change and jump into new opportunities and persistently grow the business over time.” In addition, he has a long history of mentoring and coaching young entrepreneurs.

In the Development category, ClearEdge Power of Portland, Oregon is this year’s winner. ClearEdge Power is a pioneer and provider of ultra-clean and efficient on-site energy generation systems. They have a substantial market opportunity and are professionally managed, well funded and are making substantial progress with product development and early adoption customers.

ID Experts of Beaverton is the winner in the Working Capital Category. ID Experts provides identity theft protection services for individuals, corporations and the public sector. They have successfully adapted to the changing needs of the market when required. Their painstaking and labor intensive process to restore customers’ identities will make it difficult for other companies to compete successfully against them in this marketplace. Due to these efforts, they have a 100 percent success rate restoring identities.

The winner of the Growth Category is nLIGHT Corporation of Vancouver, Washington.

nLIGHT develops and manufactures photonics modules for industrial, defense, and medical applications. The company had the vision to intelligently re-invent itself in the early stages of the collapse of the telecom bubble and the temerity to implement that new strategy under extremely difficult circumstances. It applied its skills and ingenuity in the marketplace to create, shepherd and grow a novel mentoring program (MAPS—Mentoring for Advanced Program for Students) that is having a real impact on local education and the future of this community.

BRING Recycling is this year’s winner of the Non-profit Award. BRING Recycling collects and resells low-cost used building materials as well as provides deconstruction and recycling services. Revenues generated fund conservation and education programs about the best way to reuse and recycle. BRING Recycling was selected for its organizational and entrepreneurial strengths overall, and how the organization was able to change course to meet changing demands in the community. BRING Recycling received a $5,000 award from the Meyer Memorial Trust at the Awards Ceremony.

“The recipients of this year’s awards have been successful because of their determination, independent thinking, and their ability to change direction and chart their own course.” said Linda Weston, executive director and president of OEN. “From clean power to identity protection, these Oregon and Southwest Washington companies are making innovative contributions that make a difference in our communities and beyond.”

The winners were chosen from 14 finalists by the OEN award judging committee, chaired by Bob Sternberg. Companies from throughout Oregon and Southwest Washington were nominated for the Awards, and were narrowed to the 14 finalists after hundreds of hours of due diligence, including site visits and face-to-face interviews. A comprehensive list of winners and finalists follows this release.

Individual Category

Doug Fieldhouse, Vesta - Winner
Ray King, AboutUs.org
Susan Sokol Blosser, Sokol Blosser

Working Capital Category

ID Experts- Winner
Beaverton, OR

Pop Art, Inc.
Portland, Oregon

PV Powered
Bend, Oregon

Growth Category

nLIGHT Corporation- Winner
Vancouver, WA

HemCon Medical Technologies, Inc.
Portland, Oregon

Timbercon
Lake Oswego, WA

Development Category

ClearEdge Power- Winner
Portland, Oregon

AboutUs, Inc.
Portland, Oregon

Jama Software
Portland, Oregon

Plas2Fuel Corporation
Chris Ulum
Kelso, WA

About OEN

Founded in 1991, the Oregon Entrepreneurs Network is a not-for-profit corporation dedicated to providing opportunities for Oregon entrepreneurs and improving the business climate for emerging, growth-oriented companies statewide. The organization has members throughout Oregon and southwest Washington. For more information about the OEN, visit its website at www.oen.org.

For more information, press only:
Jessica Foote
OnPR
503-802-4406
jessicaf@onpr.com

—-

Congratulations to all of the winners! Thanks for helping to put Oregon’s Entrepreneurs on the map!

Amber Case is a Cyborg Anthropologist and Social Media Consultant based in Portland, Oregon. You can contact her by E-mail or @caseorganic on Twitter.

Note: Dates and venues are pretty much set for CyborgCamp!

You can now:

• RSVP for CyborgCamp Portland
• RSVP CyborgCamp Vancouver

I never saw it coming

CyborgCamp occured at around 10Am from a shoutout by Kris Krug and Dave Olson of RainCityStudios. I met them both at Gnomedex and we got along really well.

The only problem was that they both lived in Vancouver B.C., and I live in Portland, Oregon. Normally, it is difficult for me to travel unless there is a conference. So I told them that.

To which Dave replied “just have a Cyborg Camp!”.

And CyborgCamp was born.

Once Kris Krug retweeted the news, 30 or so people immediately jumped into high gear. Nate Angell built a Wiki with all sorts of capabilities, and more people got on board to discuss all aspects of Cyborgs.

Meanwhile, the Twitterverse was coming up with all sorts of speaker and venue suggestions, and by 6Pm that night, the first planning meeting for CyborgCamp 2008 occured as an offshoot of an Android Developers meeting at the Lucky Lab Pub SE.

…Whew.

That was only two days ago. Now we have a venue, a sponsor, and some potential speakers. Also a @cyborgcamp Twitter account, which Bram Pitoyo has been handling amazingly, as well as a preliminary poster design.

Now what?

If you think this sounds like something you might be interested in, Sign up —> CyborgCamp2008 for Wiki access. Or follow the @cyborgcamp Twitter account for updates, general inquiries, speaker suggestions and sponsor ideas. Or you can directly E-mail caseorganic if you don’t use Wikis or Twitter.

What is a cyborg?

A cyborg (shorthand for “cybernetic organism”) is a symbiotic fusion of human and machine. Join in our pre-conference discussion about what is a cyborg?

What is CyborgCamp?

An unconference dedicated to exploring cyborg technology, anthropology, psychology, and philosophy.

Who should come to CyborgCamp?

Cyborgs, hybrids, androids, robots, and the people who love them!

When is CyborgCamp?

Nov. 21-22 2008

Proposed Topics

• Space and Time Compression
• Cybernetic Organisms - The emergence of technological systems, control and feedback in biological life
• Online Presence and Boundary Extensions
• What is Cybernetics?
• The Future of Mobile Technology
• Artifical Intelligence
• Technology and Culture
• A Brief History of Cybernetics
• Cyborgs Around & Within - How humankind takes for granted our lives as, and among Cyborgs
• Top 10 Modifications you can make to be a better Cyborg
• Cybernetics and Morality
• Wetware Hacking
• Pimp My Avatar

Hyperorganization

This should be an interesting event. It needs a lot of film and audio coverage, as well as live casting and projection screens. As many channels as possible so we can exist in as many places at one time. Our minds can supply the rest.

You can follow along at CyborgCamp.org or on Twitter by following @cyborgcamp.

Shizzow was released today in Private Beta to various members of the Portland Tech Community - or at least a lot of Portland Twitter folk.

Shizzow is Portland-based social network Geolocation service with exceptional data granularity. That means that it is possible to define your own location (my house is Caseorganic Laboratories and Bram’s is Link En Fuego Headquarters).

Local networks have been in need of this service for a long time. Services like BriteKite don’t offer the sheer amount of nuanced locations that a local network like Shizzow does.

I received my invite from Dawn Foster at 10:16 Am and only a few hours later I had already had 10 friends “listening to me”. Listening is the equivalent of a “follow” on Twitter.

Geolocal Shouts

Shizzow also has “shouts” instead of Tweets, which serve to inform other listeners of a user’s location.
Before long, I knew that @reidab and @donpdonp were at Urban Grind Coffee NW, and I didn’t have to sort through my Twitter feed to gain the knowledge.

Cleaning up the Twitter Feeds

Shizzow takes the communication capabilities of Twitter and applies them to location, giving locations a feed. For instance, I can see the history of a location by clicking on it. Through this, I was able to discover that a fellow Twitter contact was at Backspace seven hours before me.

Adding/Finding Locations

Shizzow has a ton of locations already listed, but one can also add locations that don’t. When I typed in the location of the Portland Small Business Accelerator, it recognized it as an ‘office’, and I was able to add it to the list of locations I’m capable of regularly shouting from.

User Interface

I found the UI to be smooth, and the ability to add connections very simple. I also used it to find Dawn Foster and friends at a Green Dragon Shizzow meetup. She and other founders were working on fixing minor bugs already. What service! Not bad for a first day of beta!

Resources

If you’d like to know more about Shizzow, mosey over to Shizzow.com, or read the awesome Silicon Florist post about Shizzow.

I want to thank everyone who worked on Shizzow for doing such an excellent job. We’ve all been reading  and waiting for a great futuristic technology like this to finally come about. While we were thinking about it, the Shizzow group went out and did it. Major Kudos to them.

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Thanks for reading Oakhazelnut.com! If you feel like it, you can follow me on Twitter, or subscribe to the Oakhazelnut.com RSS feed.

Jean Ann is the President of Escalation Business Consulting, a consulting firm with a focus on business coaching, strategic direction and fund development. Escalation helps individuals and businesses spend less time doing good work and more time doing great work.

Previously, she was the Executive Director of the Cascade AIDS Project, Oregon’s largest AIDS service provider. She has been involved in HIV/AIDS work since 1999, and prior to accepting the position at CAP was the Executive Director of RAIN, a statewide AIDS Service organization in Oklahoma. Jean Ann received her Bachelor’s degree in Language Arts education from Phillips University and a Master’s in Social Work from the University of Denver.

She was voted one of “50 Making a Difference” by the Oklahoma business newspaper the Journal Record, and was honored with the University of Oklahoma’s School of Social Work Social Welfare Leader award. In 2007, Jean Ann was named one of “40 Under 40” by the Portland Business Journal and one of “100 Women We Love” by Go NYC Magazine.

One of Van Krevelen’s clients is the Oregon Entreprenuer’s Network, a proactive source of funds for Portland Startup companies, especially those in the Tech sector.

—————————————————-

Case: How long has the Oregon Entrepreneur’s Network been in existence? What
kinds of services does it provide?

Van Krevelen: OEN was originally formed in 1991 as the Oregon Enterprise Forum, one of more than 20 worldwide chapters of the Massachusetts Institute of Technology (MIT) Enterprise Forum. In 1997, the organization merged with the Oregon Young Entrepreneurs Association (OYEA) and formed the Oregon Entrepreneurs Forum, the largest entrepreneur assistance organization in the state of Oregon.

OEN’s programs are geared toward companies that have the potential to create
significant numbers of jobs and high earnings. The organization helps
entrepreneurs launch and grow successful ventures by providing networking
and access to investors and professional service providers. It helps
investors find worthwhile companies to invest, and helps connect start-ups
with the service providers who can make them successful. Nearly 100
programs/events are presented annually.

Its educational offerings focus on business plan creation and helping
companies prepare to gain funding, but also cover some of the operational
elements of any good business plan, including recruiting a management team
and identifying markets.

Programs range from seminars on business concept development, business plan
development, and investor presentation skills, to formal mentoring, private
business plan reviews, regular monthly networking/education events
(PubTalk), and a series of special events: the Entrepreneurship Awards
Dinner, Angel Oregon, and Venture Oregon. In addition, we manage the
Portland Angel Network and the Women’s Investment Network, which are open to
qualified investors only. We also partner with EDCO to present a PubTalkT
program in Bend.

Case: What services do you provide the OEN?

Van Krevelen: I serve as OEN’s Development Director. This is the first time OEN has had a
Development Director, so I am incredibly honored and excited to be joining
them as the break ground on this venture. OEN has always done an excellent
job of helping brilliant startups find funding to support their efforts, and
now, it will be doing the same for itself. We want to make sure that OEN is
around for the innovators of the future.

Case: Does the Oregon Entrepreneur’s Association have resources for new
business owners to practice their pitch before a conference?

Van Krevelen: There are so many capacity-building and support services for
entrepreneurs.for a summary, go to http://www.oen.org/programs.aspx.
I would suggest that if people are really interested in learning more about
OEN, they should join us at one of the OEN Pub Talks. This informal program
centers on presentations by startups eager for feedback on their products,

services, business model, marketing strategy, or other integral component of their business. Confirming the wisdom of strategy, sharing ideas, alerting them to land mines can help the entrepreneur to improve opportunities for growth and survival.

First, three young OEN member companies have five minutes each to present
who they are and what they do to the assembled crowd, who are encouraged to
ask questions. Later, a single featured company will present an expanded
version of their pitch and take comments and questions from the audience.
Think of it as trial by friendly fire.
PubTalks occur the second Wednesday of every month (except July — we take a
month off in the summer). The cost is $15 for OEN members, $25 for
nonmembers. If you’re interested in either making a five-minute pitch or
being a featured company at PubTalk, contact Mitch Daugherty, the chair of
OEN’s Entrepreneurial Services committee.
Case: About how many tech companies have been helped out through the OEN?
Van Krevelen: Nearly 3,000 members, made up of entrepreneurs, service providers, and the investment community.

Case: OEN is a client of your consulting business. What services do you offer?

Van Krevelen: I am in love with potential, always have been. And I know that it is easy in
business to reach a certain comfort level and stop.

However, some businesses push through to a higher level of functioning and become excellent. I help individuals and clients rise above the day to day and reach ever greater
levels of performance and satisfaction. Below are some of the ways I help
that happen.

Organizational Management and Planning

• Strategic direction through clear and effective strategic planning
• Leadership development through executive counsel and organizational training

Resource Development

• Strategic planning for fundraising/development
• Analysis and recommendation for diversification of funding streams
• Donor cultivation, management and stewardship, and major donor campaigns

Personal Brand Development

• Public speaking and media interview coaching
• Image and profile development strategic planning
• Implementation of effective social marketing strategies

Business Writing, Professional Blogging and Other Written Materials

• Development and renewal of business plan, creation of resumes, CV’s, bios, and profiles
• Development and maintenance of blogs and other forms of social media
• Authoring of white papers, articles, and press releases
• Ghostwriting and byline services

Business Development

• Development of beginning stage entrepreneurial ventures
• Assessment and analysis of infrastructure/system needs
• Business plan development

Case: Who are some of your recent clients?

Van Krevelen: Aside from OEN, my most recent clients are the Northwest Health Foundation,
Yoga Cowgirls and The Main Street Foundation.

——————-

On Twitter and Consulting

Case: I met you through Twitter.com. When we last talked, you told me that
Twitter has also helped you gain clients. What percentage of your
total leads come from Twitter per month?

Van Krevelen: Well, I would say that probably 40% of my new referrals and contacts have
come through Twitter. But there are many more benefits to using Twitter. I
also use it to build community around my blogs and my personal brand.

Case: How do you integrate your blog with your Twitter account and Twitter
with your blog?

Van Krevelen: I have three blogs that essentially signify my main interests, Edgy
Entrepreneur, Portland Foodie and Gardener to Farmer. I have developed a
social media strategy that starts with a mission statement, which is my bio
on Twitter, and ends with the goals of my business plan.

My bio is “I am a serious foodie, an avid gardener and a crazed entrepreneur.” All of which is
VERY true! And I guess that is the other thing about Twitter that I think is
essential. If you aren’t posting in a genuine way, over time serious
followers will realize that and stop following you.

Case: When did you first sign up for an account with Twitter? How has your
microblogging changed/evolved since you first joined?

Van Krevelen: Wow, I signed up back in May, I think. But I just couldn’t get my mind
around why anyone would want to chat back and forth all day about what they
were doing. I went back to it after I had started my blogs and dipped my toe
in the stream. WOW! What a different experience! Over time, its users have
become more aware of its potential and more tweets are directed rather than
random. It is my favorite social application by far.and a great place to
work on establishing a personal brand.

Case:What do you find yourself most likely to talk about on Twitter?

Van Krevelen: I try to post to my mission 60-70% of the time. Otherwise, I am all over the
place, getting nothing done, wasting time. Of course, I genuinely like
learning about other people and get a kick out of making people laugh, so
you could see some quirky stuff.

Case: Thanks for letting the Portland Tech Community know more about the
Oregon Entrepreneurs Network, your use of Twitter, and your Consulting
Business!

————————–

Jean Ann Van Krevelen is the author of www.edgyentrepreneur.com, a blog
on consulting and careers. She also delves into her passion about food and
gardening with www.portlandfoodie.com, a blog about local food, and
www.gardenertofarmer.net. This winter, she will publish her first book, a
collection of gardening experiences and recipes that will allow her readers
to see, from seed to table, the life of the food they are eating.

You can contact her at jeanannvk@edgybiz.com or you can follow her on Twitter @JeanAnnVK

 

 Hazelnut Tech Talk Episode 2 [17:30m]: Play Now | Play in Popup | Download (402)

Hazelnut Tech Talk is a collaboration between Amber Case and Bram Pitoyo, wherein Derrek Wayne kindly contributed a fifteen-second introduction piece.

Our second episode features Nate Angell or @xolotl, a name that’s hard to remember completely, but one that we will always remember. There’s development talk later as he demonstrates his shiny, new iPhone app called iToony.

But first, we chatted about Drupal for large organizations and the relative livability of various European cities—all accompanied by extremely loud (but pleasant) French songs, one of which may or may not be a rendition of Cole Porter’s Night And Day.

The image Nate made of Bram Pitoyo using the iToony app is here.

Click to Subscribe

It’s been a big week in Portland Tech, and it’s still going strong tonight with the Demolicious/Portland Web Innovators event at Cubespace. What is Cubespace? Rental office space for start-ups, consultants, and freelancers. What is Demolicious? 5 project presentations, 10 minutes per project. It basically means that a bunch of innovative people in the room, watching, sharing, and presenting prodigious pre-beta/beta/live web projects. Good stuff. Gone is the era of stale doughnuts and flatlined agendas. This stuff is groundbreaking, interactive and sweetopian.

There’s also beer here, provided by MyStrands, a social/community/aggregator startup based on music sharing (currently in Beta edition, but I can send you an invite).

There’s probably about 50 people here. A lot of faces from last night’s Gary Vanerchuck event at Portland’s ad agency Weiden+Kennedy, and W+K’s Monday Lunch 2.0 Event.

If you’re curious about what’s going on in the Portland Tech scene, and want to join in on some of these events, check out the next events at Yahoo’s Upcoming! website. (The next Lunch 2.0 Event is on July 16th at Souk!)

Presentation Map:

* Kevin Chen, Metroseeq
* Don Park, Do-it-yourself Friendfeed
* Matt King, Interface Content Management Framework
* Mounir Shita, GoLife Mobile
* Lev Tsypin, Green Renter

The first presenter is Kevin Chen of Metroseeq

“Metroseeq is a location-based search engine that aggregates offline deals,” says Chen.

The ability for users to be able to find information from both offline and online sources effectively is the difference between Citysearch and Yelp.

But there’s more - the website also digitizes coupons. Chen tries to demonstrate this with a manila envelope full of paper coupons, but accidentally drops them all over the floor. It’s great, because shows his point even more. Then Chen navigates to the screen, where coupons for each listed business have coupons available for online users. It’s very nice.

Number two: Don Park, with Do-it-yourself Friendfeed

He’s working on solving the problem that everyone faces when they join social networks and have to re-enter all of their social connections. “When you’re joining a new social network,” he says, “you want to bring your friends with you.” Everyone’s data is locked up in different silos. There’s the Twitter silo, and the FriendFeed silo, and the Digg silo.

The key is to drain the silos and bring the dis-separate user data into one place. Use an RSS reader to to it to conveniently track it, and you’ve got your own personal mini-PR system at your fingertips. Brilliant.

Park’s XFN Spider project utilizes the attributes attached to a user’s friends on Twitter, Digg and Wordpress to map out other connections and links associated with those users. The spider can show the blog, Facebook profile, news sources and other pointers that contain the user’s profile/identity attributes, and consolidate them in one resource list.

“Your friendview in Twitter only allows 50 ids to display at one time,” says Park.  “A spider can index all of those ids…far past the 50 it allows in its display.” Attach an RSS reader to this process, and you’ll be able to read every RSS feed that your friends are reading.

The spill-over of extensive blogroll links on Wordpress and other Blogging sites can be put to good use by using attributes to track data.

He then uses Firebug to “inspect” one of his friends in Twitter. The whole sequence of links becomes a fractal. If someone The RSS does the updating. “You don’t have to depend on any other location to do the updating.” The speed at which you gain information is And it can go infinite levels deep. That’s a lot of Web 2.0 fractals. The downside? It’s kind of slow. But what is slowness compared to a social media site that’s often fail whaled?

Try it out at: http://donpark.org/spider/

Presenter numero tres: An Interface Content Management Framework, presented by Matt King

“I’m going to show you a content management system that builds content management systems.” he says. He then states that he’s going to build a fan site about the A-Team, because it rocks, and that he’s going to build the website in the next 10 minutes. He then brings up barebones interface. “Just to show you that I don’t have any tricks up my sleeve…” he points to the projection screen, “there’s no pages here”.

So he starts by adding a page. The audience watches.  Click. Click. This page is done.  “Lets hit save,” he says, “then we’ll add a page about the show, I guess.” He points out that you don’t have to assign a slug or a template. The site will do it for you.

The he does a pages about the A Team’s Van, because “the van warrants a page in and of itself, because it’s so cool.” Users can use templates to pull content in from the CMS.

The structure of the pages is easily modified, with the database automatically updating the url structure. Pages can also be infinitely nested.

King begins to add some dynamic content for the episodes and the characters. He does it this by adding models. “You can add as many as you want,” he states, explaining that “Models are the dynamic content of your site.”

There’s more. You can add as many fields to your content types as you like. You can upload images if you want.  Add a location and the database will automatically give you an address and will geocode it. (this system reminds me of an ultra-fast, ultra light version of Drupal).

Once the page structure has been created and set, one can instantly start adding content to it. Models can all be associated with each other. This part is kinda meta-style.

Season:

Associations: “has many”

Volia.

Like some sort of computer chef, King previews the site. “And then we’ll go to the page here,” he says, and “out pops a really nice page.” Watching King make a website is like watching a chef make something, put it in the oven, pause the camera, and take it out again, completely finished. Except there’s no baking time.

“Okay, I cheated. I did the templates beforehand”. The audience laughs.

“Go to seasons,” he says, ” and Pick a season. We’ll actually get to see what episodes are associated with it.”

Lastly, when you add content it instantly gets an API. King says that they used this for a few flash-based websites. The websites didn’t even need to use html, “just our API”. Nice.

Q+A:

“Is this internal only?”

“We’re trying to make this a base camp-type setup for it, so that you can sign up and get an instance of this development”.

“As long as we can get a website setup for it”, says King’s partner.

Matt King’s website is here, in case you feel like checking it out. He’s done a variety of other tech experiments. Perhaps you can use Don Park’s spider to find them all.

Four: Mounir Shita, from GoLife Mobile

He’s presenting a mobile application platform for mobile applications. He shows a Traffic Camera Widget.

He accesses the platform on a sort of mobile device emulator. Then he swaps out the data source object without changing the code. “You can tie these UI components to different devices,” he says, “like switching one component traffic feed (Oregon) to another (Arizona).”

Simplified overview of the platform:

A widget contains UI components. UI components are attached to sources.

Platform layercake:

XML (standard Internet), SMS Vado (cell phone), HTML (iphone)

(Gateway)

(Virtual Widget Layer)

Action Layer (Show lists) (Show traffic information) (View article) (Write article)

(Personalization layer) (Content enhancement layer)

(Data Access Layer).

Simple use case: Person x wishes to find closest Starbucks. But a mobile device should also figure out where friends are. Mobile device will go and figure out where friends are and recommend a location on the basis of nearness. The device will then tell you where location is, how to get there, inform your friends of your trajectory, and smoothly handle any details, should they arrive.

A mobile device should also show you the menu options, deals, and drink selection of the location as well.  Dynamically. You shouldn’t be telling every single application what you like and what you don’t like. “it’s very very semantic”, he points out, “you’re plugging in very very small semantic codes that plug and play together”. On the whole, these semantic codes help mobile nomads get together on the fly.

It’s as semantic as a roving a meeting maker that negotiates meetups across dynamic time and space, as if the entire geography were a mobile, roaming office.

The website meta tag states that “GoLife Mobile is erasing the barriers between the physical and electronic worlds. We let your mobile device get to know you, so it can…” Well…you know. Here’s the website, if you’re intrigued.

Finally: Green Renter, presented by Lev Tsypin

Green Renter is a database of Green buildings available in the Portland area. Tsypin states that this database is location-agnostic. It has data values for the Portland area because it was birthed here, but should expand to encapsulate every real estate area.

There’s a featured building, and a cetegory for renters and owners. A real estate site that satisfies a eco-niche. A nice feature of the site is that it provides a list of features like:

The Building’s surroundings…

Community resources (i.e. libraries nearby)

Services (i.e. grocery stores nearby)

Public transit nearby

Car share vehicle nearby

Bike lanes/paths nearby

Park/open space/wildlife areas nearby

The same type of list is available for building materials, like non-toxic concrete mix, and bike racks.

All of these categories and feature layers aggregate together to form the context of a ‘Green Score’, a scoring system similar to Google’s Quality Score or Page Rank. Over time, this will hopefully spur the community transparency and ethics which will lead to more green buildings.

Something Green Renter wants to include in the future is a glossary for their green categorization system. Including this glossary allow the side an educational/resource component for those who with to learn about how to find/develop increasingly sustainable and environmentally friendly buildings. It’s like the etiquette of a website that’s been correctly structured according to W3C standards or SEO code.

Visitors can utilize an aggregate map of all buildings in a given area and filter out which buildings have vacancies or not, or which buildings have LEED certifications for green building.

The site also has a blog that links to green events that are happening around town. In this way, Green Renter can bolster the education and awareness of its community of readers, but can also connect those readers to other individuals who are also interested in living in sustainable architectures.

The add building feature allows users to  add commercial or residential property to the site, with property details, contact info, pictures, and renting or leasing information. It’s like a social network for the buildings themselves. Each building with its own avatar and characteristics. Pretty nifty.

The founders also own greenowner.com and are looking into develop that, but feel it is more important to really nail down a niche before going on to develop other things.

When addressing the massive market share that Craigslist holds over the rental/leasing market, Tsypin says that “if you post your green building on Craigslist, you can provide a link back to the site so that your viewers can see all of the green features and details of the building.” In this way, Criagslist and Green Renter can form a symbiotic relationship with one another. A Craisglist listing for a Green Building can function as a starting point into a extended database full of information about the given property, hosted by Green Renter.

And yes, the site supports OpenID.

GreenRenter is alive and well at http://greenrenter.com.

In Essence…

There is, of course, much more to say. I’ll leave you to analyize the nitty gritty stuff and add details. I left out a lot of important things, but it is late and there are only 110 hours in my workweek to get things done.

As always, I am blown away by the things that are happening in the Portland Web Community. Something amazing is happening in Portland. I’ve never seen anything like it. Everyone I meet is always working on something so interesting, and has an positive and innovative mindset on their shoulders. I’m eager to see what’s next.

Special thanks to Portland Web Innovators, Cubespace, and all those who presented. Impressive awesomeness. Bram Pitoyo inspired me to do this write up, but this pales in comparison to his precise assemblages of brilliant journalistic data.

Thanks for reading, and please excuse any inaccuracies incurred based on my Strands-sponsored state.

If you’re on Twitter, I’m @caseorganic. I’d love to follow and meet more of you.

A lot of user frustration is caused by unreliable information experiences. Contact and location information is often ill-placed or absent on business websites. Because of this, the user spends an unnecessary amount of time wayfinding instead of contacting the business. This leads to user frustration and business losses, not to mention time lost on the side of the user.

Enter AboutUs.org. It’s like Wikipedia/Phone Book/Search Engine/Social Networking - all in one. It provides a consistent and cheery user experience, while data mining the needed contact and location information that a user needs…quickly and quietly.

Plus, users can augment every page of the site to expand information about a business or topic, because AboutUs is a Wiki. Users can have profiles, interests and groups. They can find others based on their interests/edits. They can upload photos and stories about themselves in Wiki format.

AboutUs.org is based in Portland, too! In fact, I recently visited their location and was terribly impressed by their corporate environment. Being there gave me renewed ambitions for what Japanense futurist Mr. Masuda wrote about in his book about the future: The Information Society as Post Industrial Society.

AboutUs looks like it could be another step towards a bright future of coworking and cocreation of knowledge and ideas.